{"id":707069,"date":"2026-01-10T22:46:28","date_gmt":"2026-01-10T19:46:28","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-search-themes-in-performance-max-to-50-5\/"},"modified":"2026-01-10T22:46:28","modified_gmt":"2026-01-10T19:46:28","slug":"microsoft-expands-search-themes-in-performance-max-to-50-5","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-search-themes-in-performance-max-to-50-5\/","title":{"rendered":"Microsoft expands search themes in Performance Max to 50"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27248c046da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27248c046da\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-search-themes-in-performance-max-to-50-5\/#Microsoft_is_giving_Performance_Max_advertisers_more_control_by_expanding_search_themes_to_better_guide_automation_toward_high-intent_customers\" >Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_is_giving_Performance_Max_advertisers_more_control_by_expanding_search_themes_to_better_guide_automation_toward_high-intent_customers\"><\/span>Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s to Performance Max campaigns \u2014 a significant increase from previous limits.<\/p>\n<p><strong>Why we care. <\/strong>Search themes act as strategic signals that guide Performance Max toward the queries and intent patterns advertisers care most about. Increasing the cap gives marketers far more room to shape how automation interprets demand, especially for complex or multi-category businesses. <\/p>\n<p>Advertisers will also no longer have to collapse intent into a handful of themes or spin up multiple campaigns just to reflect different product lines or use cases.<\/p>\n<p><strong>The big picture.<\/strong> Microsoft is leaning into signal-based control rather than rigid keyword targeting. Advertisers can pair search themes with LinkedIn profile targeting and other audience signals, including impression-based remarketing, to help Performance Max focus on high-value customers instead of broad, generic demand.<\/p>\n<p><strong>What to watch.<\/strong> Microsoft says additional updates are coming in its Advertising blog next week, suggesting this expansion is part of a broader push to make Performance Max more flexible \u2014 and more advertiser-guided \u2014 without walking back automation.<\/p>\n<p><strong>First seen. <\/strong>Microsoft Product Liaison Navah Hopkins shared this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/navahhopkins_we-have-a-number-of-exciting-updates-being-activity-7415426292747276288-pPte\/?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAAAOXwgBGvKJ5PG5kuwaTmFUJWimyBar5pw\">LinkedIn<\/a> as well as teasing some updates coming next week Wednesday (Jan 14th). <\/p>\n<p><strong>The bottom line.<\/strong> By allowing up to 50 search themes, Microsoft is giving advertisers a stronger steering wheel for Performance Max, not by adding complexity, but by expanding the signals that matter most.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-expands-search-themes-in-performance-max-to-50-467303\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers. Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search themes to Performance Max campaigns \u2014 a significant increase from previous limits. Why we care. Search&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-707069","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/707069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=707069"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/707069\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=707069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=707069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=707069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}