{"id":708020,"date":"2026-01-17T03:40:12","date_gmt":"2026-01-17T00:40:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/"},"modified":"2026-01-17T03:40:12","modified_gmt":"2026-01-17T00:40:12","slug":"amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/","title":{"rendered":"Amy Hebdon discusses the PPC decision that cost her a good client relationship"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a371ed5a5f19\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a371ed5a5f19\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Amy_Hebdon_shares_lessons_from_early_mistakes_in_her_career_emphasizing_the_importance_of_managing_relationships_alongside_campaigns\" >Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Early_career_mistakes_and_learning_experiences\" >Early career mistakes and learning experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Accountability_and_oversight_in_campaign_management\" >Accountability and oversight in campaign management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Stakeholder_management_and_communication\" >Stakeholder management and communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Lessons_on_team_support_and_leadership\" >Lessons on team support and leadership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Strategic_focus_over_tactics\" >Strategic focus over tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Navigating_AI_and_automation_in_PPC\" >Navigating AI and automation in PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship\/#Reflections_and_career_philosophy\" >Reflections and career philosophy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Amy_Hebdon_shares_lessons_from_early_mistakes_in_her_career_emphasizing_the_importance_of_managing_relationships_alongside_campaigns\"><\/span>Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/33bxoChUSX0\" data-id=\"33bxoChUSX0\" data-query=\"feature=oembed\" data-alt=\"The PPC Decision That Cost More Than Performance ft Amy Hebdon\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"The PPC Decision That Cost More Than Performance ft Amy Hebdon\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/33bxoChUSX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>On episode 337 of PPC Live The Podcast, I speak to\u00a0Amy Hebdon, an international paid search expert and founder of Paid Search Magic. The show focuses on the real stories behind paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> work, including mistakes, surprises, and lessons learned, rather than just tactical advice. Amy\u2019s breadth of experience spans multiple industries and digital marketing disciplines, making her insights particularly valuable for marketers navigating complex campaigns.<\/p>\n<h2 id=\"early-career-mistakes-and-learning-experiences\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Early_career_mistakes_and_learning_experiences\"><\/span>Early career mistakes and learning experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amy shares a formative experience early in her career managing a fitness client\u2019s creative assets that were incompatible with Google Ads. Despite her intention to protect the account and comply with platform policies, her <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach\u2014particularly in a high-stakes meeting with leadership\u2014led to friction with the creative team. She reflects that, while the decision was correct for the account, she could have handled the communication more tactfully to preserve relationships and maintain future collaboration.<\/p>\n<h2 id=\"accountability-and-oversight-in-campaign-management\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accountability_and_oversight_in_campaign_management\"><\/span>Accountability and oversight in campaign management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amy recounts another early mistake where she failed to manage a low-touch account after being temporarily assigned sole responsibility. The account ran inactive for several weeks due to an expired insertion order, highlighting the importance of personal accountability, proactive check-ins, and structured processes\u2014even when managing seemingly minor campaigns. She notes that both her own oversight and the client\u2019s lack of internal checks contributed to the problem.<\/p>\n<h2 id=\"stakeholder-management-and-communication\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stakeholder_management_and_communication\"><\/span>Stakeholder management and communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Throughout her stories, Amy emphasizes the importance of understanding stakeholders\u2019 perspectives and managing relationships carefully. She reflects on how decisions that seem right from a tactical perspective can carry relational consequences, reinforcing the need for empathy, objectivity, and strategic communication when navigating conflicts or escalations.<\/p>\n<h2 id=\"lessons-on-team-support-and-leadership\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lessons_on_team_support_and_leadership\"><\/span>Lessons on team support and leadership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amy highlights the value of having a supportive team and managers who focus on shared objectives rather than blame. Effective leadership, she says, involves fostering collaboration, redistributing workload when needed, and creating an environment where mistakes can be acknowledged and corrected without fear. For managers, encouraging accountability and openness in their teams ensures both performance and professional growth.<\/p>\n<h2 id=\"strategic-focus-over-tactics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategic_focus_over_tactics\"><\/span>Strategic focus over tactics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amy stresses that paid media success requires a strategic mindset rather than purely tactical execution. Focusing only on bid settings or platform features often misses the broader goal of conversion optimization and audience alignment. She warns that even technically flawless campaigns can fail if they lack alignment with overall objectives, emphasizing the need to step back and evaluate strategy rather than just \u201cchopping down the nearest tree.\u201d<\/p>\n<h2 id=\"navigating-ai-and-automation-in-ppc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Navigating_AI_and_automation_in_PPC\"><\/span>Navigating AI and automation in PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With AI increasingly integrated into digital marketing, Amy warns that over-reliance on automated outputs can be risky. AI may produce outputs that \u201cfeel\u201d correct but lack accuracy, and marketers need a strong foundational knowledge to evaluate results critically. Strategy, judgment, and subject matter expertise remain essential for distinguishing meaningful insights from noise generated by automation.<\/p>\n<h2 id=\"reflections-and-career-philosophy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflections_and_career_philosophy\"><\/span>Reflections and career philosophy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amy concludes that mistakes are an inevitable and valuable part of a career in PPC. Distance over time allows marketers to contextualize errors, learn from them, and avoid being defined by them. She likens her career to \u201cpractical magic,\u201d blending technical precision with strategic insight to achieve results, while acknowledging that true success requires both patience and methodical planning.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amy-hebdon-discusses-the-ppc-decision-that-cost-her-a-good-client-relationship-467654\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns. On episode 337 of PPC Live The Podcast, I speak to\u00a0Amy Hebdon, an international paid search expert and founder of Paid Search Magic. The show focuses on the real stories behind paid media work, including mistakes, surprises,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":708021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/PLTP-Image-7.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-708020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=708020"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/708021"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=708020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=708020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=708020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}