{"id":70094,"date":"2020-09-17T18:51:28","date_gmt":"2020-09-17T15:51:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/pepsico-launching-drink-to-help-stressed-out-people-sleep\/"},"modified":"2020-09-17T18:51:28","modified_gmt":"2020-09-17T15:51:28","slug":"pepsico-launching-drink-to-help-stressed-out-people-sleep","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/pepsico-launching-drink-to-help-stressed-out-people-sleep\/","title":{"rendered":"#PepsiCo launching drink to help stressed-out people sleep"},"content":{"rendered":"

“#PepsiCo launching drink to help stressed-out people sleep<\/strong>”<\/p>\n

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If you want to watch Movies<\/a> or TV series visit the Dizi.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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\n The company whose drinks perk people up is now putting us to bed.<\/p>\n

Doctors report that the coronavirus pandemic is causing insomnia levels to spike nationwide. Now, PepsiCo is debuting a new drink to help people sleep during these stressful times \u2014 Driftwell \u201cenhanced\u201d water.<\/p>\n

\u201cWe started this project before COVID, but especially now with all the stress, we\u2019re juggling a lot of things and need sleep,\u201d Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America, told Fast Company.<\/a><\/p>\n

To help customers \u201csip into relaxation,\u201d the zero-calorie noncarbonated water contains 200 milligrams of L-theanine, an ingredient that\u2019s been found to improve sleep quality and mitigate stress.<\/p>\n

\u201cFrom a scientific and regulatory perspective, we feel really good about making that claim around L-theanine,\u201d Silver told CNBC News<\/a>. \u201cSpecifically, we have safety in clinical data to prove that it works.\u201d<\/p>\n

Not only that, but each 7.5-ounce mini can contains 10% of the recommended daily intake of magnesium and blackberry-lavender flavoring to make it go down easy, the company said.<\/p>\n

Spawned during a company-wide competition just last year, cans of Driftwell will hit e-commerce sites nationwide in December and brick-and-mortar outlets by 2021, shattering PepsiCo\u2019s record for fastest product launch, according to Silver. She added that the premiere coincides with \u201ca time when there\u2019s more consumer interest than there previously was\u201d given the tumultuous times.<\/p>\n

PepsiCo also likely hopes to cash in on the functional water craze, which accounted for a $2.97 billion market last year in the U.S., with sales slated to skyrocket by nearly 5% this year, according to research data from Euromonitor International.<\/a><\/p>\n

In fact, more companies are turning to \u201cfunctional foods\u201d whose purpose goes beyond merely tasting good. Notable examples of these foods with benefits include gut-boosting Activia yogurt to calming CBD gummies, Fast Company reported<\/a>.<\/p>\n

\u201cYou can have function in the foods and beverages you\u2019re consuming,\u201d said Darren Seifer, food and beverage analyst with the research firm NPD Group. \u201cIt\u2019s not just about thirst. It\u2019s not just about sustenance. It\u2019s about helping you feel good.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#PepsiCo launching drink to help stressed-out people sleep” If you want to watch Movies or TV series visit the Dizi.BuradaBiliyorum.Com The company whose drinks perk people up is now putting us to bed. Doctors report that the coronavirus pandemic is causing insomnia levels to spike nationwide. Now, PepsiCo is debuting a new drink to help…<\/p>\n","protected":false},"author":1,"featured_media":70095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/09\/drift.jpeg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[56207,70716,71138,71139,71140,34115],"class_list":["post-70094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sleep","tag-9-17-20","tag-pepsico","tag-sleep-disorders","tag-sleeping","tag-water"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/70094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=70094"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/70094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/70095"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=70094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=70094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=70094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}