{"id":706585,"date":"2026-01-06T22:30:54","date_gmt":"2026-01-06T19:30:54","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-to-require-separate-product-ids-for-multi-channel-items\/"},"modified":"2026-01-06T22:30:54","modified_gmt":"2026-01-06T19:30:54","slug":"google-to-require-separate-product-ids-for-multi-channel-items","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-to-require-separate-product-ids-for-multi-channel-items\/","title":{"rendered":"Google to require separate product IDs for multi-channel items"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a281a4325480\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a281a4325480\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-to-require-separate-product-ids-for-multi-channel-items\/#Google_will_require_separate_product_IDs_for_online_and_in-store_items_from_March_forcing_retailers_to_split_multi-channel_products_that_differ_by_price_or_availability\" >Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_will_require_separate_product_IDs_for_online_and_in-store_items_from_March_forcing_retailers_to_split_multi-channel_products_that_differ_by_price_or_availability\"><\/span>Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Starting in March 2026, Google Merchant Center will enforce a new system for multi-channel products \u2014 items sold both online and in physical stores \u2014 requiring advertisers to use separate product IDs when those products differ by channel.<\/p>\n<p><strong>What\u2019s changing<\/strong>. Under the new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach, online product attributes will become the default. If a product\u2019s in-store details differ, advertisers will need to create a second version with a distinct product ID and manage it independently in their feeds.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Merchant Multi Channel Products\" class=\"wp-image-467161\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/merchant-multi-channel-products.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/merchant-multi-channel-products-768x432.jpg 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/merchant-multi-channel-products.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/merchant-multi-channel-products.jpg\" alt=\"Merchant Multi Channel Products\" class=\"wp-image-467161\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/merchant-multi-channel-products.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/merchant-multi-channel-products-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>What advertisers should do<\/strong>. Google has started emailing affected accounts, flagging products that need updates ahead of the March deadline. Retailers should review their product data feeds now to ensure online and in-store items are properly segmented \u2014 especially if they rely on Local Inventory Ads or sell across multiple Google surfaces.<\/p>\n<p><strong>Why we care<\/strong>. Many retailers currently manage online and in-store versions of the same product under a single ID. Google\u2019s update changes that assumption, pushing advertisers to explicitly separate products when attributes like price, availability, or condition aren\u2019t identical.<\/p>\n<p><strong>The big picture<\/strong>. This update gives Google cleaner, more consistent product data across channels, but shifts more feed management responsibility onto advertisers \u2014 particularly large retailers with complex inventories.<\/p>\n<p><strong>First seen. <\/strong>The update and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> of Google\u2019s comms was first mentioned by PPC News Feed founder <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-01\/google-to-enforce-separate-product-ids-for-multi-channel-items\/\" target=\"_blank\" rel=\"noopener\">Hana Kobzov\u00e1<\/a>.<\/p>\n<p><strong>Bottom line<\/strong>. If your online and in-store products aren\u2019t truly identical, Google will soon require you to treat them as separate items, or risk issues with visibility and eligibility.<\/p>\n<p><strong>Dig Deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/merchants\/answer\/16529073\">Update of multi-channel product system from Google. <\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-to-require-separate-product-ids-for-multi-channel-items-467160\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability. Starting in March 2026, Google Merchant Center will enforce a new system for multi-channel products \u2014 items sold both online and in physical stores \u2014 requiring advertisers to use separate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-706585","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/706585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=706585"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/706585\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=706585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=706585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=706585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}