{"id":697634,"date":"2025-10-31T22:25:33","date_gmt":"2025-10-31T19:25:33","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-vp-seo-and-ai-search-optimization-have-a-lot-of-overlap\/"},"modified":"2025-10-31T22:25:33","modified_gmt":"2025-10-31T19:25:33","slug":"google-vp-seo-and-ai-search-optimization-have-a-lot-of-overlap","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-vp-seo-and-ai-search-optimization-have-a-lot-of-overlap\/","title":{"rendered":"Google VP: SEO and AI search optimization have \u2018a lot of overlap\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bc210ba03f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bc210ba03f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-vp-seo-and-ai-search-optimization-have-a-lot-of-overlap\/#Great_content_still_wins_in_AI_search_but_AI_queries_are_longer_and_far_more_complicated_according_to_Googles_Robby_Stein\" >Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google\u2019s Robby Stein.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Great_content_still_wins_in_AI_search_but_AI_queries_are_longer_and_far_more_complicated_according_to_Googles_Robby_Stein\"><\/span>Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google\u2019s Robby Stein.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Want your business to show up in Google\u2019s AI-driven results? The same principles that help you rank in Google Search still matter \u2013 but AI introduces new dimensions of context, reputation, and reasoning, according to Robby Stein, VP of Product, Google Search.<\/p>\n<p><strong>PR for AI<\/strong>.  In an interview with Marina Mogilko of Silicon Valley Girl, Stein said AI \u201cthinks a lot like a person would,\u201d and agreed with her assessment that you\u2019re investing in PR not for people to see it, but for AI. Stein said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf you\u2019re a business and you\u2019re mentioned in top business lists or from a public article that lots of people end up finding, those kinds of things become useful for the AI to find.\u201d<\/li>\n<li>AI Mode is \u201cliterally using Google Search as a tool, like doing Googling under the hood and then finding relevant information and it can both obviously do a standard Google search and understand the web results, but also tap into the knowledge bases and real-time info systems at Google.\u201d<\/li>\n<\/ul>\n<p><strong>SEO overlap.<\/strong> Stein talked a bit about how AI optimization strategies differ from traditional SEO:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAnd so in the same way that you would optimize your website and think about how do I make helpful, clear information for people. So people search for a certain topic, my website\u2019s really helpful for that. Think of an AI doing that search now. And then knowing, for that query, here are the best websites given that question. [That now] will come into the context window of the model. And so when it renders a response and provides all of these links for you to go deeper, that website\u2019s more likely to show up. And so it\u2019s a lot of that standard best practices around building great content really do <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly in the AI age for sure.\u201d<\/li>\n<\/ul>\n<p>So is it (GEO, AEO, or whatever we end up calling AI search optimization) basically the same as SEO? Stein said: <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThere\u2019s a lot of overlap. I think maybe one added nuance is that the kinds of questions people ask AI are increasingly complicated and they tend to be in different spaces.<\/li>\n<li>\u201cAnd so if you think about what people use AI for, a lot of it is how-to for complicated things or for purchase decisions or for advice about life things. So people who are creating content in those areas like if I were them, I would be a student of understanding the use cases of AI and where what are growing in those use cases. I think there\u2019s been some studies that have done around what how people use these products and AI. It was really interesting to understand.\u201d<\/li>\n<\/ul>\n<p><strong>Tools still matter. <\/strong>Stein pointed to Google Trends, Ads, and Search Console as underused resources for understanding new types of search behavior.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cGoogle Trends is a really useful thing. I actually think people really underutilize that.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Google Search is continuing to evolve. So, too, is SEO. Even Stein seemed to acknowledge that it\u2019s not \u201cjust SEO\u201d that matters in the era of AI Overviews and AI Mode, despite there being a lot of overlap. Because you are no longer just optimizing to be ranked \u2013 you\u2019re optimizing to be recommended. <\/p>\n<p><strong>The interview.<\/strong>\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=NPiKEwTSwn4\">Google\u2019s AI Search Expert: How to Get Ahead Before AI Changes Everything<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-ai-search-optimization-overlap-robby-stein-464028\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google\u2019s Robby Stein. Want your business to show up in Google\u2019s AI-driven results? The same principles that help you rank in Google Search still matter \u2013 but AI introduces new dimensions of context, reputation, and reasoning, according&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-697634","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/697634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=697634"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/697634\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=697634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=697634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=697634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}