{"id":698591,"date":"2025-11-10T20:15:15","date_gmt":"2025-11-10T17:15:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way\/"},"modified":"2025-11-10T20:15:15","modified_gmt":"2025-11-10T17:15:15","slug":"googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way\/","title":{"rendered":"Google\u2019s new AI tool touts creating optimized content in a scalable way"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6eb2919978\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6eb2919978\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way\/#Google_recently_promoted_one_of_its_new_AI_tools_named_Opal_and_the_language_used_has_SEOs_and_content_creators_scratching_their_heads\" >Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_recently_promoted_one_of_its_new_AI_tools_named_Opal_and_the_language_used_has_SEOs_and_content_creators_scratching_their_heads\"><\/span>Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create mini <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s, and touted that the tool can be used to create \u201coptimized\u201d content in a \u201cscalable way.\u201d Many SEOs are asking if this is against Google search guidelines, specifically the scaled content abuse policy.<\/p>\n<p><strong>What Google wrote. <\/strong>Google <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/technology\/google-labs\/opal-expansion-160\/\">wrote<\/a> on the Google blog about reasons one should use Opal:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cCreators and marketers have also quickly adopted Opal to help them create custom content in a consistent, scalable way.\u201d<\/li>\n<li>\u201cMarketing asset generators: Tools that take a single product concept and instantly generate optimized blog posts, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> captions and video ad scripts.\u201d<\/li>\n<\/ul>\n<p><strong>Scaled content abuse policy. <\/strong>Meanwhile, the scaled content abuse <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#scaled-content\">policy states<\/a>:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cScaled content abuse is when many pages are generated for the primary purpose of manipulating search rankings and not helping users. This abusive practice is typically focused on creating large amounts of unoriginal content that provides little to no value to users, no matter how it\u2019s created.\u201d<\/p>\n<\/blockquote>\n<p>The examples Google provided include:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cUsing generative AI tools or other similar tools to generate many pages without adding value for users.\u201d<\/p>\n<\/blockquote>\n<p><strong>Is this against Google\u2019s policies. <\/strong>So the big question is, what Google promoted on its blog as a reason to use Opal is actually against Google\u2019s policies. Google can argue that as long as your \u201cprimary purpose\u201d is not \u201cof manipulating search rankings\u201d and it is to help users, than it is fine to use Opal or any other AI tool.<\/p>\n<p>In fact, Reddit talked about how it was using AI tools to translate its pages at scale and it turned out, Google was okay with it.<\/p>\n<p><strong>SEOs not happy. <\/strong>Many SEOs feel these are double-standards and think Google should take a strong stance on using AI to generate content. Here are some of the complaints <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-opal-create-scalable-optimized-content-40402.html\">I posted<\/a> from the community:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google is now selling a *literal* AI spam machine \ud83e\udd16<\/p>\n<p>Google advertises &#8220;Opal&#8221; as ideal for &#8220;creating&#8221; scaled AI content like: <br \/>-&#8220;optimized&#8221; AI blog posts<br \/>-fake imagery<br \/>-AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> planning content <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/REr1c8AsUM\">https:\/\/t.co\/REr1c8AsUM<\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/Rsq6dvy8iw\">pic.twitter.com\/Rsq6dvy8iw<\/a><\/p>\n<p>\u2014 Nate Hake (@natejhake) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/natejhake\/status\/1986607211766833636?ref_src=twsrc%5Etfw\">November 7, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1760885728\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google has historically opposed to any kind of content creation &#8220;at scale&#8221;. So, I&#8217;m a bit sad to see this language in their official communication channels<\/p>\n<p>\u2014 Pedro Dias (@pedrodias) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/pedrodias\/status\/1987895384966926661?ref_src=twsrc%5Etfw\">November 10, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1760885728\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Yes. This violates Google Search&#8217;s own guidance in so many ways. The hypocrisy is incredible even by their standards.<\/p>\n<p>\u2014 Nate Hake (@natejhake) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/natejhake\/status\/1986987841184838029?ref_src=twsrc%5Etfw\">November 8, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1760885728\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google has employees who have been trying to get rid of spam for decades, and now it&#8217;s offering AI spam creation services. I wonder how those employees feel about this.<\/p>\n<p>\u2014 Eric Novinson (@enovinson) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/enovinson\/status\/1987265944868298804?ref_src=twsrc%5Etfw\">November 8, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1760885728\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Optimized AI blog posts that will later get your site tanked by our own algorithms, got it <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/9YvaASlAue\">https:\/\/t.co\/9YvaASlAue<\/a><\/p>\n<p>\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1987437300901376343?ref_src=twsrc%5Etfw\">November 9, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1760885728\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Well, they are not always opposed to it. I wrote a two-part article covering Reddit&#8217;s AI translations. That&#8217;s massive scaling but Google is OK with it.<\/p>\n<p>They provided this statement to me at the time: <br \/>\u201cWhile we don\u2019t comment on the status of specific sites or pages, nor do we\u2026 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/WNKjklzzq7\">pic.twitter.com\/WNKjklzzq7<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/glenngabe\/status\/1987896945793253562?ref_src=twsrc%5Etfw\">November 10, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1760885728\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p><strong>Why we care. <\/strong>Everyone is talking about \u201cAI slop\u201d and how it can ruin the web. When it comes to Google Search, Google has said it has algorithms to reward content that is helpful to users and that AI is not necessarily a bad thing. <\/p>\n<p>Ultimately, if you are going to be using an AI tool, like Opal, to help you create content, you should use it as a tool and let it help you but don\u2019t let it do it for you, fully automated, without oversight and at incredible scale.<\/p>\n<p>Be careful with these tools.<\/p>\n<p>I should note, we reached out to Google for a statement but we have not heard back yet. If we do, we will update the story with that statement.<\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-new-ai-tool-touts-creating-optimized-content-in-a-scalable-way-464433\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads. A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create mini apps, and touted that the tool can be used to create&#8230;<\/p>\n","protected":false},"author":1,"featured_media":698592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/google-printing-press-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-698591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/698591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=698591"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/698591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/698592"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=698591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=698591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=698591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}