{"id":702699,"date":"2025-12-08T22:26:23","date_gmt":"2025-12-08T19:26:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-shopping-ads-now-show-merchant-location-labels\/"},"modified":"2025-12-08T22:26:23","modified_gmt":"2025-12-08T19:26:23","slug":"google-shopping-ads-now-show-merchant-location-labels","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-shopping-ads-now-show-merchant-location-labels\/","title":{"rendered":"Google Shopping Ads now show merchant location labels"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3da78472dd0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3da78472dd0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-shopping-ads-now-show-merchant-location-labels\/#Googles_new_merchant_location_labels_in_Shopping_ads_give_retailers_a_visibility_boost_by_highlighting_their_city_or_town_helping_drive_more_local_foot_traffic\" >Google\u2019s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_merchant_location_labels_in_Shopping_ads_give_retailers_a_visibility_boost_by_highlighting_their_city_or_town_helping_drive_more_local_foot_traffic\"><\/span>Google\u2019s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant\u2019s city or town directly above the product title \u2014 think \u201cLondon\u201d or \u201cTonbridge\u201d \u2014 giving shoppers a clearer sense of where the store is based.<\/p>\n<p><strong>Why we care. <\/strong>The new location labels make Shopping ads feel more local and trustworthy, helping nearby retailers stand out in crowded results. Clear city or town indicators can increase click-through rates and drive more in-store visits from shoppers who prefer buying close to home. <\/p>\n<p>It also gives merchants using local inventory feeds a competitive edge by highlighting proximity without needing new ad formats or extra setup.<\/p>\n<p><strong>How it works<\/strong>. The label <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears within Shopping ads that already use local inventory data. It joins existing formats like:<\/p>\n<ul class=\"wp-block-list\">\n<li>In-store<\/li>\n<li>Pickup later<\/li>\n<li>Curbside pickup<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Location Shopping Ads\" class=\"wp-image-465808\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/location-shopping-ads.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/location-shopping-ads-768x432.jpg 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/location-shopping-ads.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/location-shopping-ads.jpg\" alt=\"Location Shopping Ads\" class=\"wp-image-465808\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/location-shopping-ads.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/location-shopping-ads-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p>But unlike those, this label focuses purely on the store\u2019s location, not fulfillment options.<\/p>\n<p><strong>The catch<\/strong>. Google hasn\u2019t officially announced the feature. Details on rollout, eligibility, and technical requirements remain unknown.<\/p>\n<p><strong>Between the lines<\/strong>. Merchants using local inventory feeds may get a visibility boost if they operate in recognisable or high-trust locations. For users, it\u2019s another nudge to choose nearby retailers over marketplace or long-distance sellers.<\/p>\n<p><strong>First seen.<\/strong> This update was spotted by PPC <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Feed founder <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2025-12\/google-shopping-ads-now-show-merchant-location-labels\/\">Hana Kobzov\u00e1.<\/a><\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-shopping-ads-now-show-merchant-location-labels-465806\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic. Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant\u2019s city or town directly above the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-702699","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/702699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=702699"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/702699\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=702699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=702699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=702699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}