{"id":701635,"date":"2025-12-02T04:55:19","date_gmt":"2025-12-02T01:55:19","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-unveils-partner-match-for-youtube-targeting-2\/"},"modified":"2025-12-02T04:55:19","modified_gmt":"2025-12-02T01:55:19","slug":"google-unveils-partner-match-for-youtube-targeting-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-unveils-partner-match-for-youtube-targeting-2\/","title":{"rendered":"Google unveils \u201cPartner Match\u201d for YouTube targeting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a407ab12c5b9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a407ab12c5b9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-unveils-partner-match-for-youtube-targeting-2\/#Googles_new_Partner_Match_tool_will_let_advertisers_target_YouTube_audiences_built_from_third-party_hashed_data_once_it_launches\" >Google\u2019s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_Partner_Match_tool_will_let_advertisers_target_YouTube_audiences_built_from_third-party_hashed_data_once_it_launches\"><\/span>Google\u2019s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data to create custom audiences for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> campaigns, according to newly published help documentation.<\/p>\n<p><strong>How it works<\/strong>. Partner Match enables <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roved third-party partners to upload hashed user data\u2014such as email, name, or ZIP code\u2014which Google will match to signed-in YouTube accounts. Advertisers can then target these matched segments across:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Video Reach campaigns<\/strong><\/li>\n<li><strong>Video Views campaigns<\/strong><\/li>\n<li><strong>Demand Gen campaigns (YouTube channel only)<\/strong><\/li>\n<\/ul>\n<p>It will not support ad sequences or YouTube Select guaranteed deals.<\/p>\n<p><strong>Where it\u2019s available<\/strong>. Partner Match will roll out globally except in the UK, Switzerland, and the EEA. However, advertisers in those restricted markets can still use the tool to target users in eligible regions.<\/p>\n<p><strong>What advertisers must do<\/strong>. To activate Partner Match, advertisers need to:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Authorize the data partner<\/strong><\/li>\n<li><strong>Accept the Partner Match terms<\/strong><\/li>\n<li><strong>Apply the generated audience lists<\/strong> during campaign setup<\/li>\n<\/ol>\n<p><strong>Why we care.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16741968\">Partner Match<\/a> could give YouTube advertisers new precision targeting capabilities at a time when audience signals are getting weaker and performance marketers are hungry for reliable intent data. It gives brands more precise reach, better alignment between partners\u2019 first-party signals and YouTube delivery, and a new lever for improving performance in Video Reach, Video Views, and Demand Gen campaigns.<\/p>\n<p>And because it\u2019s globally available (with a few regional exceptions), Partner Match could become one of the most scalable new audience-targeting tools YouTube has introduced in years.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-unveils-partner-match-for-youtube-targeting-465535\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches. Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data to create custom audiences for YouTube campaigns, according to newly published help documentation. How it works&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":701636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/The-Fujiwhara-effect-on-YouTube-AI-Shorts-and-the-rise-of-duplicate-content.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-701635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/701635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=701635"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/701635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/701636"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=701635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=701635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=701635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}