{"id":708574,"date":"2026-01-21T02:30:37","date_gmt":"2026-01-20T23:30:37","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/organic-search-traffic-is-down-2-5-yoy-new-data-shows-2\/"},"modified":"2026-01-21T02:30:37","modified_gmt":"2026-01-20T23:30:37","slug":"organic-search-traffic-is-down-2-5-yoy-new-data-shows-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/organic-search-traffic-is-down-2-5-yoy-new-data-shows-2\/","title":{"rendered":"Organic search traffic is down 2.5% YoY, new data shows"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2495f79c87e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2495f79c87e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/organic-search-traffic-is-down-2-5-yoy-new-data-shows-2\/#SEO_isnt_dead_New_data_confirms_it_traffic_grew_at_the_largest_sites_and_the_sharpest_declines_were_felt_by_the_top_100_to_10000_sites\" >SEO isn\u2019t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"SEO_isnt_dead_New_data_confirms_it_traffic_grew_at_the_largest_sites_and_the_sharpest_declines_were_felt_by_the_top_100_to_10000_sites\"><\/span>SEO isn\u2019t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Organic search traffic is down just 2.5% year over year \u2014 nowhere near the 25% to 60% drops often cited in industry commentary. That\u2019s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites.<\/p>\n<p>This finding challenges the idea that generative AI tools like ChatGPT are rapidly replacing traditional search and gutting SEO.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.<\/strong> Surveys, anecdotes, and case studies have fueled claims that organic traffic has collapsed and large language models are pulling demand away from search engines. Graphite\u2019s data tells a different story.<\/p>\n<ul class=\"wp-block-list\">\n<li>Using Similarweb visit data, the study compared organic search traffic to the top 40,000 U.S. sites from February to December 2024 and January to November 2025. The result was a modest decline, not a dramatic one.<\/li>\n<li>Google\u2019s statements support this view. In August 2025, the company said total organic click volume from Google Search was \u201crelatively stable year over year.\u201d<\/li>\n<\/ul>\n<p><strong>By the numbers.<\/strong> Traffic trends vary by site size. The largest sites, including the top 10, grew organic traffic by about 1.6%. Declines were concentrated among mid-sized publishers ranked roughly between the top 100 and 10,000.<\/p>\n<ul class=\"wp-block-list\">\n<li>Organic SEO traffic: -2.5% YoY<\/li>\n<li>Search engine traffic overall (2025): +0.4%<\/li>\n<li>Google traffic (2025): +0.8%<\/li>\n<li>Organic vs. paid clicks: ~90% organic, ~10% ads<\/li>\n<li>AI Overview CTR impact: -35% when present<\/li>\n<li>AI Overview prevalence: ~30% of SERPs<\/li>\n<\/ul>\n<p><strong>AI Overviews: impact, not collapse.<\/strong> AI Overviews do reduce click-through rates when they appear, but their reach is smaller than many assume.<\/p>\n<ul class=\"wp-block-list\">\n<li>AI Overviews appear in about 30% of queries, mostly informational ones.<\/li>\n<li>Commercial and transactional keywords are far less affected.<\/li>\n<\/ul>\n<p><strong>Google ads aren\u2019t \u201cstealing\u201d organic clicks.<\/strong> Another common claim is that Google is shifting traffic from organic results to paid ads. The data shows only a modest change.<\/p>\n<ul class=\"wp-block-list\">\n<li>The share of clicks going to ads rose by about two percentage points. <\/li>\n<li>Organic results still generate roughly 10 times more clicks than paid placements.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> SEO is still a massive channel. AI is changing how results appear and how users interact with information, but demand for search hasn\u2019t collapsed. The real shift is that SEO is fragmenting. There are more SERP features, more AI-driven answers, and more competition for fewer clicks on informational queries. Strategy now matters more than ever.<\/p>\n<p><strong>About the data.<\/strong> The analysis uses Similarweb traffic estimates for more than 40,000 of the largest U.S. websites. These estimates combine opt-in user panels, ISP and mobile carrier data, public web signals, and direct measurement from participating sites to model visits and traffic sources at scale. To validate accuracy, Graphite compared Similarweb trends with first-party Google Search Console and Google Analytics data across multiple sites and found a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>n correlation of 0.86.<\/p>\n<p><strong>The analysis.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/graphite.io\/five-percent\/debunking-the-myth-that-seo-traffic-has-dramatically-declined\" target=\"_blank\" rel=\"noopener\">Debunking The Myth That Search Is Dying<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/organic-search-traffic-down-yoy-data-467748\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO isn\u2019t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites. Organic search traffic is down just 2.5% year over year \u2014 nowhere near the 25% to 60% drops often cited in industry commentary. That\u2019s one big takeaway from a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-708574","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=708574"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708574\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=708574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=708574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=708574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}