{"id":710075,"date":"2026-02-02T23:00:24","date_gmt":"2026-02-02T20:00:24","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-api-update-cracks-open-performance-max-by-channel\/"},"modified":"2026-02-02T23:00:24","modified_gmt":"2026-02-02T20:00:24","slug":"google-ads-api-update-cracks-open-performance-max-by-channel","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-api-update-cracks-open-performance-max-by-channel\/","title":{"rendered":"Google Ads API update cracks open Performance Max by channel"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dc17836113\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dc17836113\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-api-update-cracks-open-performance-max-by-channel\/#Google_Ads_API_v23_lets_advertisers_break_down_PMax_campaign_results_by_channel_offering_more_precise_insights_for_optimization\" >Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_API_v23_lets_advertisers_break_down_PMax_campaign_results_by_channel_offering_more_precise_insights_for_optimization\"><\/span>Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance data was largely grouped into a single mixed category.<\/p>\n<p><strong>The change under the hood<\/strong>. Earlier API versions typically returned a <em>MIXED<\/em> value for the <code>ad_network_type<\/code> segment in Performance Max campaigns. With v23, those responses now break out into specific channel enums \u2014 a meaningful shift for reporting and optimization.<\/p>\n<p><strong>Why we care. <\/strong>Google Ads API v23 doesn\u2019t just add features \u2014 it changes how advertisers understand Performance Max. The update introduces channel-level reporting, giving marketers long-requested visibility into where PMax ads actually run.<\/p>\n<p><strong>How advertisers can use it<\/strong>. Channel-level data is available at the campaign, asset group, and asset level, allowing teams to see how individual creatives perform across Google properties. When combined with v22 segments like <code>ad_using_video<\/code> and <code>ad_using_product_data<\/code>, advertisers can isolate results such as video performance on YouTube or Shopping ads on Search.<\/p>\n<p><strong>For developers<\/strong>. Upgrading to v23 will surface more detailed reporting than before. Reporting systems that relied on the legacy MIXED value will need to be updated to handle the new channel enums.<\/p>\n<p><strong>What to watch:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Channel data is only available for dates starting June 1, 2025.<\/li>\n<li>Asset group\u2013level channel reporting remains API-only and won\u2019t <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in the Google Ads UI.<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>. The latest Google Ads API release quietly delivers one of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads-developers.googleblog.com\/2026\/01\/introducing-channel-level-reporting-for.html\">the biggest Performance Max updates yet<\/a> \u2014 turning a black-box campaign type into something advertisers can finally analyze by channel.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-api-update-cracks-open-performance-max-by-channel-468170\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization. As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance data was largely grouped into a single&#8230;<\/p>\n","protected":false},"author":1,"featured_media":710076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Is-your-account-ready-for-Google-AI-Max-A-pre-test-checklist.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-710075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=710075"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/710076"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=710075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=710075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=710075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}