{"id":704689,"date":"2025-12-22T20:00:28","date_gmt":"2025-12-22T17:00:28","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-performance-max-channel-reporting-to-mccs\/"},"modified":"2025-12-22T20:00:28","modified_gmt":"2025-12-22T17:00:28","slug":"google-expands-performance-max-channel-reporting-to-mccs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-performance-max-channel-reporting-to-mccs\/","title":{"rendered":"Google expands Performance Max channel reporting to MCCs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41407be5db0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41407be5db0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-performance-max-channel-reporting-to-mccs\/#Googles_latest_update_gives_large_advertisers_clearer_cross-account_insight_into_how_PMax_allocates_spend_and_performs_across_channels\" >Google&#8217;s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_latest_update_gives_large_advertisers_clearer_cross-account_insight_into_how_PMax_allocates_spend_and_performs_across_channels\"><\/span>Google&#8217;s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts.<\/p>\n<p><strong>What\u2019s new:<\/strong> The Channel Performance report, previously limited to individual accounts, is now surfacing in some manager (MCC) accounts. Google had previously confirmed the feature was coming, but this marks one of the first confirmed sightings in live environments.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1101\" http: alt=\"1766405667353\" class=\"wp-image-466635\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/1766405667353.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/1766405667353-768x661.png 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/1766405667353.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1101\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/1766405667353.png\" alt=\"1766405667353\" class=\"wp-image-466635\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/1766405667353.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/1766405667353-768x661.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care.<\/strong> MCC-level visibility allows agencies to analyze how Performance Max allocates spend and drives results across channels\u2014Search, Display, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, Discover, Gmail, and Shopping\u2014without logging into each account individually. That\u2019s a major efficiency gain for teams managing large portfolios.<\/p>\n<p><strong>What to watch<\/strong>. When and how quickly the feature becomes available across all MCCs, and whether Google expands the report with deeper metrics or export options.<\/p>\n<p><strong>First seen.<\/strong> This update was first picked up by head of Ecommerce Insights at Smarter Ecommerce, Mike Ryan, who very recently published a guide on How to use Google\u2019s Channel Performance reports.<\/p>\n<p><strong>Bottom line<\/strong>. MCC-level Channel Performance reporting signals another step toward making Performance Max less of a black box\u2014especially for agencies that need cross-account insight at scale.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-performance-max-channel-reporting-to-mccs-466634\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What\u2019s new: The Channel Performance report, previously&#8230;<\/p>\n","protected":false},"author":1,"featured_media":704690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/06\/Googles-token-auction-When-LLMs-write-the-ads-in-real-time.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-704689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/704689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=704689"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/704689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/704690"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=704689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=704689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=704689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}