{"id":711406,"date":"2026-02-11T19:41:42","date_gmt":"2026-02-11T16:41:42","guid":{"rendered":""},"modified":"2026-02-11T19:41:42","modified_gmt":"2026-02-11T16:41:42","slug":"google-shares-whats-next-in-digital-advertising-and-commerce-in-2026","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-shares-whats-next-in-digital-advertising-and-commerce-in-2026\/","title":{"rendered":"Google shares what\u2019s next in digital advertising and commerce in 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e2036414d3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e2036414d3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-shares-whats-next-in-digital-advertising-and-commerce-in-2026\/#Googles_GM_of_Ads_outlines_how_AI_and_agentic_commerce_in_2026_will_help_advertisers_create_target_and_convert_at_the_moment_of_decision\" >Google\u2019s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the moment of decision.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_GM_of_Ads_outlines_how_AI_and_agentic_commerce_in_2026_will_help_advertisers_create_target_and_convert_at_the_moment_of_decision\"><\/span>Google\u2019s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the moment of decision.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>In her third annual letter, Vidhya Srinivasan, VP\/GM of Ads &amp; Commerce at Google, lays out how AI is transforming shopping and advertising in 2026 \u2014 making experiences faster, more personal, and more seamless for both consumers and businesses.<\/p>\n<p><strong>Key trends:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Creators to commerce:<\/strong> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> continues to be a discovery hub, with creators acting as trusted tastemakers. AI is helping match brands to the right creators, turning influence into measurable business impact.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1830\" http: alt=\"New Shopping Ad Format AI Mode\" class=\"wp-image-468998\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-Shopping-Ad-Format_AI-Mode.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1830\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-Shopping-Ad-Format_AI-Mode.gif\" alt=\"New Shopping Ad Format AI Mode\" class=\"wp-image-468998\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Search ads evolve:<\/strong> With conversational and visual queries on the rise, AI Mode is reimagining ads as part of the discovery journey. New formats, like sponsored retail listings and Direct Offers, aim to help users find products and services while giving brands meaningful ways to convert interest into sales.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" http: alt=\"Direct Offers\" class=\"wp-image-468996\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Direct-Offers.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Direct-Offers.gif\" alt=\"Direct Offers\" class=\"wp-image-468996\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Agentic commerce arrives:<\/strong> Google is standardizing AI-driven shopping with the Universal Commerce Protocol (UCP), letting consumers browse, pay, and complete purchases seamlessly in AI Mode. Early rollouts include Etsy and Wayfair, with Shopify, Target, and Walmart coming soon.<\/li>\n<li><strong>AI-powered creative and performance:<\/strong> Gemini 3 powers ad tools that automate creative production and campaign optimization. Generative tools like Nano Banana and Veo 3 let advertisers create studio-quality assets in minutes, while AI Max expands reach and drives performance.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" http: alt=\"Veo Image To Video In Google Ads\" class=\"wp-image-468997\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif 960w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads-768x432.gif 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif\" alt=\"Veo Image To Video In Google Ads\" class=\"wp-image-468997\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif 960w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads-768x432.gif 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Trust as a foundation:<\/strong> All these experiences are designed with privacy and security in mind. Data handling, agent actions, and ad personalization are grounded in Google\u2019s 25-year standards for consumer trust.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> 2026 is shaping up as a pivotal year where AI turns every stage of the consumer journey into a seamless opportunity to connect. With AI-powered tools like Gemini 3, Nano Banana, Veo 3, and AI Mode, brands can create high-quality content faster, target the right audiences more precisely, and convert interest into purchases directly within search and discovery environments. <\/p>\n<p>The rollout of agentic commerce via UCP also opens new, integrated buying moments, letting advertisers meet consumers exactly when they\u2019re ready to act \u2014 all while maintaining trust and transparency.<\/p>\n<p><strong>The big picture:<\/strong> 2026 marks an expansionary moment for digital commerce and advertising \u2014 one where speed, personalization, and AI-driven insights remove friction, turning discovery into confident purchase decisions while keeping trust at the center.<\/p>\n<p><strong>Dig Deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/digital-advertising-commerce-2026\/\">What to expect in digital advertising and commerce in 2026<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-shares-whats-next-in-digital-advertising-and-commerce-in-2026-468995\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the moment of decision. In her third annual letter, Vidhya Srinivasan, VP\/GM of Ads &amp; Commerce at Google, lays out how AI is transforming shopping and advertising in 2026 \u2014 making experiences faster, more personal,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-711406","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=711406"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711406\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=711406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=711406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=711406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}