{"id":710109,"date":"2026-02-03T04:15:12","date_gmt":"2026-02-03T01:15:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/"},"modified":"2026-02-03T04:15:12","modified_gmt":"2026-02-03T01:15:12","slug":"how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/","title":{"rendered":"How to build a modern Google Ads targeting strategy like a pro"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33b4f1885f7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33b4f1885f7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Learn_a_practical_PPC_framework_that_predicts_intent_reaches_beyond_search_and_connects_the_right_audiences_to_the_right_content\" >Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#The_challenge_with_traditional_Search_Marketing\" >The challenge with traditional Search Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Understanding_targeting_capabilities_in_Google_Ads\" >Understanding targeting capabilities in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#The_three_types_of_content_targeting\" >The three types of content targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#The_four_types_of_audience_targeting\" >The four types of audience targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Building_your_targeting_strategy\" >Building your targeting strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Strategies_for_sensitive_interest_categories\" >Strategies for sensitive interest categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Remember_High_CPCs_arent_the_enemy\" >Remember: High CPCs aren\u2019t the enemy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Search_alone_cant_deliver_the_results_youre_used_to\" >Search alone can\u2019t deliver the results you\u2019re used to<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-a-modern-google-ads-targeting-strategy-like-a-pro-2\/#Watch_How_to_build_a_modern_targeting_strategy_like_a_pro_Live_Q_A\" >Watch: How to build a modern targeting strategy like a pro + Live Q&amp;A<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_a_practical_PPC_framework_that_predicts_intent_reaches_beyond_search_and_connects_the_right_audiences_to_the_right_content\"><\/span>Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver the same results most businesses expect.<\/p>\n<p>As Google Ads Coach Jyll Saskin Gales showed at SMX Next, real performance now comes from going beyond traditional search and using it to strengthen a broader PPC strategy.<\/p>\n<h2 id=\"the-challenge-with-traditional-search-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_challenge_with_traditional_Search_Marketing\"><\/span>The challenge with traditional Search Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As search marketers, we\u2019re great at reaching people who are actively searching for what we sell. But we often miss people who fit our ideal audience and aren\u2019t searching yet.<\/p>\n<p>The real opportunity sits at the intersection of intent and audience fit.<\/p>\n<p>Take the search [vacation packages]. That query could come from a family with young kids, a honeymooning couple, or a group of retirees. The keyword is the same, but each audience needs a different message and a different offer.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1410\" height=\"802\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Screenshot 2025 12 09 At 20.29.48\" class=\"wp-image-465936\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.29.48.png 1410w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.29.48-768x437.png 768w\" data-lazy-sizes=\"(max-width: 1410px) 100vw, 1410px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.29.48.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1410\" height=\"802\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.29.48.png\" alt=\"Screenshot 2025 12 09 At 20.29.48\" class=\"wp-image-465936\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.29.48.png 1410w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.29.48-768x437.png 768w\" sizes=\"(max-width: 1410px) 100vw, 1410px\"><\/figure>\n<h2 id=\"understanding-targeting-capabilities-in-google-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_targeting_capabilities_in_Google_Ads\"><\/span>Understanding targeting capabilities in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are two main types of targeting:<\/p>\n<ul class=\"wp-block-list\">\n<li>Content targeting shows ads in specific places.<\/li>\n<li>Audience targeting shows ads to specific types of people.<\/li>\n<\/ul>\n<p>For example, targeting [flights to Paris] is content targeting. Targeting people who are \u201cin-market for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>s to Paris\u201d is audience targeting. Google builds in-market audiences by analyzing behavior across multiple signals, including searches, browsing activity, and location.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"786\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Screenshot 2025 12 09 At 20.30.55\" class=\"wp-image-465937\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.30.55.png 1424w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.30.55-768x424.png 768w\" data-lazy-sizes=\"(max-width: 1424px) 100vw, 1424px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.30.55.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"786\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.30.55.png\" alt=\"Screenshot 2025 12 09 At 20.30.55\" class=\"wp-image-465937\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.30.55.png 1424w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.30.55-768x424.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n<h2 id=\"the-three-types-of-content-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_three_types_of_content_targeting\"><\/span>The three types of content targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Keyword targeting:<\/strong> Reach people when they search on Google, including through dynamic ad groups and Performance Max.<\/li>\n<li><strong>Topic targeting:<\/strong> Show ads alongside content related to specific topics in display and video campaigns.<\/li>\n<li><strong>Placement targeting:<\/strong> Put ads on specific websites, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> channels, or videos where your ideal customers already spend time.<\/li>\n<\/ul>\n<h2 id=\"the-four-types-of-audience-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_four_types_of_audience_targeting\"><\/span>The four types of audience targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Google\u2019s data:<\/strong> Prebuilt segments include detailed demographics (such as parents of toddlers vs. teens), affinity segments (interests like vegetarianism), in-market segments (people actively researching purchases), and life events (graduating or retiring). Any advertiser can use these across most campaign types.<\/li>\n<li><strong>Your data:<\/strong> Target website visitors, app users, people who engaged with your Google content (YouTube viewers or search clickers), and customer lists through Customer Match. Note that remarketing is restricted for sensitive interest categories.<\/li>\n<li><strong>Custom segments:<\/strong> Turn content targeting into audience targeting by building segments based on what people search for, their interests, and the websites or apps they use. These go by different names depending on campaign type\u2014\u201ccustom segments\u201d in most campaigns and \u201ccustom search terms\u201d in video campaigns.<\/li>\n<li><strong>Automated targeting:<\/strong> This includes optimized targeting (finding people similar to your converters), audience expansion in video campaigns, audience signals and search themes in Performance Max, and lookalike segments that model new users from your seed lists.<\/li>\n<\/ul>\n<h2 id=\"building-your-targeting-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_your_targeting_strategy\"><\/span>Building your targeting strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To build a modern targeting strategy, you need to answer two questions:<\/p>\n<ul class=\"wp-block-list\">\n<li>How can I sell my offer with Google Ads?<\/li>\n<li>How can I reach a specific kind of person with Google Ads?<\/li>\n<\/ul>\n<p>For example, to reach Google Ads practitioners for lead gen software, you could build custom segments that target people who use the Google Ads app, visit industry sites like searchengineland.com, or search for Google Ads\u2013specific terms such as \u201cPerformance Max\u201d or \u201cSmart Bidding.\u201d<\/p>\n<p>You can also layer in content targeting, like YouTube placements on industry educator channels and topic targeting around search marketing.<\/p>\n<h2 id=\"strategies-for-sensitive-interest-categories\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_sensitive_interest_categories\"><\/span>Strategies for sensitive interest categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you work in a restricted category such as legal or healthcare and can\u2019t use custom segments or remarketing, use non-linear targeting. Ignore the offer and focus on the audience. Choose any Google data audience with potential overlap, even if it\u2019s imperfect, and let your creative do the filtering.<\/p>\n<p>Use industry-specific jargon, abbreviations, and imagery that only your target audience will recognize and value. Everyone else will scroll past.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"780\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Screenshot 2025 12 09 At 20.35.35\" class=\"wp-image-465938\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.35.35.png 1424w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.35.35-768x421.png 768w\" data-lazy-sizes=\"(max-width: 1424px) 100vw, 1424px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.35.35.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"780\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.35.35.png\" alt=\"Screenshot 2025 12 09 At 20.35.35\" class=\"wp-image-465938\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.35.35.png 1424w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.35.35-768x421.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n<h2 id=\"remember-high-cpcs-arent-the-enemy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remember_High_CPCs_arent_the_enemy\"><\/span>Remember: High CPCs aren\u2019t the enemy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Low-quality traffic is the real problem. You\u2019re better off paying $10 per click with a 10% conversion rate than $1 per click with a 0.02% conversion rate.<\/p>\n<p>When evaluating targeting strategies, focus on conversion rate and cost per acquisition, not just cost per click.<\/p>\n<h2 id=\"search-alone-cant-deliver-the-results-youre-used-to\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_alone_cant_deliver_the_results_youre_used_to\"><\/span>Search alone can\u2019t deliver the results you\u2019re used to<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By expanding beyond traditional search keywords and using content and audience targeting, you can reach the right people and keep driving strong results.<\/p>\n<h2 id=\"watch-how-to-build-a-modern-targeting-strategy-like-a-pro-live-qa\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_How_to_build_a_modern_targeting_strategy_like_a_pro_Live_Q_A\"><\/span>Watch: How to build a modern targeting strategy like a pro + Live Q&amp;A<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/F1gqkBUmOak\" data-id=\"F1gqkBUmOak\" data-query=\"feature=oembed\" data-alt=\"How to build a modern targeting strategy like a pro\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"How to build a modern targeting strategy like a pro\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F1gqkBUmOak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/modern-targeting-strategy-google-ads-smx-next-465927\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content. Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":710110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/12\/Screenshot-2025-12-09-at-20.28.51.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-710109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=710109"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/710110"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=710109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=710109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=710109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}