{"id":697612,"date":"2025-10-31T19:50:13","date_gmt":"2025-10-31T16:50:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-robby-stein-ads-arent-going-away-in-ai-search\/"},"modified":"2025-10-31T19:50:13","modified_gmt":"2025-10-31T16:50:13","slug":"googles-robby-stein-ads-arent-going-away-in-ai-search","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-robby-stein-ads-arent-going-away-in-ai-search\/","title":{"rendered":"Google\u2019s Robby Stein: Ads aren\u2019t going away in AI search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bc1ea639c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bc1ea639c5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-robby-stein-ads-arent-going-away-in-ai-search\/#Google_Search_VP_says_advertisers_should_expect_new_and_novel_ad_formats_built_for_conversational_and_multimodal_queries\" >Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Search_VP_says_advertisers_should_expect_new_and_novel_ad_formats_built_for_conversational_and_multimodal_queries\"><\/span>Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>AI may be reshaping search, but ads aren\u2019t going away, according to Google VP of Product, Search Robbie Stein. <\/p>\n<p><strong>What he\u2019s saying<\/strong>. Asked by Marina Mogilko of Silicon Valley Girl whether Google Ads will go away in the future, Stein replied: \u201cDon\u2019t see them going away.\u201d He added that user behavior is \u201creally expanding\u201d with AI, not shifting away from search. Google is already experimenting with ads inside AI experiences:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAnd so we started some experiments on ads within AI Mode and within Google AI experiences.\u201d<\/li>\n<li>\u201cWe\u2019ve been really focused on building great consumer products first and foremost\u2026 but I think users are starting to see some ads experiments there, too.\u201d<\/li>\n<\/ul>\n<p><strong>Organic first.<\/strong> AI recommendations aren\u2019t driven by ads inputs, Stein said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIt doesn\u2019t use ads information. This is done entirely with what\u2019s on the web and what\u2019s within Google\u2019s information system.\u201d<\/li>\n<\/ul>\n<p><strong>What\u2019s next.<\/strong> Expect \u201cnew and novel ad formats,\u201d but it\u2019s still \u201cearly days\u201d and Google is figuring out \u201chow ads might <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in these systems,\u201d Stein said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe don\u2019t think that there should be any barrier to people finding information. So, if there\u2019s information out there, it should be found. But I think what you\u2019ll find is that there could be new and novel ad formats that if you\u2019re, let\u2019s say, shopping or \u2026 doing a house remodel. There\u2019s all kinds of interesting services that could be helpful for you that if we had more information and you could articulate more what you needed. <\/li>\n<li>\u201cHey, I have this kind of wood. These are the kind of contractors I have. This is my constraints. These are the price range. You could give even more fine-tuned recommendations or potential other services that you could consider, or deals that could be more useful to you. Those are all things we\u2019re thinking about. I\u2019d say it\u2019s early days and finalizing kind of how ads might appear in these systems.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: Google briefs brands on AI Mode ads ahead of Q4 rollout<\/em><\/strong><\/p>\n<p><strong>Why we care.<\/strong> I doubt most people think Google Ads is going away anytime soon. But it is interesting to know that \u201cnew and novel ad formats\u201d are coming \u2013 so this will be an area of extreme interest for brands that want to be visible in conversational or multimodal queries.<\/p>\n<p><strong>The interview.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=NPiKEwTSwn4\">Google\u2019s AI Search Expert: How to Get Ahead Before AI Changes Everything<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-not-going-away-robby-stein-464025\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries. AI may be reshaping search, but ads aren\u2019t going away, according to Google VP of Product, Search Robbie Stein. What he\u2019s saying. Asked by Marina Mogilko of Silicon Valley Girl whether Google Ads will go away in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":697613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/google-ai-robot-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-697612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/697612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=697612"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/697612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/697613"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=697612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=697612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=697612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}