{"id":708929,"date":"2026-01-23T07:00:23","date_gmt":"2026-01-23T04:00:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-demand-gen-gets-more-shoppable-and-more-measurable\/"},"modified":"2026-01-23T07:00:23","modified_gmt":"2026-01-23T04:00:23","slug":"googles-demand-gen-gets-more-shoppable-and-more-measurable","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-demand-gen-gets-more-shoppable-and-more-measurable\/","title":{"rendered":"Google\u2019s Demand Gen gets more shoppable \u2014 and more measurable"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25dad115937\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25dad115937\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-demand-gen-gets-more-shoppable-and-more-measurable\/#Googles_Demand_Gen_updates_make_video_ads_more_shoppable_and_measurable_across_YouTube_and_Google\" >Google\u2019s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_Demand_Gen_updates_make_video_ads_more_shoppable_and_measurable_across_YouTube_and_Google\"><\/span>Google\u2019s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is pushing more Demand Gen features (boosting shoppable and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> ads) into <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and Google surfaces.<\/p>\n<p><strong>What\u2019s new:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Shoppable CTV<\/strong> via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on connected TVs.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1150\" height=\"642\" http: alt=\"Shoppable CTV\" class=\"wp-image-467828\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Shoppable-CTV.png 1150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Shoppable-CTV-768x429.png 768w\" data-lazy-sizes=\"(max-width: 1150px) 100vw, 1150px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Shoppable-CTV.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1150\" height=\"642\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Shoppable-CTV.png\" alt=\"Shoppable CTV\" class=\"wp-image-467828\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Shoppable-CTV.png 1150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Shoppable-CTV-768x429.png 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Attributed Branded Searches<\/strong> are available for Demand Gen, giving advertisers visibility into how campaigns drive brand search activity across Google and YouTube (activation required via a Google rep).<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"630\" http: alt=\"Attributed Brand Searches\" class=\"wp-image-467829\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Attributed-Brand-Searches.png 1128w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Attributed-Brand-Searches-768x429.png 768w\" data-lazy-sizes=\"(max-width: 1128px) 100vw, 1128px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Attributed-Brand-Searches.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"630\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Attributed-Brand-Searches.png\" alt=\"Attributed Brand Searches\" class=\"wp-image-467829\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Attributed-Brand-Searches.png 1128w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Attributed-Brand-Searches-768x429.png 768w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Travel Feeds<\/strong> allow advertisers to connect Hotel Center feeds to create dynamic video ads with real-time pricing, ratings, and availability.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"632\" http: alt=\"Travel Feeds\" class=\"wp-image-467830\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Travel-Feeds.png 1130w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Travel-Feeds-768x430.png 768w\" data-lazy-sizes=\"(max-width: 1130px) 100vw, 1130px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Travel-Feeds.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"632\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Travel-Feeds.png\" alt=\"Travel Feeds\" class=\"wp-image-467830\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Travel-Feeds.png 1130w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Travel-Feeds-768x430.png 768w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\"><\/figure>\n<\/div>\n<p><strong>By the numbers:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Demand Gen campaigns that include TV screens drive 7% incremental conversions at the same ROI, according to Google. <\/li>\n<li>They also report that, LG Electronics saw a 24% higher conversion rate versus paid social, while reaching high-value customers at a 91% lower CPA.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This update makes Demand Gen more actionable, measurable, and competitive with paid social, not just a discovery channel. Shoppable CTV turns previously passive TV impressions into direct commerce opportunities, attributed branded search helps prove Demand Gen\u2019s influence beyond last-click, and travel feeds shorten the path from browsing to booking. <\/p>\n<p>Together, these features help advertisers drive incremental conversions, reach high-value audiences at lower CPAs, and justify upper-funnel spend with clearer performance signals \u2014 all inside Google\u2019s ecosystem.<\/p>\n<p><strong>Between the lines<\/strong>. Google is positioning Demand Gen as a serious alternative to paid social by combining premium video inventory, first-party signals, and improved measurement \u2014 especially as advertisers look for scalable performance outside traditional social platforms.<\/p>\n<p><strong>Bottom line<\/strong>. With shoppable CTV, stronger brand attribution, and travel-focused automation, Demand Gen is becoming a more versatile performance engine \u2014 and a bigger part of Google\u2019s pitch to win budgets higher up the funnel.<\/p>\n<p><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-january-2026\/\">See the newest product features in January\u2019s Demand Gen Drop<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-demand-gen-gets-more-shoppable-and-more-measurable-467823\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google. Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What\u2019s new: Shoppable CTV via Demand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":708930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Local-Services-Ads-vs.-Search-Ads-Which-drives-better-local-leads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-708929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=708929"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/708929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/708930"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=708929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=708929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=708929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}