{"id":701812,"date":"2025-12-03T04:25:11","date_gmt":"2025-12-03T01:25:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/black-friday-2025-more-expensive-still-engaging-2\/"},"modified":"2025-12-03T04:25:11","modified_gmt":"2025-12-03T01:25:11","slug":"black-friday-2025-more-expensive-still-engaging-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/black-friday-2025-more-expensive-still-engaging-2\/","title":{"rendered":"Black Friday 2025: More expensive, still engaging"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2578401989d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2578401989d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/black-friday-2025-more-expensive-still-engaging-2\/#Black_Friday_2025_shows_rising_ad_costs_but_strong_engagement_making_post-click_optimization_more_crucial_than_ever_for_advertisers\" >Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Black_Friday_2025_shows_rising_ad_costs_but_strong_engagement_making_post-click_optimization_more_crucial_than_ever_for_advertisers\"><\/span>Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong.<\/p>\n<p><strong>The data (so far):<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Source: Optmyzr-connected Google Ads accounts (5,000+ ecommerce, 16,000 lead gen advertisers active both years).<\/li>\n<li>Conversion value and ROAS are still coming in \u2014 we\u2019ll update when the full picture is ready.<\/li>\n<\/ul>\n<p><strong>Two big takeaways:<\/strong><\/p>\n<p><strong>Visibility got pricier.<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Spend up ~17% across ecommerce and lead gen.<\/li>\n<li>Impressions fell year over year.<\/li>\n<li>Translation: advertisers paid more to reach roughly the same audience.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"528\" http: alt=\"Screenshot 2025 12 02 At 20.24.26\" class=\"wp-image-465577\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.26.png 534w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.26-95x95.png 95w\" data-lazy-sizes=\"(max-width: 534px) 100vw, 534px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.26.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"528\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.26.png\" alt=\"Screenshot 2025 12 02 At 20.24.26\" class=\"wp-image-465577\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.26.png 534w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.26-95x95.png 95w\" sizes=\"(max-width: 534px) 100vw, 534px\"><\/figure>\n<\/div>\n<p><strong>Engagement held steady.<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Clicks and CTR up across the board.<\/li>\n<li>Lead gen saw slightly lower CPCs and a noticeable lift in clicks.<\/li>\n<li>Attention is still there \u2014 people are clicking.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"536\" http: alt=\"Screenshot 2025 12 02 At 20.24.36\" class=\"wp-image-465576\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.36.png\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"536\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-02-at-20.24.36.png\" alt=\"Screenshot 2025 12 02 At 20.24.36\" class=\"wp-image-465576\"><\/figure>\n<\/div>\n<p><strong>What this could mean for Q4 and Q1 2026:<\/strong><\/p>\n<p><strong>Costs likely stay high.<\/strong> Black Friday is already competitive; if reach got more expensive here, the trend probably continues through early 2026.<\/p>\n<p><strong>Clicks aren\u2019t the bottleneck.<\/strong> The bigger question is what h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens after the click \u2014 returns, conversions, and overall efficiency matter more than raw traffic.<\/p>\n<p><strong>Post-click experience matters.<\/strong> Landing pages, offers, checkout flows, and lead follow-ups will determine success when clicks don\u2019t im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely convert.<\/p>\n<p><strong>Why we care. <\/strong>Black Friday 2025 shows a clear trend: reaching audiences is getting more expensive, even as engagement remains strong. This means that while clicks are easier to get, converting them into revenue or leads will require smarter post-click strategies \u2014 optimizing landing pages, offers, and follow-ups is now more critical than ever. Ignoring these shifts could lead to higher spend with lower returns.<\/p>\n<p><strong>Bottom line<\/strong>. Advertisers paid more to stay visible during Black Friday 2025, but attention remained strong. The challenge for the rest of Q4 and Q1 isn\u2019t getting traffic \u2014 it\u2019s turning that traffic into results efficiently.<\/p>\n<p><strong>Dig Deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/optmyzr_bfcm-yoy-ppc-trends-activity-7400579304520286208-qNty\/?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAAB0N7MBstWf5SblEci2G1F3WzMSeIW1b7s\">Black Friday year on year PPC performance snapshot<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/black-friday-2025-more-expensive-still-engaging-465575\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers. Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong. The data (so far): Source: Optmyzr-connected Google Ads accounts (5,000+ ecommerce, 16,000 lead gen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":701813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2015\/10\/black-friday-sale-generic-ss-1920.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-701812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/701812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=701812"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/701812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/701813"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=701812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=701812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=701812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}