{"id":704364,"date":"2025-12-19T17:40:12","date_gmt":"2025-12-19T14:40:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/"},"modified":"2025-12-19T17:40:12","modified_gmt":"2025-12-19T14:40:12","slug":"how-to-use-broad-match-without-losing-control","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/","title":{"rendered":"How to use broad match without losing control"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aed2e400cd6c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aed2e400cd6c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Broad_match_now_runs_with_Smart_Bidding_Learn_how_drift_happens_why_it_matters_and_how_to_keep_performance_aligned_with_real_intent\" >Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#The_real_risk_with_broad_match_isnt_relevance_its_direction\" >The real risk with broad match isn\u2019t relevance, it\u2019s direction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#What_broad_match_actually_is_now\" >What broad match actually is now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Its_built_to_work_with_Smart_Bidding\" >It\u2019s built to work with Smart Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Google_has_materially_improved_broad_match_matching\" >Google has materially improved broad match matching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Its_no_longer_positioned_as_optional\" >It\u2019s no longer positioned as optional<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Why_Google_wants_advertisers_to_adopt_broad_match\" >Why Google wants advertisers to adopt broad match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#A_framework_for_using_broad_match_without_losing_control\" >A framework for using broad match without losing control<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Conversion_goals_that_reflect_quality_not_convenience\" >Conversion goals that reflect quality, not convenience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Intent_filters_through_audience_signals\" >Intent filters through audience signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Negative_keyword_structures_that_scale\" >Negative keyword structures that scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Brand_controls_to_protect_intent\" >Brand controls to protect intent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#How_broad_match_succeeds_%E2%80%93_and_where_it_breaks\" >How broad match succeeds \u2013 and where it breaks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-broad-match-without-losing-control\/#Broad_match_is_a_system_not_a_setting\" >Broad match is a system, not a setting<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Broad_match_now_runs_with_Smart_Bidding_Learn_how_drift_happens_why_it_matters_and_how_to_keep_performance_aligned_with_real_intent\"><\/span>Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Broad match used to mean \u201cmore reach, less relevance.\u201d<\/p>\n<p>Now it means more reach, with a machine learning layer deciding what relevance looks like.<\/p>\n<p>Google has been steadily steering advertisers toward fewer moving parts \u2013 fewer match types, fewer manual levers, and more automation.\u00a0<\/p>\n<p>Making broad match the default for new Search campaigns in July 2024 was the clearest signal yet that this is the direction of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>.<\/p>\n<p>If you still think of broad match as \u201cthe loosest match type,\u201d you will manage it like it is 2016.\u00a0<\/p>\n<p>That is where the pain comes from: CPC inflation, irrelevant search terms, and leads that look fine in Google Ads but do not survive contact with sales.<\/p>\n<p>Today\u2019s broad match is designed to work as part of a system, including query matching, Smart Bidding, and conversion signals, with optional guardrails such as audiences, negatives, and brand controls.\u00a0<\/p>\n<p>Google positions broad match as a growth lever for Smart Bidding campaigns, not a standalone reach tactic.<\/p>\n<p>This article breaks down what changed, why Google wants you using it, and how to run it safely without giving up standards.<\/p>\n<h2 id=\"the-real-risk-with-broad-match-isnt-relevance-its-direction\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_real_risk_with_broad_match_isnt_relevance_its_direction\"><\/span>The real risk with broad match isn\u2019t relevance, it\u2019s direction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Broad match rarely fails all at once. Instead, it drifts.<\/p>\n<p>If your optimization goal is shallow, broad match combined with Smart Bidding will find the fastest way to hit it at scale. That can mean:<\/p>\n<ul class=\"wp-block-list\">\n<li>Informational queries that trigger cheap form fills.<\/li>\n<li>Users who convert easily but never buy.<\/li>\n<li>Lead types that make CPA look great and pipeline look weak.<\/li>\n<\/ul>\n<p>Nothing is technically \u201cwrong\u201d in the interface. Spend is efficient. Conversions are h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.<\/p>\n<p>But the account is optimizing away from commercial intent.<\/p>\n<p>That is why the conversation about broad match has to start with how it actually behaves today.<\/p>\n<h2 id=\"what-broad-match-actually-is-now\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_broad_match_actually_is_now\"><\/span>What broad match actually is now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Broad match no longer operates as a standalone keyword setting.\u00a0<\/p>\n<p>It functions as part of a larger optimization system.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-s-built-to-work-with-smart-bidding\"><span class=\"ez-toc-section\" id=\"Its_built_to_work_with_Smart_Bidding\"><\/span>It\u2019s built to work with Smart Bidding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is explicit that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529\">broad match is intended to run alongside Smart Bidding<\/a>, because <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6294203\">bidding decisions now happen at auction time<\/a> using signals like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Device.<\/li>\n<li>Location.<\/li>\n<li>Time of day.<\/li>\n<li>Query context.<\/li>\n<li>User behavior<\/li>\n<\/ul>\n<p>Broad match expands the pool of eligible queries. Smart Bidding decides which of those queries are worth paying for and how much.<\/p>\n<p>Running broad match without Smart Bidding is no longer how the product is designed to work.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-google-has-materially-improved-broad-match-matching\"><span class=\"ez-toc-section\" id=\"Google_has_materially_improved_broad_match_matching\"><\/span>Google has materially improved broad match matching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In its 2024 updates, Google said AI improvements to quality, relevance, and language understanding led to a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/15616606\" target=\"_blank\" rel=\"noopener\">10% performance uplift<\/a> for broad match campaigns using Smart Bidding.<\/p>\n<p>That does not mean broad match is safe by default.\u00a0<\/p>\n<p>It means Google believes the matching layer is now strong enough to justify wider adoption.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-s-no-longer-positioned-as-optional\"><span class=\"ez-toc-section\" id=\"Its_no_longer_positioned_as_optional\"><\/span>It\u2019s no longer positioned as optional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From July 2024, new Search campaigns launch with broad match enabled by default.<\/p>\n<p>There is also a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/14126367\" target=\"_blank\" rel=\"noopener\">campaign-level setting<\/a> that enforces broad match usage and is available only when conversion-based Smart Bidding is active.<\/p>\n<p>This is not a quiet test. It is a directional shift.<\/p>\n<h2 id=\"why-google-wants-advertisers-to-adopt-broad-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Google_wants_advertisers_to_adopt_broad_match\"><\/span>Why Google wants advertisers to adopt broad match<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s reasoning is consistent across documentation and announcements:<\/p>\n<ul class=\"wp-block-list\">\n<li>Search behavior is increasingly long-tail and unpredictable.<\/li>\n<li>Manual keyword lists cannot keep up with language and intent shifts.<\/li>\n<li>Machine learning can interpret intent at auction time more effectively than rigid match logic.<\/li>\n<\/ul>\n<p>Google frames broad match as a growth lever for Smart Bidding campaigns, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13882874\" target=\"_blank\" rel=\"noopener\">giving algorithms access to more auctions<\/a> and then optimizing toward conversion goals.<\/p>\n<p>You do not have to agree with the philosophy. But if you are advertising on Google Search, you are operating inside it.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"a-framework-for-using-broad-match-without-losing-control\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_framework_for_using_broad_match_without_losing_control\"><\/span>A framework for using broad match without losing control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Broad match increases surface area. Control comes from the constraints you apply beneath it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-conversion-goals-that-reflect-quality-not-convenience\"><span class=\"ez-toc-section\" id=\"Conversion_goals_that_reflect_quality_not_convenience\"><\/span>Conversion goals that reflect quality, not convenience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Smart Bidding optimizes exactly to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6294203\" target=\"_blank\" rel=\"noopener\">the conversion actions and values you define<\/a>.<\/p>\n<p>If your primary conversion is low intent, broad match will scale low intent.<\/p>\n<p>Safer setups usually include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Optimizing for deeper-funnel actions where possible.<\/li>\n<li>Using conversion values to differentiate lead quality tiers.<\/li>\n<li>Importing offline conversions, such as qualified leads or revenue.<\/li>\n<\/ul>\n<p>This prevents the system from learning that cheap volume equals success.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-intent-filters-through-audience-signals\"><span class=\"ez-toc-section\" id=\"Intent_filters_through_audience_signals\"><\/span>Intent filters through audience signals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Broad match decides which queries to match. Audience signals influence who sees the ad when those queries occur.<\/p>\n<p>Use audiences to add context, not just for reporting:<\/p>\n<ul class=\"wp-block-list\">\n<li>Customer lists to bias optimization toward known buyers.<\/li>\n<li>Remarketing lists for controlled expansion.<\/li>\n<li>Audience insights to identify which segments correlate with quality.<\/li>\n<\/ul>\n<p>Even in observation mode, these signals help diagnose whether broad match growth is happening in the right places.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-negative-keyword-structures-that-scale\"><span class=\"ez-toc-section\" id=\"Negative_keyword_structures_that_scale\"><\/span>Negative keyword structures that scale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With broad match, negative keywords stop being clean-up and start being infrastructure.<\/p>\n<p>Effective accounts usually have:<\/p>\n<ul class=\"wp-block-list\">\n<li>Account-level shared negative lists, such as jobs, free, definition, training, and template terms.<\/li>\n<li>Campaign-level exclusions tied to intent boundaries.<\/li>\n<li>A consistent cadence for search terms reviews, especially early on.<\/li>\n<\/ul>\n<p>Broad match explores by design. Negatives define where exploration stops.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-brand-controls-to-protect-intent\"><span class=\"ez-toc-section\" id=\"Brand_controls_to_protect_intent\"><\/span>Brand controls to protect intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has introduced brand controls that can materially reduce unwanted broad match behavior.<\/p>\n<p>You can apply:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/14126038\">Brand inclusions<\/a>, which restrict matching so ads show only when specified brands appear in the query.<\/li>\n<li>And <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/12195147\">brand exclusions<\/a>, which prevent ads from showing on queries that include certain brand names,<\/li>\n<\/ul>\n<p>These controls are especially useful when broad match starts bleeding into competitor brand intent or misaligned brand searches.<\/p>\n<h2 id=\"how-broad-match-succeeds-and-where-it-breaks\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_broad_match_succeeds_%E2%80%93_and_where_it_breaks\"><\/span>How broad match succeeds \u2013 and where it breaks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A low-risk rollout usually looks like this:<\/p>\n<ul class=\"wp-block-list\">\n<li>Choose one campaign with reliable tracking and sufficient conversion volume.<\/li>\n<li>Use Smart Bidding aligned to meaningful outcomes.<\/li>\n<li>Launch with shared negatives already in place.<\/li>\n<li>Review search terms frequently in the first month.<\/li>\n<li>Validate lead quality outside Google Ads before scaling.<\/li>\n<\/ul>\n<p>Broad match can work.\u00a0<\/p>\n<p>Google\u2019s improvements are real, and the default shift reflects confidence in the system. But it is not a shortcut.<\/p>\n<p>When broad match fails, it is usually because of one of three avoidable mistakes:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Optimizing to the wrong conversion: <\/strong>The algorithm will do exactly what you asked.<\/li>\n<li><strong>No negative keyword system: <\/strong>Exploration without boundaries always turns expensive.<\/li>\n<li><strong>Judging success using platform metrics alone: <\/strong>CPC and CPA can improve while revenue quality declines.<\/li>\n<\/ul>\n<h2 id=\"broad-match-is-a-system-not-a-setting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broad_match_is_a_system_not_a_setting\"><\/span>Broad match is a system, not a setting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets.<\/p>\n<p>That does not mean control disappears. It just moves.<\/p>\n<p>Broad match rewards accounts that:<\/p>\n<ul class=\"wp-block-list\">\n<li>Define quality clearly.<\/li>\n<li>Constrain intent deliberately.<\/li>\n<li>Measure success beyond the interface.<\/li>\n<\/ul>\n<p>Used properly, it can unlock incremental demand.<\/p>\n<p>Used casually, it will optimize you into a corner.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/broad-match-control-466444\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent. Broad match used to mean \u201cmore reach, less relevance.\u201d Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":704365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/How-to-use-broad-match-without-losing-control-in-a-Smart-Bidding-world.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-704364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/704364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=704364"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/704364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/704365"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=704364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=704364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=704364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}