{"id":709068,"date":"2026-01-24T03:55:14","date_gmt":"2026-01-24T00:55:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/apple-ads-adds-more-ad-slots-to-app-store-search-results\/"},"modified":"2026-01-24T03:55:14","modified_gmt":"2026-01-24T00:55:14","slug":"apple-ads-adds-more-ad-slots-to-app-store-search-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/apple-ads-adds-more-ad-slots-to-app-store-search-results\/","title":{"rendered":"Apple Ads adds more ad slots to App Store search results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf2b67f5c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf2b67f5c8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/apple-ads-adds-more-ad-slots-to-app-store-search-results\/#Apple_is_adding_more_ad_slots_to_App_Store_search_results_creating_new_install_opportunities_while_increasing_competition_for_high-intent_searches\" >Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Apple_is_adding_more_ad_slots_to_App_Store_search_results_creating_new_install_opportunities_while_increasing_competition_for_high-intent_searches\"><\/span>Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they\u2019re looking to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download apps<\/a>.<\/p>\n<p>Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK, followed by Japan. The expansion is expected to roll out to all Apple Ads markets by the end of March.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"488\" height=\"960\" http: alt=\"0082 Search Results\" class=\"wp-image-467906\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/0082-search-results.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"488\" height=\"960\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/0082-search-results.png\" alt=\"0082 Search Results\" class=\"wp-image-467906\"><\/figure>\n<\/div>\n<p><strong>Why we care<\/strong>. More ad slots in App Store search results mean more chances to win installs\u2014but also more competition for the same high-intent queries, which could push up costs. With no ability to choose placements, performance may vary by position, making creative relevance, keyword strategy, and conversion tracking more important than ever.<\/p>\n<p><strong>What\u2019s changing<\/strong>. Until now, Apple Ads search results featured a single sponsored placement at the top of the page. Beginning in March, multiple ad positions may appear for a single search query, including the existing top slot and new placements further down the results.<\/p>\n<p>The new placements will be supported on devices running iOS and iPadOS 26.2 and later.<\/p>\n<p><strong>How eligibility works<\/strong>. Advertisers don\u2019t need to make any changes to access the new inventory. Any existing search results campaign will automatically be eligible to appear in all available positions.<\/p>\n<p>However, advertisers can\u2019t choose or bid for specific placements. Apple will decide where an ad appears within search results.<\/p>\n<p><strong>Ad formats and pricing stay the same<\/strong>. Ads will look the same regardless of placement, using either a default product page or a custom product page. Optional deep links can send users directly to a specific in-app destination.<\/p>\n<p>Billing remains unchanged, with advertisers paying on a cost-per-tap or cost-per-install basis.<\/p>\n<p><strong>How ads are matched to searches<\/strong>. Search results ads continue to rely on keywords, either selected by advertisers or suggested by Apple. Apple says its relevance-based matching delivers more than a 60% average conversion rate for top-of-search ads.<\/p>\n<p>Placement is determined by a combination of relevance and bid, but relevance is non-negotiable. Apple says ads won\u2019t enter auctions if they aren\u2019t a strong match for the user\u2019s query \u2014 regardless of bid size.<\/p>\n<p><strong>What advertisers should watch<\/strong>. More ad slots mean more opportunities \u2014 but also more competition within the same search results page. Advertisers may need to closely monitor performance by query, creative alignment, and conversion rates as the rollout expands globally.<\/p>\n<p><strong>What\u2019s next<\/strong>. The phased rollout will continue through March, bringing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads.apple.com\/app-store\/help\/ad-placements\/0082-search-results?cid=ads-app-store-em-c00376-M02485\">additional App Store search ads<\/a> to all Apple Ads markets. For app marketers, it marks a meaningful shift in how search visibility \u2014 and competition \u2014 will work inside the App Store.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/apple-ads-adds-more-ad-slots-to-app-store-search-results-467905\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches. Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they\u2019re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":709069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Apple-Ads-What-you-need-to-know-in-2026.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-709068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/709068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=709068"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/709068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/709069"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=709068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=709068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=709068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}