{"id":710619,"date":"2026-02-06T08:25:26","date_gmt":"2026-02-06T05:25:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-says-ai-search-is-driving-an-expansionary-moment\/"},"modified":"2026-02-06T08:25:26","modified_gmt":"2026-02-06T05:25:26","slug":"google-says-ai-search-is-driving-an-expansionary-moment","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-says-ai-search-is-driving-an-expansionary-moment\/","title":{"rendered":"Google says AI search is driving an \u2018expansionary moment\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3eae9fbd71b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3eae9fbd71b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-says-ai-search-is-driving-an-expansionary-moment\/#AI-powered_search_is_driving_record_engagement_and_ad_growth_as_executives_say_new_experiences_are_adding_usage_not_replacing_queries\" >AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI-powered_search_is_driving_record_engagement_and_ad_growth_as_executives_say_new_experiences_are_adding_usage_not_replacing_queries\"><\/span>AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Search is entering an \u201cexpansionary moment,\u201d fueled by longer queries, more follow-up questions, and rising use of voice and images. That\u2019s according to Alphabet\u2019s executives who spoke on last night\u2019s Q4 earnings call.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>In other words: <\/strong>Google Search is shifting toward AI-driven experiences, with more conversations h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening inside Google\u2019s own interfaces.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> AI in Google Search is no longer an experiment. It\u2019s a structural shift that\u2019s changing how people search and reshaping discovery, visibility, and traffic across the web.<\/p>\n<p><strong>By the numbers.<\/strong> Alphabet\u2019s Q4 advertising revenue totaled $82.284 billion, up 13.5% from $72.461 billion 2024: <\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Google Search &amp; other:<\/strong> $63.073 billion (up 16.7%)<\/li>\n<li><strong><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>: <\/strong>$11.383 billion (up 8.7%)<\/li>\n<li><strong>Google Network:<\/strong> $7.828 billion ( down 1.5%)<\/li>\n<\/ul>\n<p>Alphabet\u2019s 2025 fiscal year advertising revenue totaled $294.691 billion, up 11.4% from $264.590 billion in 2024:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Google Search &amp; other:<\/strong> $224,532 billion (up 13.4%)<\/li>\n<li><strong>YouTube: <\/strong>$40.367 billion (up 11.7%)<\/li>\n<li><strong>Google Network:<\/strong> $29.792 billion ( down 1.9%)<\/li>\n<\/ul>\n<p><strong>AI Overviews and AI Mode are now core to Search.<\/strong> Alphabet CEO Sundar Pichai said Google pushed aggressively on AI-powered search features in Q4, highlighting how central they\u2019ve become to the product.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe shipped over 250 product launches, within AI mode and AI overviews just last quarter,\u201d Pichai said.<\/li>\n<\/ul>\n<p>This includes Google upgrading AI Overviews to its Gemini 3 model. He said the company has tightly linked AI Overviews with conversational search.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe have also made the search experience more cohesive, ensuring the transition from an AI Overview to a conversation in AI Mode is completely seamless,\u201d Pichai said.<\/li>\n<\/ul>\n<p><strong>AI is driving more Google Search usage.<\/strong> Executives repeatedly described AI-driven search as additive, saying it boosts overall usage rather than replacing traditional queries.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cSearch saw more usage in Q4 than ever before, as AI continues to drive an expansionary moment,\u201d Pichai said.<\/li>\n<\/ul>\n<p>Engagement rises once users interact with AI-powered features, Google said.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cOnce people start using these new experiences, they use them more,\u201d Pichai said.<\/li>\n<\/ul>\n<p><strong>Changing search behavior. <\/strong>Google shared new data points showing how AI Mode is changing search behavior \u2014 making queries longer, more conversational, and increasingly multimodal.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cQueries in AI Mode are three times longer than traditional searches,\u201d Pichai said.<\/li>\n<\/ul>\n<p>Sessions are also becoming more conversational.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe are also seeing sessions become more conversational, with a significant portion of queries in AI Mode, now leading to a follow-up question,\u201d he said.<\/li>\n<\/ul>\n<p>AI Mode is also expanding beyond text.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cNearly one in six AI mode queries are now non-text using voice or images,\u201d Pichai said.<\/li>\n<\/ul>\n<p>Google highlighted continued distribution of visual search capabilities, noting that:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cCircle to Search is now available on over 580 million Android devices,\u201d Pichai said.<\/li>\n<\/ul>\n<p><strong>Gemini isn\u2019t cannibalizing Search.<\/strong> As the Gemini app continues to grow, Google says it hasn\u2019t seen signs that users are abandoning Search.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe haven\u2019t seen any evidence of cannibalization,\u201d Pichai said.<\/li>\n<\/ul>\n<p>Instead, Google said users move fluidly between Search, AI Overviews, AI Mode, and the Gemini app.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThe combination of all of that, I think, creates an expansionary moment,\u201d Pichai said.<\/li>\n<\/ul>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-search-expansionary-moment-468281\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries. Google Search is entering an \u201cexpansionary moment,\u201d fueled by longer queries, more follow-up questions, and rising use of voice and images. That\u2019s according to Alphabet\u2019s executives who spoke on last night\u2019s Q4 earnings call. In&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-710619","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=710619"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710619\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=710619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=710619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=710619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}