{"id":702168,"date":"2025-12-05T04:55:10","date_gmt":"2025-12-05T01:55:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-ad-tech-fixes-face-eu-market-test\/"},"modified":"2025-12-05T04:55:10","modified_gmt":"2025-12-05T01:55:10","slug":"googles-ad-tech-fixes-face-eu-market-test","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-ad-tech-fixes-face-eu-market-test\/","title":{"rendered":"Google\u2019s ad tech fixes face EU market test"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c5a71abadf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c5a71abadf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-ad-tech-fixes-face-eu-market-test\/#Googles_proposed_fixes_now_face_an_EU_%E2%80%9Cmarket_test%E2%80%9D_to_see_if_they_genuinely_restore_competition_in_ad_tech\" >Google\u2019s proposed fixes now face an EU \u201cmarket test\u201d to see if they genuinely restore competition in ad tech.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_proposed_fixes_now_face_an_EU_%E2%80%9Cmarket_test%E2%80%9D_to_see_if_they_genuinely_restore_competition_in_ad_tech\"><\/span>Google\u2019s proposed fixes now face an EU \u201cmarket test\u201d to see if they genuinely restore competition in ad tech.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The European Commission is asking industry players to weigh in on Google\u2019s proposal to resolve sweeping antitrust charges tied to its advertising <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> business \u2014 a case that has already triggered nearly \u20ac3 billion ($3.5B) in fines.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. The Commission is circulating a non-confidential version of Google\u2019s proposal to roughly 200 industry stakeholders, including publishers, advertisers, and ad tech rivals.<\/p>\n<ul class=\"wp-block-list\">\n<li>Officials say the feedback will inform the final assessment of whether Google\u2019s commitments restore fair competition in the EU\u2019s digital ad market.<\/li>\n<\/ul>\n<p><strong>The backstory. <\/strong>Google was fined \u20ac2.95B and ordered to stop favoring its own ad tech services. In a blog post last month, Google offered to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Let publishers set different minimum bid prices inside Google Ad Manager.<\/li>\n<li>Increase interoperability between its tools and rival ad tech systems.<\/li>\n<li>Expand choice and flexibility for advertisers and publishers.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The move launches a \u201cmarket test\u201d that could determine whether Brussels accepts Google\u2019s offer and closes one of its most consequential tech-competition cases. If approved, the changes could lead to fairer auctions, potentially better ROI, and fewer built-in advantages for Google\u2019s own ad tech. Overall, the EU push signals a shift toward a more open, regulated ad market that could give advertisers greater control and choice.<\/p>\n<p><strong>Between the lines.<\/strong> If the market test goes smoothly, the EU could move toward closing its case \u2014 easing years of regulatory headwinds for Google\u2019s ad   business. But Thursday also underscored the Commission\u2019s broader push to rein in Big Tech, even as U.S. President Donald Trump\u2019s administration continues pressuring Brussels to ease up.<\/p>\n<p><strong>Meanwhile: Meta in the crosshairs.<\/strong> The EU also opened a fresh investigation into Meta\u2019s AI features inside <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>, probing whether they distort competition.<\/p>\n<ul class=\"wp-block-list\">\n<li>Penalties for antitrust violations can hit 10% of global revenue, though fines that high are rare.<\/li>\n<li>Meta must now propose remedies; WhatsApp said the concerns are \u201cbaseless.\u201d<\/li>\n<\/ul>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-ad-tech-fixes-face-eu-market-test-465673\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s proposed fixes now face an EU \u201cmarket test\u201d to see if they genuinely restore competition in ad tech. The European Commission is asking industry players to weigh in on Google\u2019s proposal to resolve sweeping antitrust charges tied to its advertising technology business \u2014 a case that has already triggered nearly \u20ac3 billion ($3.5B) in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":702169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2015\/09\/google-eu2-ss-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-702168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/702168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=702168"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/702168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/702169"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=702168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=702168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=702168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}