{"id":711523,"date":"2026-02-12T13:55:20","date_gmt":"2026-02-12T10:55:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/openai-details-how-ads-will-work-in-chatgpt\/"},"modified":"2026-02-12T13:55:20","modified_gmt":"2026-02-12T10:55:20","slug":"openai-details-how-ads-will-work-in-chatgpt","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/openai-details-how-ads-will-work-in-chatgpt\/","title":{"rendered":"OpenAI details how ads will work in ChatGPT"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2eeba965913\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2eeba965913\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/openai-details-how-ads-will-work-in-chatgpt\/#OpenAIs_Assad_Awan_says_ChatGPT_ads_let_advertisers_reach_Free_and_Go_users_safely_with_relevance_and_privacy_built_in\" >OpenAI\u2019s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"OpenAIs_Assad_Awan_says_ChatGPT_ads_let_advertisers_reach_Free_and_Go_users_safely_with_relevance_and_privacy_built_in\"><\/span>OpenAI\u2019s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>In a conversation on the OpenAI podcast, host Andrew Maine spoke with OpenAI executive Assad Awan, who detailed how ads will roll out in ChatGPT, who will see them and how the company plans to protect user trust.<\/p>\n<p><strong>Who will see ads:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Ads will <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear for Free and Go tier users<\/li>\n<li>Plus, Pro and Enterprise subscribers won\u2019t see ads<\/li>\n<li>Enterprise workspaces will remain fully ad-free<\/li>\n<\/ul>\n<p><strong>The guardrails:<\/strong> Awan emphasized that OpenAI is structuring ads around strict trust principles:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Separation:<\/strong> Ads are visually and technically separate from model answers<\/li>\n<li><strong>Privacy:<\/strong> Conversations aren\u2019t shared with advertisers<\/li>\n<li><strong>Sensitive topics:<\/strong> Health, politics and other sensitive chats won\u2019t show ads<\/li>\n<li><strong>Controls:<\/strong> Users can adjust or turn off personalization \u2014 or upgrade to remove ads<\/li>\n<\/ul>\n<p>According to Awan, the model itself doesn\u2019t know when ads are present and can\u2019t reference them unless a user explicitly asks about one.<\/p>\n<p><strong>Zoom in<\/strong>. OpenAI internally prioritizes user trust over user value, advertiser value and revenue, Awan said \u2014 a framework meant to prevent ads from shaping how the model responds.<\/p>\n<p><strong>For small businesses.<\/strong> Awan described a future where AI acts as an advertising agent, helping small businesses run campaigns by describing goals in plain language rather than managing complex dashboards.<\/p>\n<p><strong>Why we care.<\/strong> ChatGPT ads could open a new, high-intent channel where businesses reach users during active conversations and decision-making moments. The platform\u2019s focus on relevance, AI-driven matching and agent-style campaign tools could lower the barrier to entry for small and midsize advertisers while improving performance for larger brands. <\/p>\n<p>If OpenAI succeeds in building a trusted ad environment, it may reshape how advertisers think about discovery and customer engagement in AI-driven interfaces.<\/p>\n<p><strong>What\u2019s next.<\/strong> Early ad tests will be conservative, focusing on usefulness and relevance over volume as OpenAI refines formats and placement.<\/p>\n<p><strong>The big picture<\/strong>. Through advertising, OpenAI is aiming to scale ChatGPT access while maintaining a trust-first design \u2014 a balance the company says is central to its long-term strategy.<\/p>\n<p><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=2agJo3Jf_O4&amp;t=1233s\">Watch full interview with Assad Awan<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/openai-details-how-ads-will-work-in-chatgpt-468929\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI\u2019s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in. In a conversation on the OpenAI podcast, host Andrew Maine spoke with OpenAI executive Assad Awan, who detailed how ads will roll out in ChatGPT, who will see them and how the company plans to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":711524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/openai-chatgpt-ios-app.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-711523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=711523"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/711524"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=711523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=711523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=711523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}