{"id":700128,"date":"2025-11-20T11:50:15","date_gmt":"2025-11-20T08:50:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/adobe-to-acquire-semrush\/"},"modified":"2025-11-20T11:50:15","modified_gmt":"2025-11-20T08:50:15","slug":"adobe-to-acquire-semrush","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/adobe-to-acquire-semrush\/","title":{"rendered":"Adobe to acquire Semrush"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d5236492af\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d5236492af\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/adobe-to-acquire-semrush\/#Adobe_will_acquire_Semrush_for_19_billion_the_companies_announced_today_with_closing_expected_in_the_first_half_of_2026\" >Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Adobe_will_acquire_Semrush_for_19_billion_the_companies_announced_today_with_closing_expected_in_the_first_half_of_2026\"><\/span>Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Leading SEO platform Semrush \u2013 the company that acquired Search Engine Land, MarTech, and Third Door <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> in October 2024 \u2013 is being acquired by software company Adobe. <\/p>\n<p>Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory and shareholder <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>rovals.<\/p>\n<p>Semrush, founded in 2008, had \u201capproximately <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/investors.semrush.com\/news\/news-details\/2025\/Semrush-Announces-First-Quarter-2025-Financial-Results\/\" target=\"_blank\" rel=\"noopener\">118,000 paying customers<\/a> as of March 31,\u201d and \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/investors.semrush.com\/news\/news-details\/2025\/Semrush-Announces-Fourth-Quarter-and-Full-Year-2024-Financial-Results\/default.aspx\">full year revenue of $376.8 million<\/a>\u201d in 2024. (Adobe reported <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adobe.com\/cc-shared\/assets\/investor-relations\/pdfs\/11214202\/a56sthg53egr.pdf\" target=\"_blank\" rel=\"noopener\">$21.51 billion<\/a> in fiscal year 2024.)<\/p>\n<p><strong>What Semrush is saying.<\/strong> Semrush CEO Bill Wagner <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7396901209577635844\/\">shared this on LinkedIn<\/a>: <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We have some big <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> at Semrush today: we\u2019re joining forces with Adobe.<\/p>\n<p>I am proud to announce our agreement to be acquired by Adobe for $1.9 billion. This is the right move at the right time for both of our respective companies and teams.<\/p>\n<p>The strategic fit couldn\u2019t be more perfect. We\u2019re combining Adobe\u2019s leading customer experience orchestration through its AI-agentic content supply chain and other solutions, with Semrush\u2019s high quality digital brand visibility offerings. The result will be a new option for an end-to-end customer experience platform that serves as the new standard for the marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> industry.<\/p>\n<p>Today\u2019s announcement is a true testament to the incredible work of the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/semrush\/\">Semrush<\/a> team that started well before my tenure. I am deeply grateful for their execution, passion, and hustle over the years \u2013 which I know will carry forward as we enter this new chapter.<\/p>\n<p>We\u2019re excited to accelerate our shared vision with Adobe. More to come!<\/p>\n<\/blockquote>\n<p>Andrew Warden, Semrush\u2019s chief marketing officer, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7396900908745285632\/\" target=\"_blank\" rel=\"noopener\">shared this on LinkedIn<\/a>:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Big news: Semrush has agreed to be acquired by Adobe.<\/p>\n<p>It\u2019s a winning combination:<br \/>Adobe brings leading customer experience orchestration in the agentic AI era with its content supply chain and other solutions.<\/p>\n<p>Semrush is a strong player for search and brand visibility, first with SEO and now with GEO.<\/p>\n<p>Together, marketers can look forward to a new option for a unified brand visibility platform.<\/p>\n<p>This transaction is huge for our customers and their growth, and a testament to the hard work of our team. I\u2019m proud of what we\u2019ve built and look forward to this next chapter of growth with Adobe.<\/p>\n<\/blockquote>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/news.adobe.com\/news\/2025\/11\/adobe-to-acquire-semrush\">The Adobe press release<\/a>:<\/strong> <\/p>\n<p>SAN JOSE, Calif. &amp; BOSTON\u2013(<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/\" target=\"_blank\" rel=\"noopener\">BUSINESS WIRE<\/a>)\u2013Today, Adobe (Nasdaq:ADBE) and Semrush Holdings, Inc. (NYSE:SEMR) announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful partner for marketers looking to manage brand visibility and audience reach through its data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions.<\/p>\n<p>Adobe is leading customer experience orchestration in the agentic AI era with comprehensive solutions spanning content supply chain, customer engagement and brand visibility. Adobe enables 99% of the Fortune 100, including The Coca-Cola Company, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Motors and IBM, to use AI to transform the way they work.<\/p>\n<p>Brand visibility is top of mind for Chief Marketing Officers as consumers increasingly turn to LLMs, such as ChatGPT and Google\u2019s Gemini, for information, recommendations and purchase decisions. As generative AI platforms become a new interface between customers and brands, organizations that invest in GEO alongside their SEO capabilities are poised to keep their brands represented, discovered and trusted across owned and earned channels.<\/p>\n<p>Bringing its GEO capabilities and more than ten years of SEO expertise, Semrush helps brands enhance their brand visibility and expand audience reach. Semrush\u2019s solutions address a growing, essential need for marketers: remaining discoverable in AI search. As marketers increasingly turn to their SEO teams and partners to drive their generative AI marketing strategies, Semrush provides powerful solutions to deliver brand visibility and relevance. In its most recent quarter, Semrush drove 33% year-over-year Annual Recurring Revenue growth in its enterprise customer segment, earning the trust of industry leaders like Amazon, JPMorganChase and TikTok.<\/p>\n<p>With products like AEM, Adobe Analytics and the newly introduced Adobe Brand Concierge, Adobe is solving major pain points for brands embracing agentic AI. Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.<\/p>\n<p>\u201cBrand visibility is being reshaped by generative AI, and brands that don\u2019t embrace this new opportunity risk losing relevance and revenue,\u201d said Anil Chakravarthy, president of Adobe\u2019s Digital Experience Business. \u201cWith Semrush, we\u2019re unlocking GEO for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement and conversions across the ecosystem.\u201d<\/p>\n<p>\u201cAdobe is an industry leader in helping marketers create personalized customer experiences at scale. With the advent of LLMs and AI-driven search, brands need to understand where and how their customers are engaging in these new channels,\u201d said Bill Wagner, chief executive officer of Semrush. \u201cThis combination provides marketers more insights and capabilities to increase their discoverability across today\u2019s evolving digital landscape.\u201d<\/p>\n<p>Generative AI platforms are already driving shifts in consumer behavior. New data from\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fblog%2Fadi-october-2025-holiday-shopping-actuals&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=Adobe+Analytics&amp;index=1&amp;md5=5fc9df8f92f0b3aafbc10df7eb844d1a\" target=\"_blank\">Adobe Analytics<\/a>\u00a0showed that traffic from generative AI sources to U.S. retail sites increased by 1,200% year-over-year in October.<\/p>\n<p><strong>Transaction Details<\/strong><\/p>\n<p>The transaction has been approved by the Board of Directors of both Adobe and Semrush. The transaction is expected to close in the first half of 2026, subject to the receipt of required regulatory approvals and the satisfaction of other customary closing conditions, including the approval of Semrush\u2019s stockholders. Adobe has received commitments to vote in favor of the transaction from Semrush\u2019s founders and other stockholders representing over 75% of the voting power of Semrush.<\/p>\n<p><strong>Advisors<\/strong><\/p>\n<p>Wachtell, Lipton, Rosen &amp; Katz is serving as legal advisor to Adobe in connection with the transaction. Centerview Partners LLC is serving as exclusive financial advisor to Semrush, and Davis Polk &amp; Wardwell is serving as legal advisor to Semrush, in connection with the transaction.<\/p>\n<p><strong>Forward-Looking Statements Disclosure<\/strong><\/p>\n<p>This press release contains \u201cforward-looking statements\u201d within the meaning of applicable securities law, including those related to the expected timing, completion and effects of the proposed transaction, product plans, future growth, market opportunities, strategic initiatives, and industry positioning. Forward-looking statements relate to future events and future performance and reflect Adobe\u2019s expectations regarding the ability to enhance its Digital Experience business through the addition of Semrush\u2019s SEO and GEO solutions and other anticipated benefits of the proposed transaction. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: Adobe\u2019s ability to enhance its Digital Experience solutions with the addition of Semrush technology; Adobe\u2019s ability to realize cost savings, synergies and other potential benefits of the proposed transaction within the expected time frames or at all; costs or difficulties related to integration matters, including but not limited to customer and employee retention; the effectiveness of Semrush technology; the risk that disruptions from the proposed transaction will harm Adobe\u2019s or Semrush\u2019s business, including current plans and operations, and risks related to diverting management\u2019s attention from Adobe\u2019s and Semrush\u2019s ongoing business operations and relationships; potential adverse business uncertainty resulting from the announcement, pendency or completion of the proposed transaction, including restrictions during the pendency of the proposed transaction that may impact Adobe\u2019s and Semrush\u2019s ability to pursue certain business opportunities or strategic transactions; the ability of Adobe and Semrush to close the proposed transaction; the possibility that the closing of the transaction may be delayed; any statements or assumptions underlying any of the foregoing; and those factors discussed in the section titled \u201cRisk Factors\u201d in Adobe\u2019s or Semrush\u2019s most recently filed Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe\u2019s and Semrush\u2019s filings with the U.S. Securities and Exchange Commission (\u201cSEC\u201d) should be carefully reviewed. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. Neither Adobe nor Semrush undertakes any obligation, and does not intend, to update the forward-looking statements, except as required by law.<\/p>\n<p><strong>Additional Information and Where to Find It<\/strong><\/p>\n<p>In connection with the transaction, Semrush will file with the SEC a proxy statement on Schedule 14A. The definitive proxy statement will be sent to the stockholders of Semrush seeking their approval of the Transaction and other related matters.<\/p>\n<p>INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT ON SCHEDULE 14A WHEN IT BECOMES AVAILABLE, AS WELL AS ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE TRANSACTION OR INCORPORATED BY REFERENCE INTO THE PROXY STATEMENT, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION REGARDING SEMRUSH, THE TRANSACTION AND RELATED MATTERS.<\/p>\n<p>Investors and security holders may obtain free copies of these documents, including the proxy statement, and other documents filed with the SEC by Semrush through the website maintained by the SEC at\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sec.gov&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.sec.gov&amp;index=2&amp;md5=baa3f9fc6ebb9c4cf5affba5fc0015d8\" target=\"_blank\">https:\/\/www.sec.gov<\/a>. Copies of documents filed with the SEC by Semrush will be made available free of charge by accessing Semrush\u2019s website at\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.semrush.com%2Ffinancials%2Fsec-filings%2Fdefault.aspx&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=https%3A%2F%2Finvestors.semrush.com%2Ffinancials%2Fsec-filings%2Fdefault.aspx&amp;index=3&amp;md5=a86a5604fe77e350689f239db9e02308\" target=\"_blank\">https:\/\/investors.semrush.com\/financials\/sec-filings\/default.aspx<\/a>\u00a0or by contacting Semrush via email by sending a message to\u00a0<span class=\"__cf_email__\" data-cfemail=\"c6afb486b5a3abb4b3b5aee8a5a9ab\">[email\u00a0protected]<\/span>.<\/p>\n<p><strong>Participants in the Solicitation<\/strong><\/p>\n<p>Semrush and its directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of Semrush in connection with the transaction under the rules of the SEC. Information about the interests of the directors and executive officers of Semrush and other persons who may be deemed to be participants in the solicitation of stockholders of Semrush in connection with the transaction and a description of their direct and indirect interests, by security holdings or otherwise, will be included in the proxy statement related to the transaction, which will be filed with the SEC. Information about the directors and executive officers of Semrush, their ownership of Semrush common stock, and Semrush\u2019s transactions with related persons is set forth in the sections entitled \u201cDirectors, Executive Officers and Corporate Governance,\u201d \u201cSecurity Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters,\u201d and \u201cCertain Relationships and Related Transactions, and Director Independence\u201d included in Semrush\u2019s annual report on Form 10-K for the fiscal year ended December 31, 2024, which was filed with the SEC on March 3, 2025 (and which is available at\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sec.gov%2FArchives%2Fedgar%2Fdata%2F1831840%2F000162828025009448%2Fsemr-20241231.htm&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.sec.gov%2FArchives%2Fedgar%2Fdata%2F1831840%2F000162828025009448%2Fsemr-20241231.htm&amp;index=4&amp;md5=bb0e3d2ec6b8fb3b0b8ef52ae2e807e0\" target=\"_blank\">https:\/\/www.sec.gov\/Archives\/edgar\/data\/1831840\/000162828025009448\/semr-20241231.htm<\/a>), and in the sections entitled \u201cCorporate Governance,\u201d and \u201cSecurity Ownership of Certain Beneficial Owners and Management,\u201d included in Semrush\u2019s definitive proxy statement in connection with its 2025 Annual Meeting of Stockholders, as filed the SEC on April 17, 2025 (and which is available at\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sec.gov%2FArchives%2Fedgar%2Fdata%2F1831840%2F000162828025018235%2Fsemr-20250417.htm&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.sec.gov%2FArchives%2Fedgar%2Fdata%2F1831840%2F000162828025018235%2Fsemr-20250417.htm&amp;index=5&amp;md5=8b256997c49f5280c8fcd24b18e2f692\" target=\"_blank\">https:\/\/www.sec.gov\/Archives\/edgar\/data\/1831840\/000162828025018235\/semr-20250417.htm<\/a>). To the extent holdings of Semrush\u2019s securities by its directors or officers have changed since the amounts set forth in Semrush\u2019s definitive proxy statement in connection with the 2025 Annual Meeting of Stockholders, such changes have been reflected on Initial Statements of Beneficial Ownership on Form 3 or Statements of Change in Ownership on Form 4. Additional information regarding the interests of such participants in the solicitation of proxies in respect of the transaction will be included in the proxy statement and other relevant materials to be filed with the SEC when they become available. These documents can be obtained free of charge from the SEC\u2019s website at\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sec.gov&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.sec.gov&amp;index=6&amp;md5=7b86b4bf1c31e665ea14c408f5603f50\" target=\"_blank\">https:\/\/www.sec.gov<\/a>.<\/p>\n<p><strong>About Adobe<\/strong><\/p>\n<p>Adobe is changing the world through digital experiences. For more information, visit\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2F&amp;esheet=54360618&amp;newsitemid=20251119633979&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=7&amp;md5=45c67d955e94266b2c5107edcb536975\" target=\"_blank\">www.adobe.com<\/a>.<\/p>\n<p><strong>About Semrush<\/strong><\/p>\n<p>Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage and measure campaigns across various marketing channels. Semrush is headquartered in Boston.<\/p>\n<p><strong>Here is some media coverage of the deal:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/business\/deals\/adobe-nears-1-9-billion-deal-for-software-provider-semrush-b239845f?gaa_at=eafs&amp;gaa_n=AWEtsqfxV8ei47_fLYyvYQqgTskGtyaOPANwAgQUuuhOu-aLgWMRnpI2N-6yGVRmcZ8%3D&amp;gaa_ts=691dd3e2&amp;gaa_sig=y3Jpj_zi9sFo34dKUx2lI7x8uhwA3kyl8DIM-GgAJB6rc9rLDKWYq9rRt8InVtmoTzO4lsgtGW57hwK0JRQHNA%3D%3D\">Adobe Strikes $1.9 Billion Deal for Software Provider Semrush<\/a> \u2013 WSJ<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/adobe-nears-19-billion-deal-software-provider-semrush-wsj-reports-2025-11-19\/\" target=\"_blank\" rel=\"noopener\">Adobe bolsters AI marketing tools with $1.9 billion Semrush buy<\/a> \u2013 Reuters<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-11-19\/adobe-nearing-1-9-billion-deal-to-buy-semrush-wsj-reports?embedded-checkout=true\" target=\"_blank\" rel=\"noopener\">Adobe to Buy Marketing Platform Semrush in $1.9 Billion Deal<\/a> \u2013 Bloomberg<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/news\/823887\/adobe-semrush-acquisition-digital-marketing\">Adobe to acquire digital marketing platform Semrush for $1.9 billion<\/a> \u2013 The Verge<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/11\/19\/adobe-to-buy-semrush-for-1-9-billion\/\" target=\"_blank\" rel=\"noopener\">Adobe to buy Semrush for $1.9 billion<\/a> \u2013 TechCrunch<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/11\/19\/adobe-ai-semrush-stock-deal.html\" target=\"_blank\" rel=\"noopener\">Adobe to buy Semrush for $1.9 billion, sending marketing platform\u2019s shares up 70%<\/a> \u2013 CNBC<\/li>\n<\/ul>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/adobe-semrush-464905\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026. Leading SEO platform Semrush \u2013 the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024 \u2013 is being acquired by software company Adobe. Adobe announced the acquisition today. The all-cash&#8230;<\/p>\n","protected":false},"author":1,"featured_media":700129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-adobe.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-700128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/700128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=700128"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/700128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/700129"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=700128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=700128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=700128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}