{"id":699013,"date":"2025-11-13T16:05:11","date_gmt":"2025-11-13T13:05:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/"},"modified":"2025-11-13T16:05:11","modified_gmt":"2025-11-13T13:05:11","slug":"generative-ai-and-defamation-what-the-new-reputation-threats-look-like","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/","title":{"rendered":"Generative AI and defamation: What the new reputation threats look like"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e20a473d62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e20a473d62\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#AI_chatbots_are_changing_how_defamation_spreads_Safeguarding_credibility_now_means_watching_what_AI_says_about_you\" >AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#When_AI_becomes_the_source_of_defamation\" >When AI becomes the source of defamation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Real-world_examples_of_AI-generated_defamation\" >Real-world examples of AI-generated defamation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Fabricated_stories_and_real-world_harm\" >Fabricated stories and real-world harm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Improvements_and_remaining_challenges\" >Improvements and remaining challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Legal_liability_and_Section_230\" >Legal liability and Section 230<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#AIs_growing_role_in_reputation_management\" >AI\u2019s growing role in reputation management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#What_can_be_done_about_AI_defamation\" >What can be done about AI defamation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Meta_Llama\" >Meta Llama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#ChatGPT\" >ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#AI_Overviews_and_Gemini\" >AI Overviews and Gemini<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Bing_AI_Overview_and_Microsoft_Copilot\" >Bing AI Overview and Microsoft Copilot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Perplexity\" >Perplexity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Grok_AI\" >Grok AI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Additional_approaches_to_addressing_reputation_damage_in_AI\" >Additional approaches to addressing reputation damage in AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Remove_negative_content_from_originating_sources\" >Remove negative content from originating sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Overwhelm_AI_with_positive_and_neutral_information\" >Overwhelm AI with positive and neutral information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Displace_the_negative_information_in_the_search_engine_results\" >Displace the negative information in the search engine results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Obfuscate_by_launching_personas_that_share_the_same_name\" >Obfuscate by launching personas that share the same name<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like\/#Old_laws_new_risks\" >Old laws, new risks<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_chatbots_are_changing_how_defamation_spreads_Safeguarding_credibility_now_means_watching_what_AI_says_about_you\"><\/span>AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>As generative AI becomes more embedded in search and content experiences, it\u2019s also emerging as a new source of misinformation and reputational harm.\u00a0<\/p>\n<p>False or misleading statements generated by AI chatbots are already prompting legal disputes \u2013 and raising fresh questions about liability, accuracy, and online reputation management.<\/p>\n<h2 id=\"when-ai-becomes-the-source-of-defamation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_AI_becomes_the_source_of_defamation\"><\/span>When AI becomes the source of defamation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s unsurprising that AI has become a new source of defamation and online reputation damage.\u00a0<\/p>\n<p>As an SEO and reputation expert witness, I\u2019ve already been <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roached by litigants involved in cases where AI systems produced libelous statements.<\/p>\n<p>This is uncharted territory \u2013 and while solutions are emerging, much of it remains new ground.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-real-world-examples-of-ai-generated-defamation\"><span class=\"ez-toc-section\" id=\"Real-world_examples_of_AI-generated_defamation\"><\/span>Real-world examples of AI-generated defamation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One client contacted me after Meta\u2019s Llama AI generated false, misleading, and defamatory statements about a prominent individual.\u00a0<\/p>\n<p>Early research showed that the person had been involved in \u2013 and prevailed in \u2013 previous defamation lawsuits, which had been reported by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> outlets.\u00a0<\/p>\n<p>Some detractors had also criticized the individual online, and discussions on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> included inaccurate and inflammatory language.\u00a0<\/p>\n<p>Yet when the AI was asked about the person or their reputation, it repeated those vanquished claims, added new warnings, and projected assertions of fraud and untrustworthiness.<\/p>\n<p>In another case, a client targeted by defamatory blog posts found that nearly any prompt about them in ChatGPT surfaced the same false claims.\u00a0<\/p>\n<p>The key concern: even if the court orders the original posts removed, how long will those defamatory statements persist in AI responses?<\/p>\n<p>Google Trends shows that there has been a significant spike in searches related to defamation communicated via AI chatbots and AI-related online reputation management:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"503\" http: alt=\"Source: Google Trends\" class=\"wp-image-464568\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-scaled.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-768x189.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-1536x377.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-scaled.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"503\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-scaled.png\" alt=\"Source: Google Trends\" class=\"wp-image-464568\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-scaled.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-768x189.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Trends-AI-defamation-and-related-keywords-1536x377.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/trends.google.com\/trends\/explore?geo=US&amp;q=ai%20defamation,ai%20online%20reputation,ai%20slander,chatgpt%20defamation,ai%20libel&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-fabricated-stories-and-real-world-harm\"><span class=\"ez-toc-section\" id=\"Fabricated_stories_and_real-world_harm\"><\/span>Fabricated stories and real-world harm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In other cases revealed by lawsuit filings, generative AI has apparently fabricated entirely false and damaging content about people out of thin air.\u00a0<\/p>\n<p>In 2023, Jonathan Turley, the Shapiro Professor of Public Interest Law at George Washington University, was <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jonathanturley.org\/2023\/04\/06\/defamed-by-chatgpt-my-own-bizarre-experience-with-artificiality-of-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">falsely reported<\/a> to have been accused of sexual harassment \u2013 a claim that was never made, on a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a> that never happened, while he was at a faculty where he never taught.\u00a0<\/p>\n<p>ChatGPT cited a Washington Post article that was <strong>never<\/strong> written as its source.<\/p>\n<p>In September, former FBI operative James Keene filed a lawsuit against Google after its AI falsely claimed he was serving a life sentence for multiple convictions and described him as the murderer of three women.\u00a0<\/p>\n<p>The suit also alleges that these false statements were potentially seen by tens of millions of searchers.<\/p>\n<p>Generative AI can fabricate stories about people \u2013 that\u2019s the \u201cgenerative\u201d part of \u201cgenerative AI.\u201d\u00a0<\/p>\n<p>After receiving a prompt, an AI chatbot analyzes the input and produces a response based on patterns learned from large volumes of text.\u00a0<\/p>\n<p>So it\u2019s no surprise that AI answers have at times included false and defamatory content about individuals.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-improvements-and-remaining-challenges\"><span class=\"ez-toc-section\" id=\"Improvements_and_remaining_challenges\"><\/span>Improvements and remaining challenges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Over the past two years, AI chatbots have shown improvement in handling biographical information about individuals.<\/p>\n<p>The most prominent chatbot companies seem to have focused on refining their systems to better manage queries involving people and proper names. <\/p>\n<p>As a result, the generation of false information \u2013 or hallucinations \u2013 about individuals seems to have declined significantly.<\/p>\n<p>AI chat providers have also begun incorporating more disclaimer language into responses about people\u2019s biographical details and reputations. <\/p>\n<p>These often include statements noting:<\/p>\n<ul class=\"wp-block-list\">\n<li>Limited information.<\/li>\n<li>Uncertainty about a person\u2019s identity.<\/li>\n<li>The lack of independent verification. <\/li>\n<\/ul>\n<p>It\u2019s unclear how much such disclaimers actually protect against false or damaging assertions, but they are at least preferable to providing no warning at all.<\/p>\n<p>In one instance, a client who was allegedly defamed by Meta\u2019s AI had their counsel contact the company directly. <\/p>\n<p>Meta reportedly moved quickly to address the issue \u2013 and may have even apologized, which is nearly unheard of in matters of corporate civil liability.<\/p>\n<p>At this stage, the greatest reputational risks from AI are less about outright fabrications. <\/p>\n<p>The more pressing threats come from AI systems:<\/p>\n<ul class=\"wp-block-list\">\n<li>Misconstruing source material to draw inaccurate conclusions.<\/li>\n<li>Repeating others\u2019 defamatory claims.<\/li>\n<li>Exaggerating and distorting true facts in misleading ways.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-legal-liability-and-section-230\"><span class=\"ez-toc-section\" id=\"Legal_liability_and_Section_230\"><\/span>Legal liability and Section 230<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because the law around AI-generated libel is still rapidly developing, there is little legal precedent defining how liable companies might be for defamatory statements produced by their AI chatbots. <\/p>\n<p>Some argue that Section 230 of the Communications Decency Act could shield AI companies from such liability.<\/p>\n<p>The reasoning is that if online platforms are largely immune from defamation claims for third-party content they host, then AI systems should be similarly protected since their outputs are derived from third-party sources. <\/p>\n<p>However, derived is far from quoted or reproduced \u2013 it implies a meaningful degree of originality.<\/p>\n<p>If legislators already believed AI output was protected under Section 230, they likely would not have proposed a 10-year moratorium on enforcing state or local restrictions on artificial intelligence models, systems, and decision-making processes.<\/p>\n<p>That moratorium was initially included in President Trump\u2019s budget reconciliation bill, H.R.1 \u2013 nicknamed the \u201cOne Big Beautiful Bill Act\u201d \u2013 but was ultimately dropped when the law was signed on July 4, 2025.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"ais-growing-role-in-reputation-management\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIs_growing_role_in_reputation_management\"><\/span>AI\u2019s growing role in reputation management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rising prominence of AI-generated answers \u2013 such as Google\u2019s AI Overviews \u2013 is making information about people\u2019s backgrounds and reputations both more visible and more influential.\u00a0<\/p>\n<p>As these systems become increasingly accurate and dependable, it\u2019s not a stretch to say that the public will be more inclined to believe what AI says about someone \u2013 even when that information is false, misleading, or defamatory.<\/p>\n<p>AI is also playing a larger role in background checks.\u00a0<\/p>\n<p>For example, Checkr has developed a custom AI that searches for and surfaces potentially negative or defamatory information about individuals \u2013 findings that could limit a person\u2019s employment opportunities with companies using the service.\u00a0<\/p>\n<p>While major AI providers such as Google, OpenAI, Microsoft, and Meta have implemented guardrails to reduce the spread of defamation, services like Checkr are less likely to include caveats or disclaimers.\u00a0<\/p>\n<p>Any defamatory content generated by such systems may therefore go unnoticed by those it affects.<\/p>\n<p>At present, AI is most likely to produce defamatory statements when the web already contains defamatory pages or documents.\u00a0<\/p>\n<p>Removing those source materials usually corrects or eliminates the false information from AI outputs.\u00a0<\/p>\n<p>But as AI systems increasingly \u201cremember\u201d prior responses \u2013 or cache information to save on processing \u2013 removing the original sources may no longer be enough to erase defamatory or erroneous claims from AI-generated answers.<\/p>\n<h2 id=\"what-can-be-done-about-ai-defamation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_can_be_done_about_AI_defamation\"><\/span>What can be done about AI defamation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One key way to address defamation appearing in AI platforms is to ask them directly to correct or remove false and damaging statements about you.\u00a0<\/p>\n<p>As noted above, some platforms \u2013 such as Meta \u2013 have already taken action to remove content that appeared libelous.\u00a0<\/p>\n<p>(Ironically, it may now be easier to get Meta to delete harmful material from its Llama AI than from Facebook.)<\/p>\n<p>These companies may be more responsive if the request comes from an attorney, though they also appear willing to act on reports submitted by individuals.<\/p>\n<p>Here\u2019s how to contact each major AI provider to request the removal of defamatory content:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-meta-llama\"><span class=\"ez-toc-section\" id=\"Meta_Llama\"><\/span>Meta Llama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.facebook.com\/llama_output_feedback\" target=\"_blank\" rel=\"noopener\">Llama Developer Feedback Form<\/a> or email [email\u00a0protected] to report or request removal of false or defamatory content.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-chatgpt\"><span class=\"ez-toc-section\" id=\"ChatGPT\"><\/span>ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In ChatGPT, you can report problematic content directly within the chat interface.\u00a0<\/p>\n<p>On desktop, click the three dots in the upper-right corner and select <em>Report<\/em> from the dropdown menu.\u00a0<\/p>\n<p>On mobile or other devices, the option may appear under a different menu.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"444\" http: alt=\"Image 42\" class=\"wp-image-464565\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/image-42.png 1166w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/image-42-768x292.png 768w\" data-lazy-sizes=\"(max-width: 1166px) 100vw, 1166px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/image-42.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"444\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/image-42.png\" alt=\"Image 42\" class=\"wp-image-464565\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/image-42.png 1166w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/image-42-768x292.png 768w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-ai-overviews-and-gemini\"><span class=\"ez-toc-section\" id=\"AI_Overviews_and_Gemini\"><\/span>AI Overviews and Gemini<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are two ways to report content to Google.\u00a0<\/p>\n<p>You can <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/legal\/troubleshooter\/1114905\" target=\"_blank\" rel=\"noopener\">report content for legal reasons<\/a>. (Click <em>See more options<\/em> to select Gemini, or within the Gemini desktop interface, use the three dots below a response.)<\/p>\n<p>However, Google typically won\u2019t remove content through this route unless you have a court order, since it cannot determine whether material is defamatory.<\/p>\n<p>Alternatively, you can send feedback directly.\u00a0<\/p>\n<p>For AI Overviews, click the three dots on the right side of the result and choose <em>Feedback<\/em>.\u00a0<\/p>\n<p>From Gemini, click the thumbs-down icon and complete the feedback form.\u00a0<\/p>\n<p>While this approach may take time, Google has previously reduced visibility of harmful or misleading information through mild suppression \u2013 similar to its approach with Autocomplete.\u00a0<\/p>\n<p>When submitting feedback, explain that:<\/p>\n<ul class=\"wp-block-list\">\n<li>You are not a public figure.<\/li>\n<li>The AI Overview unfairly highlights negative material.<\/li>\n<li>You would appreciate Google limiting its display even if the source pages remain online.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-bing-ai-overview-and-microsoft-copilot\"><span class=\"ez-toc-section\" id=\"Bing_AI_Overview_and_Microsoft_Copilot\"><\/span>Bing AI Overview and Microsoft Copilot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As with Google, you can either send feedback or report a concern.\u00a0<\/p>\n<p>In Bing search results, click the thumbs-down icon beneath an AI Overview to begin the feedback process.\u00a0<\/p>\n<p>In the Copilot chatbot interface, click the thumbs-down icon below the AI-generated response.<\/p>\n<p>When submitting feedback, describe clearly \u2013 and politely \u2013 how the content about you is inaccurate or harmful.<\/p>\n<p>For legal removal requests, use Microsoft\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.microsoft.com\/en-us\/concern\/bing\" target=\"_blank\" rel=\"noopener\">Report a Concern<\/a> form.\u00a0<\/p>\n<p>However, this route is unlikely to succeed without a court order declaring the content illegal or defamatory.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-perplexity\"><span class=\"ez-toc-section\" id=\"Perplexity\"><\/span>Perplexity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To request the removal of information about yourself from Perplexity AI, email [email\u00a0protected] with the relevant details.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-grok-ai\"><span class=\"ez-toc-section\" id=\"Grok_AI\"><\/span>Grok AI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can report an issue within Grok by clicking the three dots below a response. Legal issues can also be reported through xAI.\u00a0<\/p>\n<p>According to xAI\u2019s privacy policy:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cPlease note that we cannot guarantee the factual accuracy of Output from our models. If Output contains factually inaccurate personal information relating to you, you can submit a correction request and we will make reasonable efforts to correct this information \u2013 but due to the technical complexity of our models, it may not be feasible for us to do so.\u201d<\/li>\n<\/ul>\n<p>To submit a correction request, go to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/xai-privacy.relyance.ai\/\" target=\"_blank\" rel=\"noopener\">https:\/\/xai-privacy.relyance.ai\/<\/a>.<\/p>\n<h2 id=\"additional-approaches-to-addressing-reputation-damage-in-ai\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Additional_approaches_to_addressing_reputation_damage_in_AI\"><\/span>Additional approaches to addressing reputation damage in AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If contacting AI providers doesn\u2019t fully resolve the issue, there are other steps you can take to limit or counteract the spread of false or damaging information.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-remove-negative-content-from-originating-sources\"><span class=\"ez-toc-section\" id=\"Remove_negative_content_from_originating_sources\"><\/span>Remove negative content from originating sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Outside of the decreasing instances of defamatory or damaging statements produced by AI hallucinations, most harmful content is gathered or summarized from existing online sources.\u00a0<\/p>\n<p>Work to remove or modify those sources to make it less likely that AIs will surface them in responses.\u00a0<\/p>\n<p>Persuasion is the first step, where possible.\u00a0For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>Add a statement to a news article acknowledging factual errors.<\/li>\n<li>Note that a court has ruled the content false or defamatory.<\/li>\n<\/ul>\n<p>These can trigger AI guardrails that prevent the material from being repeated.\u00a0<\/p>\n<p>Disclaimers or retractions may also stop AI systems from reproducing negative information.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-overwhelm-ai-with-positive-and-neutral-information\"><span class=\"ez-toc-section\" id=\"Overwhelm_AI_with_positive_and_neutral_information\"><\/span>Overwhelm AI with positive and neutral information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evidence suggests that AIs are influenced by the volume of consistent information available.\u00a0<\/p>\n<p>Publishing enough accurate, positive, or neutral material about a person can shift what an AI considers reliable.\u00a0<\/p>\n<p>If most sources reflect the same biographical details, AI models may favor those over isolated negative claims.\u00a0<\/p>\n<p>However, the new content must appear on reputable sites that are equal to or superior in authority to where the negative material was published \u2013 a challenge when the harmful content originates from major news outlets, government websites, or other credible domains.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-displace-the-negative-information-in-the-search-engine-results\"><span class=\"ez-toc-section\" id=\"Displace_the_negative_information_in_the_search_engine_results\"><\/span>Displace the negative information in the search engine results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Major AI chatbots source some of their information from search engines.\u00a0<\/p>\n<p>Based on my testing, the complexity of the query determines how many results an AI may reference, ranging from the first 10 listings to several dozen or more.\u00a0<\/p>\n<p>The implication is clear: if you can push negative results further down in search rankings \u2013 beyond where the AI typically looks \u2013 those items are less likely to appear in AI-generated responses.<\/p>\n<p>This is a classic online reputation management method: utilizing standard SEO techniques and a network of online assets to displace negative content in search results.\u00a0<\/p>\n<p>However, AI has added a new layer of difficulty.\u00a0<\/p>\n<p>ORM professionals now need to determine how far back each AI model scans results to answer questions about a person or topic.\u00a0<\/p>\n<p>Only then can they know how far the damaging results must be pushed to \u201cclean up\u201d AI responses.<\/p>\n<p>In the past, pushing negative content off the first one or two pages of search results provided about 99% relief from its impact.\u00a0<\/p>\n<p>Today, that\u2019s often not enough.\u00a0<\/p>\n<p>AI systems may pull from much deeper in the search index \u2013 meaning ORM specialists must suppress harmful content across a wider range of pages and related queries.\u00a0<\/p>\n<p>Because AI can conduct multiple, semantically related searches when forming answers, it\u2019s essential to test various keyword combinations and clear negative items across all relevant SERPs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-obfuscate-by-launching-personas-that-share-the-same-name\"><span class=\"ez-toc-section\" id=\"Obfuscate_by_launching_personas_that_share_the_same_name\"><\/span>Obfuscate by launching personas that share the same name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using personas that \u201ccoincidentally\u201d share the same name as someone experiencing reputation problems has long been an occasional, last-resort strategy.\u00a0<\/p>\n<p>It\u2019s most relevant for individuals who are uncomfortable creating more online media about themselves \u2013 even when doing so could help counteract unfair, misleading, or defamatory content.\u00a0<\/p>\n<p>Ironically, that reluctance often contributes to the problem: a weak online presence makes it easier for someone\u2019s reputation to be damaged.<\/p>\n<p>When a name is shared by multiple individuals, AI chatbots appear to tread more carefully, often avoiding specific statements when they can\u2019t determine who the information refers to.\u00a0<\/p>\n<p>This tendency can be leveraged.\u00a0<\/p>\n<p>By creating several well-developed online personas with the same name \u2013 complete with legitimate-seeming digital footprints \u2013 it\u2019s possible to make AIs less certain about which person is being referenced.\u00a0<\/p>\n<p>That uncertainty can prevent them from surfacing or repeating defamatory material.<\/p>\n<p>This method is not without complications.\u00a0<\/p>\n<p>People increasingly use both AI and traditional search tools to find personal information, so adding new identities risks confusion or unintended exposure.\u00a0<\/p>\n<p>Still, in certain cases, \u201cclouding the waters\u201d with credible alternate personas can be a practical way to reduce or dilute defamatory associations in AI-generated responses.<\/p>\n<h2 id=\"old-laws-new-risks\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Old_laws_new_risks\"><\/span>Old laws, new risks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A hybrid approach combining the methods described above may be necessary to mitigate the harm experienced by victims of AI-related defamation.<\/p>\n<p>Some forms of defamation have always been difficult \u2013 and sometimes impossible \u2013 to address through lawsuits.\u00a0<\/p>\n<p>Litigation is expensive and can take months or years to yield relief.\u00a0<\/p>\n<p>In some cases, pursuing a lawsuit is further complicated by professional or legal constraints.\u00a0<\/p>\n<p>For example, a doctor seeking to sue a patient over defamatory statements could violate HIPAA by disclosing identifying information, and attorneys may face similar challenges under their respective bar association ethics rules.<\/p>\n<p>There\u2019s also the risk that defamation long buried in search results \u2013 or barred from litigation by statutes of limitation \u2013 could suddenly resurface through AI chatbot responses.\u00a0<\/p>\n<p>It may eventually lead to interesting case law, arguing that an AI-generated response constitutes a \u201cnew publication\u201d of defamatory content, potentially resetting the limitations on those claims.<\/p>\n<p>Another possible solution, albeit a distant one, would be to advocate for new legislation that protects individuals from negative or false information disseminated through AI systems.\u00a0<\/p>\n<p>Other regions, such as Europe, have established privacy laws, including the \u201cRight to be Forgotten,\u201d that give individuals more control over their personal information.\u00a0<\/p>\n<p>Similar protections would be valuable in the United States, but they remain unlikely given the enduring force of Section 230, which continues to shield large tech companies from liability for online content.<\/p>\n<p>AI-driven reputational harm remains a rapidly evolving field \u2013 legally, technologically, and strategically.\u00a0<\/p>\n<p>Expect further developments ahead as courts, lawmakers, and technologists continue to grapple with this emerging frontier.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/generative-ai-and-defamation-what-the-new-reputation-threats-look-like-464564\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you. As generative AI becomes more embedded in search and content experiences, it\u2019s also emerging as a new source of misinformation and reputational harm.\u00a0 False or misleading statements generated by AI chatbots are already prompting legal disputes \u2013 and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":699014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Generative-AI-and-defamation-The-next-frontier-of-online-reputation-risk.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-699013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/699013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=699013"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/699013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/699014"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=699013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=699013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=699013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}