{"id":699135,"date":"2025-11-14T10:15:16","date_gmt":"2025-11-14T07:15:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-new-ads-advisor-ai-is-put-to-the-test-2\/"},"modified":"2025-11-14T10:15:16","modified_gmt":"2025-11-14T07:15:16","slug":"googles-new-ads-advisor-ai-is-put-to-the-test-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-new-ads-advisor-ai-is-put-to-the-test-2\/","title":{"rendered":"Google\u2019s new \u201cAds Advisor\u201d AI is put to the test"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fd0bbc1ce\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fd0bbc1ce\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-new-ads-advisor-ai-is-put-to-the-test-2\/#Googles_new_AI_Ads_Advisor_shows_promise_but_remains_error-prone_and_not_ready_to_fully_manage_campaigns\" >Google\u2019s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_AI_Ads_Advisor_shows_promise_but_remains_error-prone_and_not_ready_to_fully_manage_campaigns\"><\/span>Google\u2019s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads coach Jyll Saskin Gales spent 24 hours testing Google\u2019s new \u201cagentic\u201d Ads Advisor \u2014 an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, but far from perfect.<\/p>\n<p><strong>Why we care<\/strong>. The Ads Advisor represents Google\u2019s push toward agentic AI tools \u2014 systems that can act autonomously on users\u2019 behalf. This review offers an early, real-world look at how Ads Advisor actually performs \u2014 beyond Google\u2019s marketing claims. <\/p>\n<p>As AI tools begin playing a bigger role in campaign management, understanding their accuracy, limitations, and decision-making is critical. This feedback helps advertisers know what tasks they can safely trust to the AI \u2014 and where human oversight is still essential to protect performance and budget.<\/p>\n<p><strong>The upsides:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Not a Google shill:<\/strong> The AI often searches the open web before answering \u2014 even recommending against default Google settings, like unchecking \u201cDisplay Network\u201d and \u201cSearch Partners\u201d for new Search campaigns.<\/li>\n<li><strong>Holistic thinking:<\/strong> It considers factors beyond Google Ads, such as improving product titles for Shopping campaigns \u2014 though some of its implementation guidance was wrong.<\/li>\n<\/ul>\n<p><strong>The downsides:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Outdated or incorrect info<\/strong>. The AI misdiagnosed campaign performance issues and referenced old interfaces like \u201cTools &amp; Settings &gt; Conversions.\u201d<\/li>\n<li><strong>Not truly agentic<\/strong>. Despite its name, the Ads Advisor can\u2019t make changes directly in campaigns \u2014 only provide instructions, which sometimes miss the mark.<\/li>\n<\/ul>\n<p><strong>The bottom line<\/strong>. Gales compares the Ads Advisor to \u201can intern who just passed their Google Ads certification \u2014 eager, occasionally right, but often off-base.\u201d She\u2019s cautiously optimistic about its future potential but warns small business owners to tread carefully before taking its advice at face value.<\/p>\n<p><strong>Google response. <\/strong>Google Ads Liaison Ginny Marvin is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>reciative of Gales\u2019 review and says it is in line with her own review of the new tool.<\/p>\n<p><strong>What\u2019s next<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/jyllsaskingales_ive-spent-24-hours-with-googles-new-agentic-share-7394746994491260928-og6b\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAJTV04Bw5M-1qqJtnImkpsEOFw9bHvfSSs\">Gales plans to continue testing<\/a> and will share a full breakdown in an upcoming <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> video.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-new-ads-advisor-ai-is-put-to-the-test-464663\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns. Google Ads coach Jyll Saskin Gales spent 24 hours testing Google\u2019s new \u201cagentic\u201d Ads Advisor \u2014 an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, but far from perfect. Why we care. The Ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":699136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/How-to-expand-your-reach-with-reverse-location-targeting-in-Google-Ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-699135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/699135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=699135"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/699135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/699136"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=699135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=699135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=699135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}