{"id":703236,"date":"2025-12-12T07:05:13","date_gmt":"2025-12-12T04:05:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/"},"modified":"2025-12-12T07:05:13","modified_gmt":"2025-12-12T04:05:13","slug":"how-to-use-llms-to-humanize-your-content-and-scale-your-research","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/","title":{"rendered":"How to use LLMs to humanize your content and scale your research"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a30a31e14924\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a30a31e14924\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/#See_how_working_with_LLMs_can_make_your_content_more_human_by_turning_customer_expert_and_competitor_data_into_usable_insights\" >See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/#Analyzing_customer_feedback_at_scale\" >Analyzing customer feedback at scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/#Automating_subject_matter_expert_interviews\" >Automating subject matter expert interviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/#Analyzing_competitors_for_strategic_insights\" >Analyzing competitors for strategic insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-llms-to-humanize-your-content-and-scale-your-research\/#Scaling_research_without_losing_the_human_thread\" >Scaling research without losing the human thread<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"See_how_working_with_LLMs_can_make_your_content_more_human_by_turning_customer_expert_and_competitor_data_into_usable_insights\"><\/span>See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>One of the major things we talk about with large language models (LLMs) is content creation at scale, and it\u2019s easy for that to become a crutch.\u00a0<\/p>\n<p>We\u2019re all time poor and looking for ways to make our lives easier \u2013 so what if you could use tools like Claude and ChatGPT to frame your processes in a way that humanizes your website work and eases your day, rather than taking the creativity out of it?<\/p>\n<p>This article tackles how to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Analyze customer feedback and questions at scale.<\/li>\n<li>Automate getting detailed and unique information from subject matter experts.<\/li>\n<li>Analyze competitors.<\/li>\n<\/ul>\n<p>These are all tasks we could do manually, and sometimes still might, but they\u2019re large-scale, data-based efforts that lend themselves well to at least some level of automation.\u00a0<\/p>\n<p>And having this information will help ground you in the customer, or in the market, rather than creating your own echo chamber.<\/p>\n<h2 id=\"analyzing-customer-feedback-at-scale\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyzing_customer_feedback_at_scale\"><\/span>Analyzing customer feedback at scale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the fantastic features of LLMs is their ability to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Process data at scale.<\/li>\n<li>Find patterns.<\/li>\n<li>Uncover trends that might otherwise take a human hours, days, or weeks.\u00a0<\/li>\n<\/ul>\n<p>Unless you\u2019re at a global enterprise, it\u2019s unlikely you\u2019d have a data team with that capability, so the next best thing is an LLM.<\/p>\n<p>And for this particular opportunity, we\u2019re looking at customer feedback \u2013 because who wants to read through 10,000 NPS surveys or free text feedback forms?\u00a0<\/p>\n<p>Not me. Probably not you, either.<\/p>\n<p>You could upload the raw data directly into the project knowledge and have your LLM of choice analyze the information within its own interface.<\/p>\n<p>However, my preference is to upload all the raw data into BigQuery (or similar if you have another platform you prefer) and then work with your LLM to write relevant SQL queries to slice and analyze your raw data.<\/p>\n<p>I do this for two reasons:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>It gives me a peek behind the curtain, offering me the opportunity to learn a bit of the base language (here, SQL) by osmosis.<\/li>\n<li>It\u2019s another barrier or failsafe for hallucinations.<\/li>\n<\/ul>\n<p>When raw data is uploaded directly into an LLM and analysis questions are asked directly into the interface, I tend to trust the analysis less.\u00a0<\/p>\n<p>It\u2019s much more likely it could just be making stuff up.\u00a0<\/p>\n<p>When you have the raw data separated out and are working with the LLM to create queries to interrogate the data, it\u2019s more likely to end up real and true with insights that will help your business rather than lead you on a wild goose chase.<\/p>\n<p>Practically, unless you\u2019re dealing with terrifyingly large datasets, BigQuery is free (though to set up a project, you might need to add a credit card).\u00a0<\/p>\n<p>And no need to fear SQL either when you\u2019re pair programming with an LLM \u2013 it will be able to give you the full query function.\u00a0<\/p>\n<p>My workflow in this tends to be:<\/p>\n<ul class=\"wp-block-list\">\n<li>Use SQL function from LLM.<\/li>\n<li>Debug and check data.<\/li>\n<li>Input results from SQL query into LLM.<\/li>\n<li>Generate visualizations either in an LLM or with SQL query.<\/li>\n<li>Rinse and repeat.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: 7 focus areas as AI transforms search and the customer journey in 2026<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"automating-subject-matter-expert-interviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automating_subject_matter_expert_interviews\"><\/span>Automating subject matter expert interviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It seems to be a common trait among subject matter experts that they\u2019re time poor.\u00a0<\/p>\n<p>They really don\u2019t want to spend an hour talking with the marketing person about a new feature they\u2019ve already discussed with the manufacturer for the last eight months.\u00a0<\/p>\n<p>And who could blame them? They\u2019ve probably talked it to death.\u00a0<\/p>\n<p>And yet we still need that information, as marketing folk, to strategize how we present that feature on the website and give customers helpful detail that isn\u2019t on the spec sheet.<\/p>\n<p>So how do we get ahold of our experts?\u00a0<\/p>\n<p>Create a custom GPT that acts as an interviewer.\u00a0<\/p>\n<p>Fair warning, to get the most out of this process, you\u2019ll want a unique version for each launch, product, or service you\u2019re working on.\u00a0<\/p>\n<p>It may not need to be as granular as per the article, but it may end up being that specific.<\/p>\n<p>To do this, you\u2019ll need at least a ChatGPT Plus sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion.\u00a0<\/p>\n<p>Instructions will depend on your industry and the personality of your subject matter experts or sales team.\u00a0<\/p>\n<p>They should include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Role and tone<\/strong>: How the \u201cinterviewer\u201d should come across.<\/li>\n<li><strong>Context<\/strong>: What you\u2019re trying to learn and why.<\/li>\n<li><strong>Interview structure<\/strong>: How to open, topics, how to probe more deeply.<\/li>\n<li><strong>Pacing<\/strong>: Single question, wait for response, expanding questions.<\/li>\n<li><strong>Closing<\/strong>: how to wrap and what to deliver at the end.<\/li>\n<\/ul>\n<p>Once we do that, we\u2019ll want to test it ourselves and pretend to be an SME. Then we refine the instructions from there.<\/p>\n<p>This way, you\u2019ll be able to reach your SMEs in the five minutes they have between calls.\u00a0<\/p>\n<p>And you can use an LLM to extrapolate the major points, or even an article draft, from their answers.<\/p>\n<p><strong><em>Dig deeper: SEO personas for AI search: How to go beyond static profiles<\/em><\/strong><\/p>\n<h2 id=\"analyzing-competitors-for-strategic-insights\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyzing_competitors_for_strategic_insights\"><\/span>Analyzing competitors for strategic insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one may be a bit sneaky and may require a bit of gray thinking.\u00a0<\/p>\n<p>But there are a few things you can do with competitive data at scale that can help you understand the competitive landscape and your gaps within it, like:<\/p>\n<ul class=\"wp-block-list\">\n<li>If you were able to gather your competitors\u2019 reviews, you could see themes such as benefits, values, common complaints, and weaknesses.<\/li>\n<li>If you were able to gather their website copy, you could identify their positioning, implied audience, and any claims they may be making, as well as the industries they might be targeting, extrapolated through case studies.\n<ul class=\"wp-block-list\">\n<li>With their website copy and support from Wayback Machine, you\u2019d be able to identify with an LLM how their messaging has shifted over time.<\/li>\n<li>Job postings could tell you what their strategic priorities are or where they may be looking to test.<\/li>\n<li>Once we have their positioning, we\u2019d be able to compare us and them. Where are we saying the same thing, and where are we differentiating?<\/li>\n<\/ul>\n<\/li>\n<li>If you were able to gather their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> interactions and engagement, we might be able to understand, again at scale, where they\u2019re able to answer customer needs and where they might be falling down. What questions aren\u2019t they able to answer?<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: How to use competitive audits for AI SERP optimization<\/em><\/strong><\/p>\n<h2 id=\"scaling-research-without-losing-the-human-thread\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scaling_research_without_losing_the_human_thread\"><\/span>Scaling research without losing the human thread<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pair programming with an LLM to ground yourself in your customer with large data sets can be an endless opportunity to get actionable, specific information relatively quickly.\u00a0<\/p>\n<p>These three opportunities are solid places to start, but they\u2019re by no means the end.\u00a0<\/p>\n<p>To extrapolate further, think about other data sources you own or have access to, like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Sales call transcripts.<\/li>\n<li>Google Search Console query data.<\/li>\n<li>On-site search.<\/li>\n<li>Heatmapping from user journey tools.<\/li>\n<\/ul>\n<p>While it may be tempting to include Google Analytics or other analytics data in this, err on the side of caution and stick with qualitative or specifically customer-led data rather than quantitative data.\u00a0<\/p>\n<p>Happy hunting!<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-to-use-llms-to-humanize-your-content-and-scale-your-research-465880\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights. One of the major things we talk about with large language models (LLMs) is content creation at scale, and it\u2019s easy for that to become a crutch.\u00a0 We\u2019re all time poor and looking for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":703237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/How-to-use-LLMs-to-humanize-your-content-and-scale-your-research.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-703236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/703236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=703236"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/703236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/703237"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=703236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=703236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=703236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}