{"id":709569,"date":"2026-01-27T19:00:27","date_gmt":"2026-01-27T16:00:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/range-sports-acquires-live-experiences-company-superfly\/"},"modified":"2026-01-27T19:00:27","modified_gmt":"2026-01-27T16:00:27","slug":"range-sports-acquires-live-experiences-company-superfly","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/range-sports-acquires-live-experiences-company-superfly\/","title":{"rendered":"Range Sports Acquires Live Experiences Company Superfly"},"content":{"rendered":"
\n

\n\tRange Sports has acquired Superfly, the marketing and event company behind Bonaroo and more.\u00a0\u00a0<\/p>\n

\n\tAs part of the acquisition, Superfly will drive experiential opportunities across sports, entertainment, music and more as Range launches a new live experiences division. Superfly founders Rick Farman, Rich Goodstone and Kerry Black, as well as the company\u2019s leadership team and staff, will move with the company.<\/p>\n

\n\tThe acquisition does not include Superfly\u2019s ownership interest in the music festival Outside Lands. Superfly will continue in producing the festival in partnership with Another Planet Entertainment, with no changes to the existing operating structure or creative leadership of the event.<\/p>\n

\n\tFounded 25 years ago, Superfly also created and built up comedy and musical festival Clusterfest and The Friends Experience. Bonaroo was later acquired by Live Nation. <\/p>\n

\n\t\u201cSuperfly has always been driven by the belief that experiences should matter\u2014culturally, emotionally, and commercially,\u201d said Rick Farman, co-founder of Superfly. \u201cWe\u2019ve earned the trust of some of the world\u2019s most influential brands by consistently delivering at the highest level, and through our enduring live IP, we\u2019ve demonstrated the power of experiences that connect fans to what they love. Joining Range marks an exciting next chapter, allowing us to bring that app<\/a>roach to a much broader ecosystem.\u201d<\/p>\n

\n\tIn addition to representing athletes such as Gabby Thomas and Illona Maher, Range also works on partnerships and media<\/a> for the Indiana Pacers and Fever, Shaun White\u2019s Snow League and National Women\u2019s Soccer League and Gotham FC, as well as\u00a0brand consulting and IP creation.\u00a0<\/p>\n

\n\t\u201cAs consumer demand continues to fuel explosive growth of the live events industry, we knew that we needed a best-in-class partner to help our clients unlock full global value while also building & scaling new owned & operated assets,\u201d Range CEO Peter Micelli said.<\/p>\n

\n\tMicelli added, \u201cSuperfly\u2019s like-minded founders and leadership team are the industry\u2019s preeminent live IP development engine, and we couldn\u2019t be more honored to welcome them to Range. When combined with our deep relationships with talent and the robust capabilities of our dynamic ecosystem, together, we are going to build the future of live experiences and enduring IP.\u201d<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

If you want to read more Like this articles, you can visit our Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Range Sports has acquired Superfly, the marketing and event company behind Bonaroo and more.\u00a0\u00a0 As part of the acquisition, Superfly will drive experiential opportunities across sports, entertainment, music and more as Range launches a new live experiences division. Superfly founders Rick Farman, Rich Goodstone and Kerry Black, as well as the company\u2019s leadership team and…<\/p>\n","protected":false},"author":1,"featured_media":709570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/01\/GettyImages-830905732.jpg?w=1440&h=810&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[39579,138918],"class_list":["post-709569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-music","tag-range-media-partners"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/709569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=709569"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/709569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/709570"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=709569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=709569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=709569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}