{"id":708130,"date":"2026-01-17T19:20:13","date_gmt":"2026-01-17T16:20:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-makes-manual-cpc-easier-to-find\/"},"modified":"2026-01-17T19:20:13","modified_gmt":"2026-01-17T16:20:13","slug":"google-ads-makes-manual-cpc-easier-to-find","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-makes-manual-cpc-easier-to-find\/","title":{"rendered":"Google Ads makes Manual CPC easier to find"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c7bde0c332\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c7bde0c332\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-makes-manual-cpc-easier-to-find\/#Advertisers_can_now_access_Manual_CPC_directly_in_campaign_setup_making_it_easier_to_set_bids_without_bypassing_recommended_options\" >Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_can_now_access_Manual_CPC_directly_in_campaign_setup_making_it_easier_to_set_bids_without_bypassing_recommended_options\"><\/span>Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads simplified access to Manual CPC during campaign setup. Instead of navigating through the \u201cSelect a bid strategy directly (not recommended)\u201d option, advertisers now see \u201cManually set bids\u201d directly under the Conversions goal.<\/p>\n<p><strong>The change:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Manual CPC is surfaced within Google\u2019s primary bidding flow.<\/li>\n<li>Advertisers no longer need to bypass Google\u2019s recommended strategies to access it.<\/li>\n<li>The update is visible in campaign bidding settings across the UI.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Manual Cpc Setup\" class=\"wp-image-467632\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/manual-cpc-setup.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/manual-cpc-setup-768x432.png 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/manual-cpc-setup.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/manual-cpc-setup.png\" alt=\"Manual Cpc Setup\" class=\"wp-image-467632\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/manual-cpc-setup.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/manual-cpc-setup-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care. <\/strong>Manual CPC remains a go-to bidding strategy for advertisers who want hands-on control, but Google\u2019s setup flow has increasingly nudged users toward automated bidding. This update lowers the friction for those who still prefer manual control.<\/p>\n<p><strong>Big picture<\/strong>. While Google continues to push Smart Bidding, this change acknowledges that manual bidding still plays an important role \u2014 especially for experienced advertisers, niche campaigns, or situations where automation isn\u2019t the best fit.<\/p>\n<p><strong>Credit<\/strong>. The update was shared by Hana Kobzov\u00e1 founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-01\/google-ads-simplifies-access-to-manual-cpc\/\">PPC News Feed<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-makes-manual-cpc-easier-to-find-467631\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options. Google Ads simplified access to Manual CPC during campaign setup. Instead of navigating through the \u201cSelect a bid strategy directly (not recommended)\u201d option, advertisers now see \u201cManually set bids\u201d directly under the Conversions goal. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":708131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/The-Google-Ads-Demand-Gen-playbook-for-todays-fractured-consumer-journey.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-708130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=708130"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/708131"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=708130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=708130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=708130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}