{"id":711468,"date":"2026-02-12T06:05:19","date_gmt":"2026-02-12T03:05:19","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-outlines-ai-powered-agent-driven-future-for-shopping-and-ads-in-2026\/"},"modified":"2026-02-12T06:05:19","modified_gmt":"2026-02-12T03:05:19","slug":"google-outlines-ai-powered-agent-driven-future-for-shopping-and-ads-in-2026","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-outlines-ai-powered-agent-driven-future-for-shopping-and-ads-in-2026\/","title":{"rendered":"Google outlines AI-powered, agent-driven future for shopping and ads in 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a328ca0e23b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a328ca0e23b6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-outlines-ai-powered-agent-driven-future-for-shopping-and-ads-in-2026\/#Googles_GM_of_Ads_explains_how_AI_and_agentic_commerce_in_2026_will_help_advertisers_create_target_and_convert_sales\" >Google\u2019s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_GM_of_Ads_explains_how_AI_and_agentic_commerce_in_2026_will_help_advertisers_create_target_and_convert_sales\"><\/span>Google\u2019s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026.<\/p>\n<p>In her third annual letter, Vidhya Srinivasan, Google\u2019s VP and GM of Ads and Commerce, outlined how Search, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and its shopping infrastructure are being rebuilt for the agentic era \u2014 where AI doesn\u2019t just surface information but actively assists, recommends, and completes transactions.<\/p>\n<p><strong>Key trends<\/strong>. Google is redefining commercial intent across Search, YouTube, and AI interfaces. Ads are moving deeper into conversational experiences like AI Mode, creative production is becoming AI-native, and checkout is embedding directly into Search. Here are key takeaways from Srinivasan\u2019s letter:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Creators to commerce:<\/strong> YouTube remains a discovery hub, with creators serving as trusted tastemakers. AI helps match brands with the right creators, turning influence into measurable business impact.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1830\" http: alt=\"New Shopping Ad Format AI Mode\" class=\"wp-image-468998\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-Shopping-Ad-Format_AI-Mode.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1830\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-Shopping-Ad-Format_AI-Mode.gif\" alt=\"New Shopping Ad Format AI Mode\" class=\"wp-image-468998\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Search ads evolve:<\/strong> As conversational and visual queries rise, AI Mode reimagines ads as part of the discovery journey. New formats (e.g., sponsored retail listings, Direct Offers), aim to help users find products and services while giving brands meaningful ways to convert interest into sales.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" http: alt=\"Direct Offers\" class=\"wp-image-468996\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Direct-Offers.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Direct-Offers.gif\" alt=\"Direct Offers\" class=\"wp-image-468996\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Agentic commerce arrives:<\/strong> Google is standardizing AI-driven shopping through the Universal Commerce Protocol (UCP), enabling consumers to browse, pay, and complete purchases seamlessly in AI Mode. Early rollouts include Etsy and Wayfair, with Shopify, Target, and Walmart to follow.<\/li>\n<li><strong>AI-powered creative and performance:<\/strong> Gemini 3 powers ad tools that automate creative production and campaign optimization. Generative tools like Nano Banana and Veo 3 help advertisers create studio-quality assets in minutes, while AI Max expands reach and drives performance.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" http: alt=\"Veo Image To Video In Google Ads\" class=\"wp-image-468997\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif 960w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads-768x432.gif 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif\" alt=\"Veo Image To Video In Google Ads\" class=\"wp-image-468997\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads.gif 960w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Veo-Image-to-Video-in-Google-Ads-768x432.gif 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n<p><strong>Why we care.<\/strong> Adapting to AI-mediated commerce is increasingly necessary to stay competitive. Buying decisions are shifting \u2014 more often h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening inside AI-driven search, creator content, and agent-powered checkout flows that could reshape traffic and conversion paths. These changes may create new ways to reach high-intent shoppers, but they also signal growing platform control over discovery, measurement, and transactions, potentially affecting competition, costs, and brand visibility.<\/p>\n<p><strong>Google\u2019s blog post. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/digital-advertising-commerce-2026\/\" target=\"_blank\" rel=\"noopener\">What to expect in digital advertising and commerce in 2026<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-shares-whats-next-in-digital-advertising-and-commerce-in-2026-468995\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales. Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026. In her third annual letter, Vidhya Srinivasan, Google\u2019s VP and GM of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":711469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/google-robot-laptop-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-711468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=711468"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/711469"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=711468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=711468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=711468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}