{"id":706492,"date":"2026-01-06T05:05:08","date_gmt":"2026-01-06T02:05:08","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-upgrades-creator-partnerships-with-search-and-management-tools\/"},"modified":"2026-01-06T05:05:08","modified_gmt":"2026-01-06T02:05:08","slug":"google-ads-upgrades-creator-partnerships-with-search-and-management-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-upgrades-creator-partnerships-with-search-and-management-tools\/","title":{"rendered":"Google Ads upgrades Creator Partnerships with search and management tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af65fc84521f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af65fc84521f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-upgrades-creator-partnerships-with-search-and-management-tools\/#Google_Ads_upgraded_Creator_Partnerships_with_new_creator_search_and_management_tools_making_it_easier_to_manage_YouTube_creators_at_scale\" >Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_upgraded_Creator_Partnerships_with_new_creator_search_and_management_tools_making_it_easier_to_manage_YouTube_creators_at_scale\"><\/span>Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google introduced Creator Search, which allows advertisers to discover <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> creators using keywords or channel handles, then narrow results by subscriber count, average views, location, and contact availability. The update significantly reduces the manual work involved in creator research and outreach.<\/p>\n<p>Alongside search, Google added a new Management section that centralizes creator communications. Advertisers can now see creator names, inquiry status, subjects, latest updates, and respond-by dates in one place, with direct email access built in.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Creator Partnership In Google Ads\" class=\"wp-image-467084\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/creator-partnership-in-google-ads.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/creator-partnership-in-google-ads-768x432.png 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/creator-partnership-in-google-ads.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/creator-partnership-in-google-ads.png\" alt=\"Creator Partnership In Google Ads\" class=\"wp-image-467084\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/creator-partnership-in-google-ads.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/creator-partnership-in-google-ads-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care.<\/strong> As creator-led campaigns become more central to media strategies, advertisers need better tools to find the right creators and keep partnerships organized. Google Ads\u2019 latest update to Creator Partnerships (beta) aims to solve both problems.<\/p>\n<p><strong>First seen.<\/strong> This update was first spotted by Google Ads Specialist Thomas Eccel when he shared it on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/thomaseccel_ppc-googleads-activity-7412757222696321025-nqp-\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">Linkedin<\/a>. <\/p>\n<p><strong>The big picture<\/strong>. These changes move Creator Partnerships closer to a full-fledged workflow tool, helping teams manage creator collaborations with the same structure and accountability as other paid media efforts.<\/p>\n<p><strong>Bottom line<\/strong>. By improving both discovery and organization, Google Ads is making it easier for advertisers to run <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/15223349?sjid=6970857839365943023-EU\">creator partnerships<\/a> at scale.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-upgrades-creator-partnerships-with-search-and-management-tools-467083\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale. Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles, then narrow results by subscriber count, average views, location, and contact availability. The update significantly reduces the manual&#8230;<\/p>\n","protected":false},"author":1,"featured_media":706493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Why-phrase-match-is-losing-ground-to-broad-match-in-Google-Ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-706492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/706492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=706492"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/706492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/706493"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=706492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=706492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=706492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}