{"id":706688,"date":"2026-01-07T17:05:09","date_gmt":"2026-01-07T14:05:09","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/37-of-consumers-start-searches-with-ai-instead-of-google-study\/"},"modified":"2026-01-07T17:05:09","modified_gmt":"2026-01-07T14:05:09","slug":"37-of-consumers-start-searches-with-ai-instead-of-google-study","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/37-of-consumers-start-searches-with-ai-instead-of-google-study\/","title":{"rendered":"37% of consumers start searches with AI instead of Google: Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40721ba1668\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40721ba1668\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/37-of-consumers-start-searches-with-ai-instead-of-google-study\/#Traditional_search_frustrations_are_pushing_users_toward_AI_first_forcing_brands_to_stay_visible_and_credible_in_both_places\" >Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Traditional_search_frustrations_are_pushing_users_toward_AI_first_forcing_brands_to_stay_visible_and_credible_in_both_places\"><\/span>Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Consumers are increasingly using AI tools \u2014 not Google \u2014 as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much larger role this year, according to a new report from Eight Oh Two, an SEO and PPC marketing agency.<\/p>\n<p><strong>Why we care<\/strong>. AI isn\u2019t replacing search, but it\u2019s reshaping where search begins, how people discover brands, and which options they consider. A hybrid journey is emerging: AI delivers the first answer, and traditional search confirms it. Brands now need consistency across both or risk losing credibility when users cross-check. As more consumers turn to AI, visibility, trust, and clarity will matter more than ever.<\/p>\n<p><strong>AI as the starting point.<\/strong> More than one-third of consumers (37%) said they begin their searches with AI tools rather than traditional search engines, according to the study. Instead of scanning ads and blue links, users want one clear answer they can act on right away. Respondents consistently described AI as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Faster.<\/li>\n<li>Clearer.<\/li>\n<li>Less cluttered.<\/li>\n<\/ul>\n<p><strong>Traditional search fatigue is real.<\/strong> AI wins when people want speed, simplicity, and relief from noise. Consumers are turning to AI to escape what traditional search has become. Their top search frustrations?<\/p>\n<ul class=\"wp-block-list\">\n<li>Clicking through too many links (40%)<\/li>\n<li>Too many ads and sponsored results (37%)<\/li>\n<li>Difficulty getting a straight answer (33%)<\/li>\n<li>Repetitive or low-quality information (28%)<\/li>\n<\/ul>\n<p><strong>AI answers are gaining trust.<\/strong> Six in ten respondents (60%) said AI delivers better, clearer answers than traditional search, while only 6% said it performs worse. At the same time, trust remains an issue:<\/p>\n<ul class=\"wp-block-list\">\n<li>80% feel confident AI provides unbiased information.<\/li>\n<li>85% still double-check AI answers elsewhere.<\/li>\n<\/ul>\n<p>Traditional search engines remain the preferred option for:<\/p>\n<ul class=\"wp-block-list\">\n<li>Product reviews and pricing.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> and recent events.<\/li>\n<li>Images and videos.<\/li>\n<li>Health and medical information.<\/li>\n<\/ul>\n<p><strong>AI is reshaping brand discovery.<\/strong> When people ask AI for recommendations, they get a short, curated list, often with explanations that highlight some brands and exclude others entirely.<\/p>\n<ul class=\"wp-block-list\">\n<li>Nearly half of consumers (47%) said AI influences which brands they trust.<\/li>\n<li>First impressions are increasingly formed inside AI-generated summaries. If a brand isn\u2019t easy for AI to understand, summarize, or differentiate, it may never be considered.<\/li>\n<\/ul>\n<p><strong>AI now influences purchase decisions.<\/strong> AI\u2019s role now extends well beyond casual queries, according to the survey:<\/p>\n<ul class=\"wp-block-list\">\n<li>47% of consumers have used AI to help make a purchase decision.<\/li>\n<li>57% have used it to find the best prices.<\/li>\n<li>54% have used it to compare products.<\/li>\n<li>48% have used it for AI-generated review summaries.<\/li>\n<\/ul>\n<p>Younger consumers lead adoption, but usage spans categories \u2014 from everyday items to tech, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, and financial services. That said, most purchases still h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en on major retailer or brand websites, not directly inside AI tools.<\/p>\n<p><strong>Expectations for 2026: more AI, fewer searches.<\/strong> AI is becoming the default interface for information, and consumers expect its role to grow quickly this year:<\/p>\n<ul class=\"wp-block-list\">\n<li>63% expect to use AI more.<\/li>\n<li>59% believe AI will become their main way of finding information.<\/li>\n<li>Nearly half expect AI to handle full tasks end to end.<\/li>\n<\/ul>\n<p>At the same time, users want AI to improve in:<\/p>\n<ul class=\"wp-block-list\">\n<li>Fact-checking and citations.<\/li>\n<li>Accuracy and transparency.<\/li>\n<li>Personalization and context.<\/li>\n<\/ul>\n<p><strong>About the survey.<\/strong> Eight Oh Two surveyed 500 consumers who actively use AI tools, with data collected in November. The survey used multiple-choice, rating-scale, and open-ended questions to examine AI usage, search behavior, trust, brand discovery, and purchase decisions, offering a forward-looking view of how search is evolving this year and beyond.<\/p>\n<p><strong>The report.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/eightohtwo.com\/2026-ai-search-behavior-study\/\" target=\"_blank\" rel=\"noopener\">2026 AI and Search Behavior Study<\/a> (registration required)<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/consumers-start-searches-ai-not-google-study-467159\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places. Consumers are increasingly using AI tools \u2014 not Google \u2014 as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much larger role this&#8230;<\/p>\n","protected":false},"author":1,"featured_media":706689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/search-ai-google-search.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-706688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/706688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=706688"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/706688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/706689"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=706688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=706688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=706688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}