{"id":709035,"date":"2026-01-23T22:40:17","date_gmt":"2026-01-23T19:40:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/tiktoks-u-s-joint-venture-could-reduce-long-term-uncertainty-for-brands\/"},"modified":"2026-01-23T22:40:17","modified_gmt":"2026-01-23T19:40:17","slug":"tiktoks-u-s-joint-venture-could-reduce-long-term-uncertainty-for-brands","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktoks-u-s-joint-venture-could-reduce-long-term-uncertainty-for-brands\/","title":{"rendered":"TikTok\u2019s U.S. joint venture could reduce long-term uncertainty for brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e21509c8cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e21509c8cf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktoks-u-s-joint-venture-could-reduce-long-term-uncertainty-for-brands\/#Majority_US_ownership_Oracle-hosted_data_and_independent_governance_aim_to_end_ban_fears_and_give_brands_and_creators_a_steadier_outlook\" >Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Majority_US_ownership_Oracle-hosted_data_and_independent_governance_aim_to_end_ban_fears_and_give_brands_and_creators_a_steadier_outlook\"><\/span>Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>TikTok announced a new U.S.-based joint venture to meet federal national security requirements and keep the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> available to more than 200 million Americans.<\/p>\n<p>The entity, TikTok USDS Joint Venture LLC, was established under an executive order signed by President Trump on Sept. 25.<\/p>\n<p><strong>The big picture. <\/strong>TikTok USDS Joint Venture is majority American-owned and operates independently, with control over U.S. user data, content moderation, and algorithm security. <\/p>\n<ul class=\"wp-block-list\">\n<li>ByteDance holds a 19.9% stake, below the threshold U.S. officials have often cited as a national security risk.<\/li>\n<li>The joint venture expands TikTok\u2019s existing U.S. Data Security program and is designed to isolate sensitive systems from foreign access.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This joint venture could decide whether TikTok continues operating in the U.S. without bans or forced divestment. It moves control of U.S. user data, content moderation, and the recommendation algorithm to a majority American-owned, U.S.-governed entity, directly addressing long-standing national security concerns. For creators, advertisers, and rival platforms, it serves as a test case for how the U.S. may regulate foreign-owned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> going forward.<\/p>\n<p><strong>How the safeguards work.<\/strong> U.S. user data will be stored and protected in Oracle\u2019s U.S.-based cloud, supported by ongoing audits and third-party cybersecurity certifications. <\/p>\n<ul class=\"wp-block-list\">\n<li>The joint venture says its security program meets federal and industry standards, including NIST, ISO 27001, and CISA requirements.<\/li>\n<li>The recommendation algorithm for U.S. users will be retrained, tested, and updated using U.S. data, then secured entirely within Oracle\u2019s U.S. environment. <\/li>\n<li>The source code will undergo continuous review under formal software assurance protocols.<\/li>\n<\/ul>\n<p><strong>Trust, safety, and content moderation.<\/strong> Unlike earlier arrangements, the joint venture holds decision-making authority over trust and safety policies and content moderation for U.S. users. This control is designed to strengthen accountability and limit foreign influence over sensitive moderation decisions.<\/p>\n<p><strong>Global reach, U.S. control. <\/strong>While the joint venture oversees U.S. security and safety functions, TikTok\u2019s global U.S. entities will continue to manage interoperability and commercial operations, including advertising, marketing, and ecommerce.<\/p>\n<ul class=\"wp-block-list\">\n<li>This structure keeps U.S. creators and businesses discoverable worldwide, TikTok said.<\/li>\n<\/ul>\n<p><strong>Who\u2019s in charge. <\/strong>The joint venture is overseen by a seven-member board with a majority of American directors, including executives from Silver Lake, Oracle, Susquehanna International Group, and MGX.<\/p>\n<ul class=\"wp-block-list\">\n<li>Adam Presser was appointed CEO, and Will Farrell was named chief security officer.<\/li>\n<li>The board\u2019s security committee is chaired by Raul Fernandez, CEO of DXC Technology.<\/li>\n<\/ul>\n<p><strong>Ownership structure.<\/strong> Silver Lake, Oracle, and MGX are the joint venture\u2019s three managing investors, each holding 15%. <\/p>\n<ul class=\"wp-block-list\">\n<li>Additional investors include firms affiliated with Michael Dell, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Atlantic, Dragoneer, and Xavier Niel. <\/li>\n<li>The safeguards also extend to CapCut, Lemon8, and other TikTok-owned apps in the U.S.<\/li>\n<\/ul>\n<p><strong>What\u2019s next. <\/strong>The announcement positions <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/announcement-from-the-new-tiktok-usds-joint-venture-llc?lang=en\" target=\"_blank\" rel=\"noopener\">TikTok USDS Joint Venture<\/a> as a long-term solution to U.S. regulatory pressure. Whether it fully satisfies lawmakers and national security agencies \u2014 and finally stabilizes TikTok\u2019s U.S. future \u2014 will become clear as oversight and enforcement begin.<\/p>\n<p><strong>Catch-up. <\/strong>$14 billion deal keeps TikTok alive in U.S.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-launches-u-s-controlled-joint-venture-467875\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook. TikTok announced a new U.S.-based joint venture to meet federal national security requirements and keep the app available to more than 200 million Americans. The entity, TikTok USDS Joint Venture LLC, was established under&#8230;<\/p>\n","protected":false},"author":1,"featured_media":709036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/TIkTok-ban-in-the-united-states.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-709035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/709035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=709035"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/709035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/709036"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=709035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=709035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=709035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}