{"id":698316,"date":"2025-11-09T05:15:27","date_gmt":"2025-11-09T02:15:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/"},"modified":"2025-11-09T05:15:27","modified_gmt":"2025-11-09T02:15:27","slug":"stop-reporting-traffic-and-activity-start-reporting-progress-3","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/","title":{"rendered":"Stop reporting traffic and activity. Start reporting progress."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d78ea0f2a2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d78ea0f2a2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Replace_vanity_metrics_with_revenue-aligned_KPIs_like_reach_coverage_velocity_so_you_tie_SEO_to_pipeline_growth_business_outcomes\" >Replace vanity metrics with revenue-aligned KPIs like reach, coverage &amp; velocity so you tie SEO to pipeline growth &amp; business outcomes.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Aligning_with_business_objectives_is_critical\" >Aligning with business objectives is critical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Google_searches_still_matter_to_an_extent\" >Google searches still matter, to an extent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Rightsizing_AI_visibility\" >Rightsizing AI visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Find_Your_Sites_SEO_Issues_in_30_Seconds\" >Find Your Site\u2019s SEO Issues in 30 Seconds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Start_tying_SEO_to_revenue\" >Start tying SEO to revenue<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Track_the_full_journey\" >Track the full journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Reframe_the_role_of_content\" >Reframe the role of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Focus_on_the_pipeline\" >Focus on the pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/stop-reporting-traffic-and-activity-start-reporting-progress-3\/#Evolve_forecasting_models\" >Evolve forecasting models<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Replace_vanity_metrics_with_revenue-aligned_KPIs_like_reach_coverage_velocity_so_you_tie_SEO_to_pipeline_growth_business_outcomes\"><\/span>Replace vanity metrics with revenue-aligned KPIs like reach, coverage &amp; velocity so you tie SEO to pipeline growth &amp; business outcomes.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and traffic. For a long time, that proxy worked. But in B2B, it was always fragile\u2014and now it\u2019s collapsing. Zero-click searches siphon visits, SERP features crowd out listings, and generative engines influence early discovery with answer-first experiences. What once looked like performance is now little more than hope-based marketing.<\/p>\n<p>The real challenge for practitioners has never been about proving activity\u2014it\u2019s been about translating our expertise into outcomes the business actually cares about.<\/p>\n<h2 id=\"aligning-with-business-objectives-is-critical\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aligning_with_business_objectives_is_critical\"><\/span>Aligning with business objectives is critical<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I saw this clearly when I was at Optus. Sales were falling short, and I used that moment to highlight critical technical SEO issues\u2014a lack of canonicals, content rendered entirely client-side\u2014that were holding back indexed pages and discoverability.<\/p>\n<p>But the point wasn\u2019t the technical fixes themselves. It was that I aligned our SEO problems with the business problem leadership already cared about: revenue.\u00a0<\/p>\n<p><strong>Pages indexed, YoY traffic, and visibility are too far removed from revenue to make a CMO, Director, or MD care. <\/strong>The only way to cut through was to show how fixing those issues would unlock sales. And this is the advantage we have as SEO practitioners: We are recruited as subject matter experts. <strong>Our depth of knowledge gives us leverage\u2014but only if we frame it in the language of the business.<\/strong><\/p>\n<p>That\u2019s the bar for every metric we keep: If it can\u2019t predict resourcing and revenue with confidence, it doesn\u2019t belong in our deck.<\/p>\n<p>And to be fair, there was one arena where the old traffic-based proxies held up better: ecommerce. If SEO drove 50,000 additional visits and 2% converted, the impact on revenue was visible in the cart. Rankings and traffic were imperfect, but they were close enough to the business outcome. SEO tools reinforced this thinking, serving up estimated keyword traffic and conversion potential that made it feel scientific.<\/p>\n<p>The math was simple: X searches, Y click-through, Z conversion rate. Dashboards turned it into certainty. But that certainty was always false\u2014in B2B because the journey is never that linear, and arguably in B2C as well, where attribution was rarely as clean as the spreadsheet suggested.<\/p>\n<p>In B2B, the gaps were obvious. You could drive thousands of visits to solutions pages and see no movement in qualified pipeline. Enterprise sales cycles stretch across months, involve multiple stakeholders, and require consistent brand presence to shape demand. Traffic as a proxy for success was always weak\u2014and today, even that weak proxy is fading.<\/p>\n<h2 id=\"google-searches-still-matter-to-an-extent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_searches_still_matter_to_an_extent\"><\/span>Google searches still matter, to an extent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s important to be clear: Emerging data suggests traditional Google searches aren\u2019t collapsing as quickly as many predicted. People still rely on Google, especially when they\u2019re validating vendors, comparing options, or chasing specifics. In other words, Google still plays a role in last-touch discovery.<\/p>\n<p>But that doesn\u2019t redeem rankings, traffic, or impressions. In B2B, those proxies were never reliable indicators of pipeline impact. They looked good in dashboards, but they told leaders nothing about whether the right accounts were moving closer to revenue. And now, with generative engines shaping the first touch, clinging to those proxies only widens the disconnect between what practitioners report and what leadership needs to see.<\/p>\n<h2 id=\"rightsizing-ai-visibility\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rightsizing_AI_visibility\"><\/span>Rightsizing AI visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is where the industry risks repeating old mistakes. Opportunistic vendors are already capitalizing on the hype, pitching \u201cAI visibility\u201d and \u201cprompt volume\u201d as the new KPIs for the generative era. On the surface, they look like clean, simple numbers\u2014the same way keyword search volume once did. But prompt visibility is riddled with problems that make it even less reliable than the proxies we\u2019re leaving behind.<\/p>\n<p>AI visibility does matter\u2014but it isn\u2019t the holy grail. Monitoring how your brand shows up in generative engines can be useful, particularly for sentiment. Pre-determined prompts, checked consistently, can reveal whether your messaging is being reinforced, ignored, or distorted. That makes AI visibility a slice of reality\u2014a signal to react to\u2014not a universal source of truth.\u00a0<\/p>\n<p>The danger is when practitioners start treating those snapshots as KPIs. Visibility in an LLM output doesn\u2019t equal demand, influence, or movement in a buying journey. It\u2019s not proof of impact, it\u2019s just one lens.<\/p>\n<p>Prompt volume, on the other hand, is even weaker. Most of the \u201cactivity\u201d isn\u2019t human at all. It\u2019s inflated by bots and synthetic testing tools designed to manufacture data for dashboards. It\u2019s an ouroboros\u2014tools prompting other tools to generate numbers that justify their own existence. It also confuses activity with intent, offers no signal quality, varies across users, and is unstable by design.\u00a0<\/p>\n<p>Worse, the methodology is opaque. Tools rarely disclose how prompts are gathered, which models are queried, or how results are normalized. And none of it is revenue-adjacent. Prompt volume doesn\u2019t map to account engagement, buying committee coverage, or pipeline velocity. It\u2019s traffic 2.0: easy to count, easy to report, and useless as proof of business impact.<\/p>\n<div style=\"background-color: #FFFFFF; padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box; border: 2px solid #a0e716;\">\n  <!-- Headline --><\/p>\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<h2 class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 32px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\"><span class=\"ez-toc-section\" id=\"Find_Your_Sites_SEO_Issues_in_30_Seconds\"><\/span>\n      Find Your Site\u2019s SEO Issues <span style=\"color: #FF6A00 !important;\">in 30 Seconds<\/span><br \/>\n    <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-family: Arial, sans-serif; font-size: 17px; margin: 12px 0 0 0; color: #000000 !important;\">\n      Find technical issues blocking search visibility. Get prioritized, actionable fixes in seconds.\n    <\/p>\n<\/p><\/div>\n<p>  <!-- Form Section --><\/p>\n<form action=\"https:\/\/tools.searchengineland.com\/seo-checker\" method=\"get\" target=\"_blank\" style=\"margin: 0; padding: 0; width: 100%;\">\n<div class=\"form-row\" style=\"display: flex; gap: 10px; margin-bottom: 15px; align-items: center; width: 100%;\">\n      <input type=\"text\" name=\"q\" placeholder=\"Enter your domain or URL\" class=\"form-input\" style=\"padding: 10px; flex: 1; border: 1px solid #ccc; border-radius: 5px; font-size: 16px; height: 44px; color: #646568; background-color: white; width: 100%; box-sizing: border-box;\" required><br \/>\n      <button type=\"submit\" class=\"form-button\" style=\"background-color: #0893ff; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box;\">Check My Site<\/button>\n    <\/div>\n<p>    <!-- Powered by section - stacked vertically --><\/p>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Powered by data from<\/div>\n<p>      <img loading=\"lazy\" width=\"750\" height=\"102\" decoding=\"async\" http: alt=\"SEMrush Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-logo-black.webp\"><img loading=\"lazy\" width=\"750\" height=\"102\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-logo-black.webp\" alt=\"SEMrush Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<p>    <!-- Hidden tracking fields --><br \/>\n    <input type=\"hidden\" name=\"utm_campaign\" value=\"ic_tools_seo_checker\"><br \/>\n    <input type=\"hidden\" name=\"utm_source\" value=\"searchengineland.com\"><br \/>\n    <input type=\"hidden\" name=\"utm_medium\" value=\"overlay\"><br \/>\n    <input type=\"hidden\" name=\"onboarding\" value=\"off\"><br \/>\n    <input type=\"hidden\" name=\"redirect_to\" value=\"https:\/\/tools.searchengineland.com\/seo-checker\"><br \/>\n    <input type=\"hidden\" name=\"searchType\" value=\"domain\"><br \/>\n  <\/form>\n<\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 28px !important;\n      line-height: 1.3 !important;\n    }\n    .form-row {\n      flex-direction: column !important;\n      gap: 10px !important;\n    }\n    .form-input {\n      width: 100% !important;\n      height: 48px !important;\n      padding: 12px !important;\n      box-sizing: border-box !important;\n    }\n    .form-button {\n      width: 100% !important;\n      height: 48px !important;\n      padding: 0 20px !important;\n      box-sizing: border-box !important;\n    }\n  }\n<\/style>\n<h2 id=\"start-tying-seo-to-revenue\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_tying_SEO_to_revenue\"><\/span>Start tying SEO to revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is why enterprise SEO practitioners need to stop reporting vanity metrics and start reporting revenue-adjacent outcomes. Not \u201cwere we visible?\u201d or \u201cdid traffic grow?\u201d but \u201c<em>did we reach the right accounts, did we move buying committees closer to a decision, did we expand pipeline coverage?\u201d<\/em> These are the only metrics CMOs, Directors, and MDs will care about\u2014and the only ones that make SEO strategic.<\/p>\n<p>I\u2019m reminded of a conversation with an Adobe VP who, whenever we discussed declining organic visits, would cut through the noise with a simple question: <em>\u201cDid this traffic matter?\u201d<\/em> It was a blunt reminder that volume on its own doesn\u2019t count for anything. If you can\u2019t show that the traffic connected to revenue outcomes, you haven\u2019t answered the question that leadership actually cares about.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-track-the-full-journey\"><span class=\"ez-toc-section\" id=\"Track_the_full_journey\"><\/span>Track the full journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Better measurement starts with recognizing that clicks aren\u2019t the unit of value in enterprise. Journeys are. The job isn\u2019t to capture random visibility, but to show how SEO contributes to moving accounts from unaware, to engaged, to in-pipeline.<\/p>\n<p>That requires evolving beyond SEO dashboards and keyword reports, and collaborating with cross-functional teams to track signals across the full cycle. In B2B, success doesn\u2019t come from SEO working in isolation\u2014it requires owned, paid, and earned channels beating to the same tune instead of operating in silos. Because LLMs don\u2019t care about your internal politics. They aggregate whatever\u2019s available. And if your brand signals are inconsistent across channels, generative systems won\u2019t smooth them over\u2014they\u2019ll amplify the disconnect.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-reframe-the-role-of-content\"><span class=\"ez-toc-section\" id=\"Reframe_the_role_of_content\"><\/span>Reframe the role of content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content still matters\u2014but not in the way most practitioners frame it. It\u2019s not about publishing volume, chasing keywords, or building so-called topical authority and coverage. Those are heuristics at best\u2014useful for ideation, not for reporting. What matters is brand mental availability: making sure your organization is the one buyers think of when they finally enter the 5% who are in-market. The measurement question isn\u2019t \u201cdid this content get traffic?\u201d but \u201cdid it help keep us top of mind with the right accounts until they were ready to buy?\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-the-pipeline\"><span class=\"ez-toc-section\" id=\"Focus_on_the_pipeline\"><\/span>Focus on the pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most SEO reports today are still theater. They package traffic, rankings, and impressions into neat reports\u2014metrics that CMOs, Directors, and MDs know don\u2019t prove revenue impact. To stay relevant, SEO practitioners need to reframe measurement around pipeline language: demand creation, account coverage, and journey velocity. That doesn\u2019t mean abandoning technical SEO or content. It means making the case that both are levers for shaping journeys, and backing that case up with metrics leadership actually cares about.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-evolve-forecasting-models\"><span class=\"ez-toc-section\" id=\"Evolve_forecasting_models\"><\/span>Evolve forecasting models<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Forecasting has to change too. The age-old model\u2014traffic multiplied by conversion rate\u2014is dead. It was always a crude shortcut, even in ecommerce, where it ignored seasonality, merchandising, pricing, and competition. But in enterprise B2B, it was pure fantasy. Forecasting based on visits assumes people convert independently, instantly, and predictably. That was never how buying committees made decisions, and it certainly isn\u2019t now.<\/p>\n<p>But forecasting still matters. Its purpose isn\u2019t just to predict outcomes\u2014it\u2019s to secure resourcing and leadership support by providing certainty. VPs, SVPs, CMOs, and the CEO want to know that investments in SEO aren\u2019t bets, but planned contributions to pipeline maturity. That\u2019s why practitioners can\u2019t abandon forecasting when the old model breaks. We need to evolve it.<\/p>\n<p>The new forecasting model has to be built around journeys, not sessions. That means shifting inputs from traffic volume to account signals:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Reach:<\/strong> % of ICP accounts with qualified engagement across owned, paid, and earned channels.<\/li>\n<li><strong>Coverage:<\/strong> # of priority roles engaged per account vs. role map.<\/li>\n<li><strong>Velocity:<\/strong> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>n days between journey stages.<\/li>\n<\/ul>\n<p>If Reach grows by 10%, Coverage adds a new role per account, and Velocity shortens by two weeks\u2014what does that mean in qualified accounts and pipeline coverage? That\u2019s the language VPs, SVPs, CMOs, and the CEO will respond to.<\/p>\n<p>And the tools exist today to make this shift:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.adobe.com\/products\/real-time-customer-data-platform\/rtcdp.html\" target=\"_blank\" rel=\"noopener\">Adobe Real-Time CDP<\/a> unifies known and unknown data into account-level profiles.\u00a0<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.adobe.com\/products\/adobe-analytics\/customer-journey-analytics.html\" target=\"_blank\" rel=\"noopener\">Customer Journey Analytics<\/a> connects engagement signals to revenue outcomes across channels.\u00a0<\/li>\n<li>Enrichment layers from providers like <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/bombora.com\/\" target=\"_blank\" rel=\"noopener\">Bombora<\/a> or <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/6sense.com\/\" target=\"_blank\" rel=\"noopener\">6sense<\/a> tie anonymous intent back to accounts.\u00a0<\/li>\n<\/ul>\n<p>These platforms make it possible to model journeys in a way SEO dashboards never could.<\/p>\n<p>This is the future of SEO forecasting: not multiplying traffic by a conversion rate, but projecting how improvements in journey health drive account progression and pipeline growth. It\u2019s harder. It\u2019s messier. But it\u2019s more strategic\u2014and it\u2019s the only way SEO earns credibility in the boardroom.<\/p>\n<p>Stop reporting traffic and activity. Start reporting reach, coverage, and velocity. Forecast pipeline maturity with enough certainty to secure budget. Tell them what you did mattered\u2014because it progressed accounts and pipeline\u2014and how what you plan to do next will do compound those results. That\u2019s the only answer leadership will fund.\u00a0<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/stop-reporting-traffic-464083\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Replace vanity metrics with revenue-aligned KPIs like reach, coverage &amp; velocity so you tie SEO to pipeline growth &amp; business outcomes. For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and traffic. For a long time, that proxy worked. But in B2B, it was always&#8230;<\/p>\n","protected":false},"author":1,"featured_media":698317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/stop-reporting-traffic-featured-image.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-698316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/698316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=698316"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/698316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/698317"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=698316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=698316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=698316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}