{"id":699098,"date":"2025-11-14T05:00:30","date_gmt":"2025-11-14T02:00:30","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/"},"modified":"2025-11-14T05:00:30","modified_gmt":"2025-11-14T02:00:30","slug":"3-common-mistakes-to-avoid-when-investing-in-ai-search-3","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/","title":{"rendered":"3 Common mistakes to avoid when investing in AI search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a358486d4a53\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a358486d4a53\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#Avoid_common_AI_search_SEO_mistakes_Align_goals_metrics_strategy_to_optimize_effectively_for_LLM-driven_search\" >Avoid common AI search SEO mistakes. Align goals, metrics &amp; strategy to optimize effectively for LLM-driven search.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#1_Not_aligning_AI_search_optimization_efforts_with_existing_SEO_initiatives\" >1. Not aligning AI search optimization efforts with existing SEO initiatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#2_Expecting_the_same_goals_and_using_the_same_metrics_as_traditional_search\" >2. Expecting the same goals and using the same metrics as traditional search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#3_Obsessing_over_tools_sample_prompts_instead_of_taking_their_fluid_context-driven_nature_into_account\" >3. Obsessing over tools\u2019 sample prompts instead of taking their fluid, context-driven nature into account\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#Bonus_Not_checking_whether_AI_answers_are_grounded_retrieved_or_model-generated_pre-trained\" >Bonus: Not checking whether AI answers are grounded (retrieved) or model-generated (pre-trained)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#Find_Your_Sites_SEO_Issues_in_30_Seconds\" >Find Your Site\u2019s SEO Issues in 30 Seconds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#Key_AI_Search_optimization_questions_to_ask_to_avoid_these_mistakes\" >Key AI Search optimization questions to ask to avoid these mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/3-common-mistakes-to-avoid-when-investing-in-ai-search-3\/#Were_at_an_inflection_point_for_search_as_a_marketing_channel\" >We\u2019re at an inflection point for search as a marketing channel<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Avoid_common_AI_search_SEO_mistakes_Align_goals_metrics_strategy_to_optimize_effectively_for_LLM-driven_search\"><\/span>Avoid common AI search SEO mistakes. Align goals, metrics &amp; strategy to optimize effectively for LLM-driven search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach LLMs and whether we should even continue to call their optimization \u201cSEO.\u201d<\/p>\n<p>As a consequence, I\u2019ve been dedicating much of my day-to-day as an SEO consultant to clarifying countless questions about AI search, many of them coming directly from decision-makers. I\u2019ve helped them establish AI search optimization roadmaps that make sense, are realistic, and are cost-effective based on each company\u2019s context and current SEO process.<\/p>\n<p>My goal: to avoid fundamental AI search optimization mistakes triggered by misinformation circulating on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>.<\/p>\n<p>Interestingly, many of the AI search strategy doubts and issues I\u2019ve fielded have been similar, despite the heterogeneity of my clients\u2014who range from established multinationals with in-house SEO teams and mature processes across countries to startups with relatively new SEO practices that operate in highly aggressive industries like financed in competitive markets like the US.<\/p>\n<p>Here are the most common mistakes I\u2019ve seen when starting to optimize for AI search\u2014and how to avoid them:<\/p>\n<h2 id=\"not-aligning-ai-search-optimization-efforts-with-existing-seo-initiatives\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Not_aligning_AI_search_optimization_efforts_with_existing_SEO_initiatives\"><\/span>1. Not aligning AI search optimization efforts with existing SEO initiatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Working in silos wastes resources and creates inconsistencies.<\/p>\n<p>AI search optimization and traditional SEO differ significantly in terms of user search behavior, the way information is retrieved, and how results are formatted and displayed. Because of these differences, each optimization approach requires its own specific metrics and goals.<\/p>\n<p>Despite these differences, the core pillars of traditional search optimization still apply to AI search. Failing to align these efforts is a mistake, as it can lead to duplicated work, missed compounding benefits, and inconsistencies.<\/p>\n<p>Each of the traditional search optimization principles has an AI search optimization counterpart.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1591\" height=\"1014\" http: alt=\"Seo Principles\" class=\"wp-image-464089\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/seo-principles.png 1591w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/seo-principles-768x489.png 768w\" data-lazy-sizes=\"(max-width: 1591px) 100vw, 1591px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/seo-principles.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1591\" height=\"1014\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/seo-principles.png\" alt=\"Seo Principles\" class=\"wp-image-464089\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/seo-principles.png 1591w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/seo-principles-768x489.png 768w\" sizes=\"(max-width: 1591px) 100vw, 1591px\"><\/figure>\n<\/div>\n<p>For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>Expanding and re-prioritizing our search optimization efforts to target the technical base for crawlability and indexability, taking into account the level of access we want to give to the different AI bots\u00a0<\/li>\n<li>Ensuring the indexability of key content with the understanding that unlike Google, AI bots don\u2019t render client-side JavaScript<\/li>\n<li>Coordinating and aligning with PR or community management teams to incentivize and monitor positive mentions of the brand in relevant platforms and publications that AI platforms take into account<\/li>\n<\/ul>\n<h2 id=\"expecting-the-same-goals-and-using-the-same-metrics-as-traditional-search\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Expecting_the_same_goals_and_using_the_same_metrics_as_traditional_search\"><\/span>2. Expecting the same goals and using the same metrics as traditional search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While traditional search is purely a performance channel, AI search functions as both a branding and a performance channel. Because these channels differ in search behavior, results formats, and their role within the user\u2019s search journey, they require distinct metrics and goals.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1076\" http: alt=\"Traditional Ai Search\" class=\"wp-image-464090\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/traditional-ai-search.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1076\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/traditional-ai-search.png\" alt=\"Traditional Ai Search\" class=\"wp-image-464090\"><\/figure>\n<\/div>\n<p>If you treat AI search solely as a performance channel\u2014expecting traffic and revenue from every inclusion in AI answers, similar to traditional search results\u2014you\u2019ll set yourself up for disappointment.<\/p>\n<p>You\u2019ll also overlook the impact of brand exposure within key answers throughout the customer journey. This can cause you to miss further opportunities, as referral traffic and revenue may appear small by comparison.<\/p>\n<p>Additionally, disregarding the brand exposure from AI search answers can create false negatives. Visibility might actually be driving brand credibility and assisted conversions, but you\u2019ll miss out on effectively measuring these outcomes.\u00a0<\/p>\n<p>As a result, it\u2019s essential to establish dual metrics and goals from both branding and performance perspectives. Then, measure accordingly in each of the AI search platforms you optimize for:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Branding visibility KPIs<\/strong>: Brand mentions, sentiment, citation share versus competitors\u00a0<\/li>\n<li><strong>Performance KPIs<\/strong>: Links, inclusions, and traffic versus competitors; direct and assisted conversions and revenue; conversion rate and growth over time<\/li>\n<\/ul>\n<p>The weight of these KPIs in your AI search optimization process will depend on your company type and business model, targeted topics, answers types and formats, and level of integration in AI search answers.<\/p>\n<p>For example, the share and importance of branding and performance goals for an online retailer with a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/openai.com\/index\/buy-it-in-chatgpt\/\" target=\"_blank\" rel=\"noopener\">ChatGPT instant checkout integration<\/a> versus a B2B SaaS will differ in a meaningful way.\u00a0<\/p>\n<h2 id=\"obsessing-over-tools-sample-prompts-instead-of-taking-their-fluid-contextdriven-nature-into-account\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Obsessing_over_tools_sample_prompts_instead_of_taking_their_fluid_context-driven_nature_into_account\"><\/span>3. Obsessing over tools\u2019 sample prompts instead of taking their fluid, context-driven nature into account\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI usage is fluid, conversational, and context-driven. But the static prompts that AI search tools provide are designed to illustrate coverage, not to represent comprehensive user behavior.<\/p>\n<p>Optimizing only for these static prompts means chasing a segment of demand that doesn\u2019t fully reflect how real users actually interact with AI search platforms.<\/p>\n<p>AI answers differ by user history, location, and preferences. If you assume a single canonical answer, you\u2019ll misreport visibility and underestimate risks and opportunities. This can create a false sense of security.<\/p>\n<p>Even minor wording changes (\u201cbest CRM for SaaS startups\u201d versus \u201cwhat CRM works well for small SaaS companies\u201d) can produce different retrieval results and answer sets in many scenarios, due to user context and history.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1582\" height=\"1090\" http: alt=\"Ai Prompts User Journeys\" class=\"wp-image-464091\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/ai-prompts-user-journeys.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1582\" height=\"1090\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/ai-prompts-user-journeys.png\" alt=\"Ai Prompts User Journeys\" class=\"wp-image-464091\"><\/figure>\n<\/div>\n<p>This is why it\u2019s recommended to treat tool prompts as benchmarks for identifying relevant topics, formats, patterns, and use cases within your different user journeys (e.g., feature comparisons, pros and cons, etc.). They can help you develop an aligned content strategy for comprehensive topical coverage, rather than establishing specific prompt targets.<\/p>\n<h2 id=\"bonus-not-checking-whether-ai-answers-are-grounded-retrieved-or-modelgenerated-pretrained\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Not_checking_whether_AI_answers_are_grounded_retrieved_or_model-generated_pre-trained\"><\/span>Bonus: Not checking whether AI answers are grounded (retrieved) or model-generated (pre-trained)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another mistake that I often see teams make when starting their AI search optimization process is failing to check if the targeted AI answers are grounded or not.\u00a0<\/p>\n<p>LLMs often rely on grounding when providing current or verifiable factual information, though the extent depends on the platform and mode. This makes SEO especially relevant for grounded answers, since:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Grounded answers<\/strong> are explicitly supported by retrieved, indexed sources (often with citations). Here, crawlability, indexability, topical coverage, and authority directly influence what content gets surfaced.<\/li>\n<li><strong>Model-generated answers<\/strong> are generated from the model\u2019s pretrained knowledge, which comes from licensed, publicly available, and curated datasets (websites, books, academic papers, code, forums, etc.) up to the model\u2019s knowledge cutoff date. These rely more on a brand\u2019s representation in training data, entity recognition, and overall authority. They\u2019re less directly influenced by search optimization actions.<\/li>\n<\/ul>\n<p>If you don\u2019t know whether AI answers come from pages via search mode or from the model\u2019s internal memory or training, you risk wasting resources on prioritizing questions where AI search optimization won\u2019t have a direct impact.<\/p>\n<p>That\u2019s why it\u2019s important to continuously check if LLMs\u2019 answers to relevant topics that you look to target tend to be grounded. This is something most AI search tracking platforms will tell you so you can prioritize accordingly in your AI search optimization process.<\/p>\n<div style=\"background-color: #FFFFFF; padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box; border: 2px solid #a0e716;\">\n  <!-- Headline --><\/p>\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<h2 class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 32px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\"><span class=\"ez-toc-section\" id=\"Find_Your_Sites_SEO_Issues_in_30_Seconds\"><\/span>\n      Find Your Site\u2019s SEO Issues <span style=\"color: #FF6A00 !important;\">in 30 Seconds<\/span><br \/>\n    <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-family: Arial, sans-serif; font-size: 17px; margin: 12px 0 0 0; color: #000000 !important;\">\n      Find technical issues blocking search visibility. Get prioritized, actionable fixes in seconds.\n    <\/p>\n<\/p><\/div>\n<p>  <!-- Form Section --><\/p>\n<form action=\"https:\/\/tools.searchengineland.com\/seo-checker\" method=\"get\" target=\"_blank\" style=\"margin: 0; padding: 0; width: 100%;\">\n<div class=\"form-row\" style=\"display: flex; gap: 10px; margin-bottom: 15px; align-items: center; width: 100%;\">\n      <input type=\"text\" name=\"q\" placeholder=\"Enter your domain or URL\" class=\"form-input\" style=\"padding: 10px; flex: 1; border: 1px solid #ccc; border-radius: 5px; font-size: 16px; height: 44px; color: #646568; background-color: white; width: 100%; box-sizing: border-box;\" required><br \/>\n      <button type=\"submit\" class=\"form-button\" style=\"background-color: #0893ff; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box;\">Check My Site<\/button>\n    <\/div>\n<p>    <!-- Powered by section - stacked vertically --><\/p>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Powered by data from<\/div>\n<p>      <img loading=\"lazy\" width=\"750\" height=\"102\" decoding=\"async\" http: alt=\"SEMrush Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-logo-black.webp\"><img loading=\"lazy\" width=\"750\" height=\"102\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-logo-black.webp\" alt=\"SEMrush Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<p>    <!-- Hidden tracking fields --><br \/>\n    <input type=\"hidden\" name=\"utm_campaign\" value=\"ic_tools_seo_checker\"><br \/>\n    <input type=\"hidden\" name=\"utm_source\" value=\"searchengineland.com\"><br \/>\n    <input type=\"hidden\" name=\"utm_medium\" value=\"overlay\"><br \/>\n    <input type=\"hidden\" name=\"onboarding\" value=\"off\"><br \/>\n    <input type=\"hidden\" name=\"redirect_to\" value=\"https:\/\/tools.searchengineland.com\/seo-checker\"><br \/>\n    <input type=\"hidden\" name=\"searchType\" value=\"domain\"><br \/>\n  <\/form>\n<\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 28px !important;\n      line-height: 1.3 !important;\n    }\n    .form-row {\n      flex-direction: column !important;\n      gap: 10px !important;\n    }\n    .form-input {\n      width: 100% !important;\n      height: 48px !important;\n      padding: 12px !important;\n      box-sizing: border-box !important;\n    }\n    .form-button {\n      width: 100% !important;\n      height: 48px !important;\n      padding: 0 20px !important;\n      box-sizing: border-box !important;\n    }\n  }\n<\/style>\n<h2 id=\"key-ai-search-optimization-questions-to-ask-to-avoid-these-mistakes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_AI_Search_optimization_questions_to_ask_to_avoid_these_mistakes\"><\/span>Key AI Search optimization questions to ask to avoid these mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A straightforward way to avoid these and other common mistakes from the start is to ask and answer the following AI search questions. They\u2019ll help you stay aligned with your current SEO efforts and your business and marketing goals:\u00a0<\/p>\n<ol class=\"wp-block-list\">\n<li>How much are AI platforms already contributing to your traffic, revenue, and marketing goals?<\/li>\n<li>How does AI search behavior differ from traditional search behavior?<\/li>\n<li>What\u2019s your visibility and traffic from relevant AI search queries versus competitors? What\u2019s the growth opportunity?<\/li>\n<li>How well is your content already optimized for key AI search topics?<\/li>\n<li>How do the necessary optimizations overlap with existing or planned SEO, digital PR, and community management efforts? What additional actions or investments are needed?<\/li>\n<li>What\u2019s the expected ROI from these additional efforts? Are these initiatives worthwhile? Prioritize accordingly.\u00a0<\/li>\n<\/ol>\n<p>To answer these questions, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.aleydasolis.com\/en\/ai-search\/ai-search-optimization-checklist\/\" target=\"_blank\" rel=\"noopener\">follow my 10 Steps AI Search Optimization Roadmap<\/a>, which includes resources and criteria to use.\u00a0<\/p>\n<h2 id=\"were-at-an-inflection-point-for-search-as-a-marketing-channel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Were_at_an_inflection_point_for_search_as_a_marketing_channel\"><\/span>We\u2019re at an inflection point for search as a marketing channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019d like to highlight how the current context reminds me of when I first started doing SEO back in 2007. At that time, there was little official information available. Tests were constantly being run to identify new potential ranking signals, and curiosity and proactivity were essential.\u00a0<\/p>\n<p>And of course, many mistakes were made. Over time, we gradually started to avoid these mistakes as the industry gained more experience, maturity, and sophistication.<\/p>\n<p>My hope is that by sharing these common AI search optimization mistakes, along with the key questions and criteria to consider instead, optimization for AI-driven search will grow and mature in a similar way.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-search-mistakes-464084\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoid common AI search SEO mistakes. Align goals, metrics &amp; strategy to optimize effectively for LLM-driven search. SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to call&#8230;<\/p>\n","protected":false},"author":1,"featured_media":699099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/ai-search-mistakes-featured-image.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-699098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/699098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=699098"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/699098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/699099"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=699098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=699098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=699098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}