{"id":710776,"date":"2026-02-07T10:35:42","date_gmt":"2026-02-07T07:35:42","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/"},"modified":"2026-02-07T10:35:42","modified_gmt":"2026-02-07T07:35:42","slug":"amanda-farley-talks-broken-pixels-and-calm-leadership-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/","title":{"rendered":"Amanda Farley talks broken pixels and calm leadership"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3cc5a1f1b0a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3cc5a1f1b0a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#Amanda_Farley_shares_lessons_on_overcoming_setbacks_and_balancing_AI_with_human_insight_in_modern_marketing_leadership\" >Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#Overcoming_limiting_beliefs_and_embracing_creativity\" >Overcoming limiting beliefs and embracing creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#When_campaign_infrastructure_breaks_A_high-stakes_lesson\" >When campaign infrastructure breaks: A high-stakes lesson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#The_hidden_importance_of_PPC_hygiene\" >The hidden importance of PPC hygiene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#Why_integrated_marketing_is_no_longer_optional\" >Why integrated marketing is no longer optional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#AI_automation_and_the_human_factor\" >AI, automation, and the human factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#Building_a_culture_that_welcomes_mistakes\" >Building a culture that welcomes mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#Testing_without_fear_in_an_changing_landscape\" >Testing without fear in an changing landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/amanda-farley-talks-broken-pixels-and-calm-leadership-2\/#The_tasmanian_devil_who_practices_yoga\" >The tasmanian devil who practices yoga<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Amanda_Farley_shares_lessons_on_overcoming_setbacks_and_balancing_AI_with_human_insight_in_modern_marketing_leadership\"><\/span>Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/cwrmxfSUl4M\" data-id=\"cwrmxfSUl4M\" data-query=\"feature=oembed\" data-alt=\"EP340 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"EP340 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cwrmxfSUl4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>On episode 340  of PPC Live The Podcast, I speak to\u00a0Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A self-described T-shaped marketer, she combines deep PPC knowledge with broad experience across <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, programmatic, PR, and integrated strategy. Her journey \u2014 from owning an gallery and tattoo studio to leading award-winning global campaigns \u2014 reflects a career built on curiosity, resilience, and continuous learning.<\/p>\n<h2 id=\"overcoming-limiting-beliefs-and-embracing-creativity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overcoming_limiting_beliefs_and_embracing_creativity\"><\/span>Overcoming limiting beliefs and embracing creativity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amanda once ran an gallery and tattoo parlor while believing she wasn\u2019t an artist herself. Surrounded by creatives, she eventually realized her only barrier was a limiting belief. After embracing painting, she created hundreds of artworks and discovered a powerful outlet for expression.<\/p>\n<p>This mindset shift mirrors marketing growth. Success isn\u2019t just technical \u2014 it\u2019s mental. By challenging internal doubts, marketers can unlock new skills and opportunities.<\/p>\n<h2 id=\"when-campaign-infrastructure-breaks-a-highstakes-lesson\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_campaign_infrastructure_breaks_A_high-stakes_lesson\"><\/span>When campaign infrastructure breaks: A high-stakes lesson<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amanda recalls a global campaign where tracking infrastructure failed across every channel mid-flight. Pixels broke, data vanished, and campaigns were running blind. Multiple siloed teams and a third-party vendor slowed resolution while budgets continued to spend.<\/p>\n<p>Instead of assigning blame, Amanda focused on collaboration. Her team helped rebuild tracking and uncovered deeper data architecture issues. The crisis led to stronger onboarding processes, earlier validation checks, and clearer expectations around data hygiene. In modern PPC, clean infrastructure is essential for machine learning success.<\/p>\n<h2 id=\"the-hidden-importance-of-ppc-hygiene\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_hidden_importance_of_PPC_hygiene\"><\/span>The hidden importance of PPC hygiene<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many account audits reveal the same problem: neglected fundamentals. Basic settings errors and poorly maintained audience data often hurt performance before strategy even begins.<\/p>\n<p>Outdated lists and disconnected data systems weaken automation. In an machine-learning environment, strong data hygiene ensures campaigns have the quality signals they need to perform.<\/p>\n<h2 id=\"why-integrated-marketing-is-no-longer-optional\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_integrated_marketing_is_no_longer_optional\"><\/span>Why integrated marketing is no longer optional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amanda\u2019s background in psychology and SEO shaped her integrated <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach. PPC touches landing pages, user experience, and sales processes. When conversions drop, the issue may lie outside the ad account.<\/p>\n<p>Understanding the full customer journey allows marketers to diagnose problems holistically. For Amanda, integration is a practical necessity, not a buzzword.<\/p>\n<h2 id=\"ai-automation-and-the-human-factor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_automation_and_the_human_factor\"><\/span>AI, automation, and the human factor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While AI dominates industry conversations, Amanda stresses balance. Some tools are promising, but not all are ready for full deployment. Testing is essential, but human oversight remains critical.<\/p>\n<p>Machines optimize patterns, but humans judge emotion, messaging, and brand fit. Marketers who study changing customer journeys can also find new opportunities to intercept audiences across channels.<\/p>\n<h2 id=\"building-a-culture-that-welcomes-mistakes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_culture_that_welcomes_mistakes\"><\/span>Building a culture that welcomes mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amanda believes leaders act as emotional barometers. Calm investigation beats reactive blame when issues arise. Many PPC problems stem from external changes, not individual failure.<\/p>\n<p>By acknowledging stress and focusing on solutions, leaders create psychological safety. This environment encourages experimentation and turns mistakes into learning opportunities.<\/p>\n<h2 id=\"testing-without-fear-in-an-changing-landscape\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_without_fear_in_an_changing_landscape\"><\/span>Testing without fear in an changing landscape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is entering another experimental era with no clear rulebook. Amanda encourages teams to dedicate budget to testing and lean on professional communities for insight.<\/p>\n<p>Not every experiment will succeed, but each provides data that informs smarter future decisions.<\/p>\n<h2 id=\"the-tasmanian-devil-who-practices-yoga\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_tasmanian_devil_who_practices_yoga\"><\/span>The tasmanian devil who practices yoga<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amanda describes her career as <em>If the Tasmanian Devil Could Do Yoga<\/em> \u2014 a blend of fast-paced chaos and intentional calm. It reflects modern marketing: demanding, unpredictable, and balanced by thoughtful leadership.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amanda-farley-talks-broken-pixels-and-calm-leadership-468484\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership. On episode 340 of PPC Live The Podcast, I speak to\u00a0Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A self-described T-shaped marketer, she combines&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-710776","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=710776"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/710776\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=710776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=710776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=710776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}