{"id":704233,"date":"2025-12-18T20:18:54","date_gmt":"2025-12-18T17:18:54","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-adds-location-targeting-controls-to-demand-gen-campaigns\/"},"modified":"2025-12-18T20:18:54","modified_gmt":"2025-12-18T17:18:54","slug":"google-adds-location-targeting-controls-to-demand-gen-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-adds-location-targeting-controls-to-demand-gen-campaigns\/","title":{"rendered":"Google adds location targeting controls to Demand Gen campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a43ade89c6cc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a43ade89c6cc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-adds-location-targeting-controls-to-demand-gen-campaigns\/#Google_has_added_native_location_targeting_controls_to_Demand_Gen_campaigns_giving_advertisers_more_precise_geo-targeting\" >Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_has_added_native_location_targeting_controls_to_Demand_Gen_campaigns_giving_advertisers_more_precise_geo-targeting\"><\/span>Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already available in Search.<\/p>\n<p><strong>What\u2019s new<\/strong>. Advertisers can now explicitly choose between Presence or interest and Presence only when setting up Demand Gen campaigns. The option is available directly in the campaign interface, eliminating the need for manual exclusions.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Demand Gen Location Language\" class=\"wp-image-466437\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/demand-gen-location-language.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/demand-gen-location-language-768x432.jpg 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/demand-gen-location-language.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/demand-gen-location-language.jpg\" alt=\"Demand Gen Location Language\" class=\"wp-image-466437\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/demand-gen-location-language.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/demand-gen-location-language-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care.<\/strong> Until now, advertisers running Demand Gen had limited precision over geo-targeting. By making \u201cpresence only\u201d targeting native to the campaign setup, Google removes a common workaround and the risk of accidental geo-leakage. The result is cleaner traffic, more accurate measurement, and more confidence in upper-funnel Demand Gen performance.<\/p>\n<p><strong>The big picture<\/strong>. Demand Gen is designed for upper- and mid-funnel reach across <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, Discover, and Gmail. Adding clearer location controls gives advertisers more confidence that impressions and clicks are coming from users actually located in their target markets.<\/p>\n<p><strong>First seen.<\/strong> This update was spotted by Google Ads specialist Marcin Ws\u00f3\u0142 on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/marcinwsol_nowo%C5%9B%C4%87-nowe-opcje-lokalizacji-w-activity-7406995228265517056-mopG\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">LinkedIn<\/a>.<\/p>\n<p><strong>The bottom line<\/strong>. With proper location targeting now built in, Demand Gen campaigns are easier to set up, easier to control, and less likely to waste budget outside intended geographies.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-adds-location-targeting-controls-to-demand-gen-campaigns-466435\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting. Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already available in Search. What\u2019s new. Advertisers can now explicitly choose between Presence or interest and Presence only when setting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-704233","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/704233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=704233"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/704233\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=704233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=704233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=704233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}