{"id":703167,"date":"2025-12-11T23:10:12","date_gmt":"2025-12-11T20:10:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/bing-tests-google-style-sponsored-results-grouping\/"},"modified":"2025-12-11T23:10:12","modified_gmt":"2025-12-11T20:10:12","slug":"bing-tests-google-style-sponsored-results-grouping","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bing-tests-google-style-sponsored-results-grouping\/","title":{"rendered":"Bing tests Google-style \u201cSponsored results\u201d grouping"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a295a72edc02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a295a72edc02\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bing-tests-google-style-sponsored-results-grouping\/#Bings_new_grouped_%E2%80%9CSponsored_results%E2%80%9D_format_could_drive_higher_unintentional_ad_engagement_by_blending_paid_listings_more_seamlessly_into_search_results\" >Bing\u2019s new grouped \u201cSponsored results\u201d format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Bings_new_grouped_%E2%80%9CSponsored_results%E2%80%9D_format_could_drive_higher_unintentional_ad_engagement_by_blending_paid_listings_more_seamlessly_into_search_results\"><\/span>Bing\u2019s new grouped \u201cSponsored results\u201d format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft is now testing a Google-like redesign of search ads in Bing, grouping multiple sponsored links under a single \u201cSponsored results\u201d label and adding a \u201cHide\u201d button that collapses the entire ad block.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>. <\/strong>Sachin Patel spotted the Bing test in the wild and shared screenshots and video showing the new layout. In the test, only the first sponsored result carries an ad label, while subsequent ads <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear unlabelled underneath it. Users can tap \u201cHide\u201d to collapse the entire set of ads, then \u201cShow\u201d to reveal them again.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"510\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/bing-tests-hide-sponsored-results-button-1765449844.gif\" alt=\"Bing Tests Hide Sponsored Results Button 1765449844\" class=\"wp-image-466058\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/bing-tests-hide-sponsored-results-button-1765449844.gif 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/bing-tests-hide-sponsored-results-button-1765449844-768x490.gif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>How it works.<\/strong> The structure groups ad units in a way that can blur the distinction between organic and paid content. By collapsing ad labeling into a single header, the design makes individual ads look more like regular results.<\/p>\n<p><strong>Catch up. <\/strong>Google rolled out a nearly identical treatment two months ago \u2014 and it\u2019s already sparked complaints of accidental ad clicks. Barry Schwartz did a poll on X that showed 63% of responders saying they had unintentionally clicked on a Google Ads Results because of the new grouping. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"417\" http: alt=\"Screenshot 2025 12 11 At 16.01.21\" class=\"wp-image-466057\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-11-at-16.01.21.png\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"417\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-11-at-16.01.21.png\" alt=\"Screenshot 2025 12 11 At 16.01.21\" class=\"wp-image-466057\"><\/figure>\n<\/div>\n<p>Bing adopting the same pattern signals a potential industrywide shift in how search ads are labeled and displayed.<\/p>\n<p><strong>Why we care.<\/strong> Bing\u2019s new grouped \u201cSponsored results\u201d format could increase ad visibility \u2014 and potentially boost click-through rates \u2014 by making ads appear more blended with organic results. The addition of a \u201cHide\u201d button introduces a new user-control dynamic, but the single-label grouping may also lead to more accidental clicks, similar to what advertisers have seen with Google\u2019s recent redesign, meaning higher bounce rates. <\/p>\n<p>If Microsoft rolls this out broadly, it could meaningfully affect campaign performance, attribution and spend efficiency across Bing search.<\/p>\n<p><strong>First seen.<\/strong> Sachin Patel shared his view of this grouping on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/SachuPatel53124\/status\/1999059199171715079?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1999059199171715079%7Ctwgr%5E99dd67395136748bda58a47f41ea613d37e7830a%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fbing-tests-hide-sponsored-results-button-40585.html\">X<\/a>.<\/p>\n<p><strong>The takeaway:<\/strong> If rolled out widely, Bing\u2019s new format could drive more engagement \u2014 intentional or not \u2014 and reignite concerns about the clarity of search ad disclosures. For now, the experiment appears limited, and not everyone can replicate it.<\/p>\n<p><strong>What Microsoft are saying.<\/strong> Microsoft Ads Liaison Navahreached out to say that this was a test that they have opted not to continue. <\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/bing-tests-google-style-sponsored-results-grouping-466056\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bing\u2019s new grouped \u201cSponsored results\u201d format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results. Microsoft is now testing a Google-like redesign of search ads in Bing, grouping multiple sponsored links under a single \u201cSponsored results\u201d label and adding a \u201cHide\u201d button that collapses the entire ad block. Driving&#8230;<\/p>\n","protected":false},"author":1,"featured_media":703168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/bing-tech-background-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-703167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/703167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=703167"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/703167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/703168"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=703167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=703167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=703167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}