{"id":710186,"date":"2026-02-03T14:45:41","date_gmt":"2026-02-03T11:45:41","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tests-third-party-endorsements-in-search-ads\/"},"modified":"2026-02-03T14:45:41","modified_gmt":"2026-02-03T11:45:41","slug":"google-tests-third-party-endorsements-in-search-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-third-party-endorsements-in-search-ads\/","title":{"rendered":"Google tests third-party endorsements in search ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f7fd88d855\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f7fd88d855\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-third-party-endorsements-in-search-ads\/#Google_is_testing_3rd_party_endorsements_in_Search_ads_adding_publisher_logos_and_quotes_to_introduce_external_validation_into_paid_results\" >Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_testing_3rd_party_endorsements_in_Search_ads_adding_publisher_logos_and_quotes_to_introduce_external_validation_into_paid_results\"><\/span>Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is experimenting with showing third-party endorsement content directly within Search ads.<\/p>\n<p>The test places short endorsements from external publishers under the ad de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion, including the third party\u2019s name, logo, and favicon.<\/p>\n<p><strong>What\u2019s showing up<\/strong>. The test was first spotted by Sarah Blocksidge, Marketing Director at Sixth City Marketing, who shared a screenshot on Mastodon. In the example, a Search ad included the line <em>\u201cBest for Frequent <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a>ers,\u201d<\/em> attributed to PCMag, complete with the publication\u2019s favicon.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1258\" height=\"1076\" http: alt=\"16611bd61ac96758\" class=\"wp-image-468136\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/16611bd61ac96758.webp 1258w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/16611bd61ac96758-768x657.webp 768w\" data-lazy-sizes=\"(max-width: 1258px) 100vw, 1258px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/16611bd61ac96758.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1258\" height=\"1076\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/16611bd61ac96758.webp\" alt=\"16611bd61ac96758\" class=\"wp-image-468136\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/16611bd61ac96758.webp 1258w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/16611bd61ac96758-768x657.webp 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\"><\/figure>\n<p>The endorsement appears directly beneath the ad copy, visually separating it from standard advertiser-written text.<\/p>\n<p><strong>Why we care.<\/strong> If rolled out more broadly, the change could make Search ads feel more like product reviews \u2014 and potentially give advertisers with strong third-party validation a new advantage in crowded auctions.<\/p>\n<p><strong>What Google says<\/strong>. A Google Ads spokesperson confirmed the test, calling it \u201ca small experiment\u201d \u2013 <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThis is a small experiment we are currently running that explores placing third-party endorsement content on Search ads.\u201d<\/li>\n<\/ul>\n<p>Google did not provide details on eligibility, sourcing, advertiser controls, or how endorsements are selected.<\/p>\n<p><strong>What we don\u2019t know yet. <\/strong>It\u2019s unclear whether advertisers can opt into the feature, request specific endorsements, or influence which third-party sources appear. Google also hasn\u2019t said whether the test is tied to existing review extensions, publisher partnerships, or broader trust and safety initiatives.<\/p>\n<p><strong>What to watch<\/strong>.  If Google expands the experiment, third-party credibility could become a more visible factor in ad performance \u2014 shifting emphasis from advertiser claims to external validation at the point of search.<\/p>\n<p>For now, the test appears limited, but it offers a glimpse at how Google may continue blending ads, trust signals, and editorial-style context in search results.<\/p>\n<p><strong>Dig Deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seocommunity.social\/@sarahblocksidge\/115974119233599795\">Screenshot shared on Mastadon.<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-third-party-endorsements-in-search-ads-468135\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results. Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the third party\u2019s name, logo, and favicon. What\u2019s showing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-710186","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=710186"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710186\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=710186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=710186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=710186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}