{"id":701960,"date":"2025-12-03T22:35:10","date_gmt":"2025-12-03T19:35:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/"},"modified":"2025-12-03T22:35:10","modified_gmt":"2025-12-03T19:35:10","slug":"google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/","title":{"rendered":"Google AI Mode sends traffic on 69% of transactional queries: New data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3cd16e032bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3cd16e032bd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/#New_UX_testing_shows_AI_Mode_doesnt_kill_high-value_clicks_Users_still_visit_websites_when_choosing_doctors_dentists_and_other_services\" >New UX testing shows AI Mode doesn\u2019t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/#1_69_of_AI_Mode_users_visited_a_website\" >1. 69% of AI Mode users visited a website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/#2_Being_ranked_1_is_no_longer_%E2%80%98winner-takes-all\" >2. Being ranked #1 is no longer \u2018winner-takes-all\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/#3_16_of_users_relied_on_above-the-fold_content_to_decide\" >3. 16% of users relied on above-the-fold content to decide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/#4_Photos_dont_matter_much_but_reviews_are_everything\" >4. Photos don\u2019t matter much (but reviews are everything)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-mode-sends-traffic-on-69-of-transactional-queries-new-data\/#The_verdict_AI_Mode_wont_take_all_of_your_traffic\" >The verdict: AI Mode won\u2019t take all of your traffic<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_UX_testing_shows_AI_Mode_doesnt_kill_high-value_clicks_Users_still_visit_websites_when_choosing_doctors_dentists_and_other_services\"><\/span>New UX testing shows AI Mode doesn\u2019t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The narrative in SEO right now is simple: Google\u2019s AI Mode doesn\u2019t send traffic. If it becomes the default Google Search experience, your website will starve for clicks.<\/p>\n<p>There\u2019s one problem, though: the studies claiming \u201cAI doesn\u2019t send traffic\u201d focus almost entirely on informational queries.<\/p>\n<p>Yes, if someone wants to know what a basal cell carcinoma looks like, AI will kill that click.<\/p>\n<p>But what h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens when someone wants to find a dermatologist to check that mole?<\/p>\n<p>No one has shared a study like that yet. So we decided to fix that.<\/p>\n<p>We ran the first UX study focused specifically on <strong>transactional intent<\/strong> in AI mode. We watched 52 participants across the U.S. and Canada spend nearly 22 hours searching for high-involvement services.<\/p>\n<p>This is what we learned.<\/p>\n<h2 id=\"69-of-ai-mode-users-visited-a-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_69_of_AI_Mode_users_visited_a_website\"><\/span>1. 69% of AI Mode users visited a website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When users were tasked with transactional searches (finding a dentist, botox provider, or dermatologist), <strong>69% of AI mode sessions resulted in a click to a website.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1145\" height=\"1219\" http: alt=\"Visits To Website Vs Stayed In Ai Mode\" class=\"wp-image-465609\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/visits-to-website-vs-stayed-in-ai-mode.jpg 1145w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/visits-to-website-vs-stayed-in-ai-mode-768x818.jpg 768w\" data-lazy-sizes=\"(max-width: 1145px) 100vw, 1145px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/visits-to-website-vs-stayed-in-ai-mode.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1145\" height=\"1219\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/visits-to-website-vs-stayed-in-ai-mode.jpg\" alt=\"Visits To Website Vs Stayed In Ai Mode\" class=\"wp-image-465609\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/visits-to-website-vs-stayed-in-ai-mode.jpg 1145w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/visits-to-website-vs-stayed-in-ai-mode-768x818.jpg 768w\" sizes=\"(max-width: 1145px) 100vw, 1145px\"><\/figure>\n<p>In our study, <strong>only 27% of users felt \u201cready to make a decision\u201d based solely on the AI summary <\/strong>(the remaining 4% ended up visiting traditional Google Search and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> profiles to make a decision).<\/p>\n<p>Users use AI Mode to create a consideration set, not to be told what they should do.<\/p>\n<h2 id=\"being-ranked-1-is-no-longer-winnertakesall\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Being_ranked_1_is_no_longer_%E2%80%98winner-takes-all\"><\/span>2. Being ranked #1 is no longer \u2018winner-takes-all\u2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For 30 years, SEO has been a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> where the No. 1 spot claimed most of the rewards.<\/p>\n<p>AI Mode changes the rules of engagement; in our study, <strong>89% of participants clicked on more than one business.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"1219\" http: alt=\"Number Of Businesses Checked In Ai Mode\" class=\"wp-image-465610\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/number-of-businesses-checked-in-ai-mode.jpg 1145w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/number-of-businesses-checked-in-ai-mode-768x818.jpg 768w\" data-lazy-sizes=\"(max-width: 1145px) 100vw, 1145px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/number-of-businesses-checked-in-ai-mode.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"1219\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/number-of-businesses-checked-in-ai-mode.jpg\" alt=\"Number Of Businesses Checked In Ai Mode\" class=\"wp-image-465610\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/number-of-businesses-checked-in-ai-mode.jpg 1145w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/number-of-businesses-checked-in-ai-mode-768x818.jpg 768w\" sizes=\"auto, (max-width: 1145px) 100vw, 1145px\"><\/figure>\n<p>Users are not looking for a single recommendation; they are using AI to create a <strong>consideration set<\/strong>. On average, our participants checked <strong>3.7 results<\/strong> per session, with 1 in 10 users checking only one business.<\/p>\n<p>This is a massive paradigm shift.\u00a0<\/p>\n<p>You no longer need to bleed resources chasing a single top spot. You need to fight to be in the \u201cconsideration set\u201d \u2013 the top three to five results. If you\u2019re in that set, you have a fighting chance.<\/p>\n<p>Users will still click you, but they\u2019ll likely also click your competitors.<\/p>\n<h2 id=\"16-of-users-relied-on-abovethefold-content-to-decide\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_16_of_users_relied_on_above-the-fold_content_to_decide\"><\/span>3. 16% of users relied on above-the-fold content to decide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have been trained to assume that users don\u2019t scroll.<\/p>\n<p>This is not the case with AI Mode users. <strong>84% of our participants scrolled down to view the consideration set.<\/strong><\/p>\n<p>Because users treat AI results as a curated list rather than a single answer, they\u2019re willing to explore. They dig through the list to find the best fit, <strong>not just the first one<\/strong>.<\/p>\n<h2 id=\"photos-dont-matter-much-but-reviews-are-everything\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Photos_dont_matter_much_but_reviews_are_everything\"><\/span>4. Photos don\u2019t matter much (but reviews are everything)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Only 21% of users viewed photos attached to the Google Business Profile.<\/strong> Even for the Botox task, that number only rose to 24%.<\/p>\n<p>So, what actually drives the click? Social proof.<\/p>\n<p>74% of users read reviews on the Google Business Profile before making a decision.<\/p>\n<p>In the AI interface, text carries more weight than images. Your flashy gallery is nice, but your reputation is what earns the click.<\/p>\n<h2 id=\"the-verdict-ai-mode-wont-take-all-of-your-traffic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_verdict_AI_Mode_wont_take_all_of_your_traffic\"><\/span>The verdict: AI Mode won\u2019t take <strong><em>all<\/em> of your traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most importantly, AI Mode won\u2019t take the most valuable traffic you have: <strong>traffic consisting of people who want to pay you.<\/strong><\/p>\n<p>AI Mode will require a reframing of the goals of SEO:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Old goal:<\/strong> Rank #1 or die.<\/li>\n<li><strong>New goal:<\/strong> Appear in the top 5 (the consideration set) and win the click with superior social proof (reviews).<\/li>\n<\/ul>\n<p>If your business relies on \u201chow-to\u201d traffic, yes, you should be worried. <\/p>\n<p>However, if you\u2019re a local business or service provider that benefits from local SEO, don\u2019t panic.<\/p>\n<p>The study: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sagapixel.com\/seo\/ai-mode-transactional-searches\/\" target=\"_blank\" rel=\"noopener\">69% of Transactional Searches in AI Mode Drive Traffic<\/a><\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-mode-traffic-transactional-queries-data-465604\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New UX testing shows AI Mode doesn\u2019t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services. The narrative in SEO right now is simple: Google\u2019s AI Mode doesn\u2019t send traffic. If it becomes the default Google Search experience, your website will starve for clicks. There\u2019s one problem, though: the studies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":701961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/ai-generated-answer.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-701960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/701960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=701960"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/701960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/701961"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=701960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=701960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=701960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}