{"id":702852,"date":"2025-12-09T21:20:54","date_gmt":"2025-12-09T18:20:54","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-launches-data-manager-api\/"},"modified":"2025-12-09T21:20:54","modified_gmt":"2025-12-09T18:20:54","slug":"google-launches-data-manager-api","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-launches-data-manager-api\/","title":{"rendered":"Google launches Data Manager API"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f27bba74f5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f27bba74f5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-launches-data-manager-api\/#Googles_new_Data_Manager_API_gives_advertisers_a_simpler_centralized_way_to_feed_first-party_data_into_its_AI_systems\" >Google\u2019s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_Data_Manager_API_gives_advertisers_a_simpler_centralized_way_to_feed_first-party_data_into_its_AI_systems\"><\/span>Google\u2019s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google\u2019s AI-powered ad tools \u2014 aiming to boost measurement, targeting and performance without the complexity of juggling multiple systems.<\/p>\n<p><strong>Why we care.<\/strong> The Data Manager API makes it easier to feed high-quality first-party data into Google\u2019s AI, which directly improves targeting, measurement, and bidding performance. By replacing multiple APIs with one streamlined connection, it reduces engineering work and speeds up how quickly insights flow back into campaigns. As cookies fade, this becomes a key tool for getting better results from the data advertisers already have.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a><\/strong>. The Data Manager API unifies what previously required multiple Google platform APIs, creating one centralized integration point for advertisers, agencies and developers.<\/p>\n<p>Marketers can use it to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Upload and refresh audience lists<\/li>\n<li>Send offline conversions to improve measurement<\/li>\n<li>Enhance bidding performance by feeding Google AI richer signals<\/li>\n<\/ul>\n<p>It extends Google\u2019s existing codeless Data Manager tool, which tens of thousands of advertisers already use to activate first-party data.<\/p>\n<p><strong>Partnership push.<\/strong> To speed adoption, Google is launching with integrations from AdSwerve, Customerlabs, Data Hash, Fifty Five, Hightouch, Jellyfish, Lytics, Tealium, Treasure Data, Zapier and others.<\/p>\n<p><strong>State of play<\/strong>. The API is available starting today across Google Ads, Google Analytics and <strong>D<\/strong>isplay &amp; Video 360, with more product integrations on the way.<\/p>\n<p><strong>The bottom line<\/strong>. Advertisers who adopt the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/data-manager-api-helps-advertisers-improve-measurement-and-get-better-results-from-google-ai\/\">Data Manager API<\/a> will give Google\u2019s AI better fuel, improve measurement, reduce engineering complexity, and unlock stronger performance \u2014 all while preparing for a privacy-first future.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-launches-data-manager-api-465903\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google\u2019s AI-powered ad tools \u2014 aiming to boost measurement, targeting and performance without the complexity of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-702852","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/702852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=702852"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/702852\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=702852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=702852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=702852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}