{"id":700999,"date":"2025-11-28T04:20:16","date_gmt":"2025-11-28T01:20:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-custom-segments-for-restricted-display-campaigns\/"},"modified":"2025-11-28T04:20:16","modified_gmt":"2025-11-28T01:20:16","slug":"google-expands-custom-segments-for-restricted-display-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-custom-segments-for-restricted-display-campaigns\/","title":{"rendered":"Google expands custom segments for restricted Display Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41418f91b0e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41418f91b0e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-custom-segments-for-restricted-display-campaigns\/#Googles_vague_update_on_expanding_Custom_Segments_under_its_Personalized_Ads_policy_is_raising_more_questions_than_answers_for_advertisers\" >Google\u2019s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_vague_update_on_expanding_Custom_Segments_under_its_Personalized_Ads_policy_is_raising_more_questions_than_answers_for_advertisers\"><\/span>Google\u2019s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns \u2014 a shift that could unlock new targeting options for advertisers previously restricted under the policy.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a><\/strong>. Advertisers received a brief, mandatory service email from Google announcing the change but offering no details beyond the policy update. The key clarification: this update <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies specifically to campaigns limited by the Personalized Ads policy, not to all Display campaigns.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"623\" height=\"479\" http: alt=\"1764159202154\" class=\"wp-image-465255\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/1764159202154.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"623\" height=\"479\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/1764159202154.jpeg\" alt=\"1764159202154\" class=\"wp-image-465255\"><\/figure>\n<\/div>\n<p><strong>The confusion:<\/strong> Google Ads Coach Jyll Saskin Gales noted that Custom Segments have already been available for most Display campaigns by default, meaning the update is about expanding access to those previously blocked.<\/p>\n<p>PPC Freelancer Sofia Akritidou also highlighted the confusion of this letter by asking several key questions:<\/p>\n<ul class=\"wp-block-list\">\n<li>Could this allow Custom Segments for health-related advertisers who\u2019ve historically been blocked from audience targeting?<\/li>\n<li>If so, would users feel uncomfortable seeing display ads tailored to sensitive conditions?<\/li>\n<li>Does \u201cDisplay campaigns\u201d include all GDN formats \u2014 and could this open Custom Segments for Demand Gen as well?<\/li>\n<li>And why isn\u2019t Google clarifying what actually changes on Dec. 12?<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Google\u2019s update potentially expands the use of Custom Segments in Display campaigns, which could allow for more precise targeting under the Personalized Ads policy. This may enable marketers to reach niche audiences, including sensitive categories like health-related services, but it also raises questions about user privacy and campaign suitability. <\/p>\n<p>Clarity on whether this applies to Demand Gen campaigns as well will be crucial for planning strategy ahead of December 12.<\/p>\n<p><strong>What it could mean for advertisers:<\/strong> This could mean:<\/p>\n<ul class=\"wp-block-list\">\n<li>More targeting options for Display campaigns previously stuck with reduced audience tools, and<\/li>\n<li>The ability to build intent- or interest-based segments even when stricter policy conditions apply<\/li>\n<\/ul>\n<p><strong>First seen.<\/strong> This update was first spotted by Head of Paid Chris Ridley when he shared the email he got from Google on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7399224860662726656\/\">LinkedIn<\/a><\/p>\n<p><strong>The bottom line<\/strong>. If you\u2019re running Display campaigns limited by the Personalized Ads policy, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/16758212?hl=en\">this update<\/a> boosts your targeting toolkit \u2014 but for everyone else, nothing changes.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-custom-segments-for-restricted-display-campaigns-465254\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers. Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns \u2014 a shift that could unlock new targeting options for advertisers previously restricted under the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":701000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Local-Services-Ads-vs.-Search-Ads-Which-drives-better-local-leads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-700999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/700999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=700999"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/700999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/701000"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=700999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=700999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=700999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}