{"id":705666,"date":"2025-12-30T01:00:22","date_gmt":"2025-12-29T22:00:22","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/"},"modified":"2025-12-30T01:00:22","modified_gmt":"2025-12-29T22:00:22","slug":"top-10-seo-expert-columns-of-2025-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/","title":{"rendered":"Top 10 SEO expert columns of 2025 on Search Engine Land"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f8d2c0f443\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f8d2c0f443\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#AI_optimization_llmstxt_the_end_of_the_web_and_more_These_10_SEO_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2025\" >AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#10_Will_GEO_replace_SEO_%E2%80%93_or_become_part_of_it\" >10.\u00a0Will GEO replace SEO \u2013 or become part of it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#9_Meet_llmstxt_a_proposed_standard_for_AI_website_content_crawling\" >9.\u00a0Meet llms.txt, a proposed standard for AI website content crawling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#8_SEO_vs_GEO_Whats_different_Whats_the_same\" >8.\u00a0SEO vs. GEO: What\u2019s different? What\u2019s the same?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#7_How_AI_Mode_and_AI_Overviews_work_based_on_patents_and_why_we_need_new_strategic_focus_on_SEO\" >7.\u00a0How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#6_How_to_get_cited_by_AI_SEO_insights_from_8000_AI_citations\" >6.\u00a0How to get cited by AI: SEO insights from 8,000 AI citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#5_AI_search_is_booming_but_SEO_is_still_not_dead\" >5.\u00a0AI search is booming, but SEO is still not dead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#4_11_free_Chrome_extensions_you_need_for_SEO\" >4.\u00a011 free Chrome extensions you need for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#3_AI_traffic_is_up_527_SEO_is_being_rewritten\" >3.\u00a0AI traffic is up 527%. SEO is being rewritten.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#2_AI_optimization_How_to_optimize_your_content_for_AI_search_and_agents\" >2. AI optimization: How to optimize your content for AI search and agents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2025-on-search-engine-land\/#1_The_end_of_the_web_Goodbye_HTML_hello_AIDI\" >1.\u00a0The end of the web? Goodbye HTML, hello AIDI!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_optimization_llmstxt_the_end_of_the_web_and_more_These_10_SEO_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2025\"><\/span>AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The evolution of search continued to accelerate in 2025. <\/p>\n<p>Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. <\/p>\n<p>As always, Search Engine Land helped you make sense of the advances \u2013\u00a0what was h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening, what was coming next, and what truly mattered.<\/p>\n<p>Below are the 10 most-read SEO columns of 2025, written by our outstanding group of subject matter experts. <\/p>\n<h2 id=\"will-geo-replace-seo-or-become-part-of-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Will_GEO_replace_SEO_%E2%80%93_or_become_part_of_it\"><\/span>10.\u00a0Will GEO replace SEO \u2013 or become part of it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GEO isn\u2019t the death of SEO. It\u2019s what happens when search becomes multi-platform, multi-modal, and powered by AI. (By Roslyn Ayers. Published Aug. 8.)<\/p>\n<h2 id=\"meet-llmstxt-a-proposed-standard-for-ai-website-content-crawling\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Meet_llmstxt_a_proposed_standard_for_AI_website_content_crawling\"><\/span>9.\u00a0Meet llms.txt, a proposed standard for AI website content crawling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. (By Rob Garner. Published March 28.)<\/p>\n<h2 id=\"seo-vs-geo-whats-different-whats-the-same\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_SEO_vs_GEO_Whats_different_Whats_the_same\"><\/span>8.\u00a0SEO vs. GEO: What\u2019s different? What\u2019s the same?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how SEO and GEO strategies differ \u2013 and how combining both can boost your visibility across search engines and AI-driven platforms. (By Dan Taylor. July 28.)<\/p>\n<h2 id=\"how-ai-mode-and-ai-overviews-work-based-on-patents-and-why-we-need-new-strategic-focus-on-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_How_AI_Mode_and_AI_Overviews_work_based_on_patents_and_why_we_need_new_strategic_focus_on_SEO\"><\/span>7.\u00a0How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Read this deep dive into six patents that reveal how Google\u2019s AI Overviews and AI Mode work \u2013 and what it all means for the future of SEO. (By Michael King. June 2.)<\/p>\n<h2 id=\"how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_How_to_get_cited_by_AI_SEO_insights_from_8000_AI_citations\"><\/span>6.\u00a0How to get cited by AI: SEO insights from 8,000 AI citations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From ChatGPT to Gemini, here\u2019s what each AI model trusts \u2013 and how strategic content earns visibility in generative search results. (By James Allen. Published May 12.)<\/p>\n<h2 id=\"ai-search-is-booming-but-seo-is-still-not-dead\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_AI_search_is_booming_but_SEO_is_still_not_dead\"><\/span>5.\u00a0AI search is booming, but SEO is still not dead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. (By Lily Ray. Published July 18.)<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"11-free-chrome-extensions-you-need-for-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_11_free_Chrome_extensions_you_need_for_SEO\"><\/span>4.\u00a011 free Chrome extensions you need for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions. (By Stephanie Wallace. Published Jan. 16.)<\/p>\n<h2 id=\"ai-traffic-is-up-527-seo-is-being-rewritten\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_AI_traffic_is_up_527_SEO_is_being_rewritten\"><\/span>3.\u00a0AI traffic is up 527%. SEO is being rewritten.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.. (By David Bell. Published Aug. 5.)<\/p>\n<h2 id=\"ai-optimization-how-to-optimize-your-content-for-ai-search-and-agents\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_AI_optimization_How_to_optimize_your_content_for_AI_search_and_agents\"><\/span>2. AI optimization: How to optimize your content for AI search and agents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations. (By Jed White. Published Jan. 29.)<\/p>\n<h2 id=\"the-end-of-the-web-goodbye-html-hello-aidi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_end_of_the_web_Goodbye_HTML_hello_AIDI\"><\/span>1.\u00a0The end of the web? Goodbye HTML, hello AIDI!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce. (By Mario Fischer. Published Nov. 14.)<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/top-10-seo-expert-columns-2025-466636\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025. The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. As always, Search&#8230;<\/p>\n","protected":false},"author":1,"featured_media":705667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/seo-columns-2025-search-engine-land.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-705666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/705666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=705666"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/705666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/705667"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=705666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=705666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=705666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}