{"id":711588,"date":"2026-02-13T02:45:06","date_gmt":"2026-02-12T23:45:06","guid":{"rendered":""},"modified":"2026-02-13T02:45:06","modified_gmt":"2026-02-12T23:45:06","slug":"pandora-pushes-platinum-jewelry-as-silver-prices-soar","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/pandora-pushes-platinum-jewelry-as-silver-prices-soar\/","title":{"rendered":"Pandora pushes platinum jewelry as silver prices soar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af9866138e10\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af9866138e10\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/pandora-pushes-platinum-jewelry-as-silver-prices-soar\/#%E2%80%9CPandora_pushes_platinum_jewelry_as_silver_prices_soar%E2%80%9D\" >&#8220;Pandora pushes platinum jewelry as silver prices soar&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CPandora_pushes_platinum_jewelry_as_silver_prices_soar%E2%80%9D\"><\/span>&#8220;Pandora pushes platinum jewelry as silver prices soar&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content%2Fuploads%2Fsites%2F2%2F2026%2F02%2Fpandora-platinum-hands-collage.jpg?quality%3D90%26strip%3Dall%261770912047\" \/><\/p>\n<div>\n<p>When it comes to bling, Pandora is officially breaking up with silver \u2014 and sliding into platinum\u2019s DMs.<\/p>\n<p>The world\u2019s biggest jewelry brand by volume <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/news\/silver-price-pandora-jewelry-platinum\/\" target=\"_blank\" rel=\"noopener\">is leaning away from<\/a> its once-signature sterling silver for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pandoragroup.com\/investor\/news-and-reports\/newsdetail?id=27826\">shiny new platinum-plated<\/a> pieces as precious metal prices go haywire, turning what used to be \u201caffordable sparkle\u201d into a profit-margin nightmare.<\/p>\n<p>Translation: silver got too expensive, and Pandora isn\u2019t about to let wild metal markets mess with its charm bracelet empire.<\/p>\n<p>But according to jewelers, it\u2019s also a smart emotional play \u2014 because most shoppers aren\u2019t exactly metal purists.<\/p>\n<p>Starting later this year, the Danish jewelry giant will roll out platinum-plated versions of its best-selling charm bracelets \u2014 the same ones millions of shoppers stack, gift and collect \u2014 keeping price tags roughly the same while quietly sw<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing what\u2019s underneath the shine.<\/p>\n<p>It\u2019s a bold pivot for a brand that built its global following on silver.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Vivian Grimes, founder of fine jewelry brand <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/henrinoel.com\/pages\/about-henri-noel\" target=\"_blank\" rel=\"noopener\">Henri No\u00ebl<\/a>, said the material itself often matters far less than the memories attached to it.<\/p>\n<p>\u201cIt\u2019s a strong play for Pandora so the company can keep prices comparable to their current sterling silver line,\u201d Grimes told The Post.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Jewelry giant Pandora is rolling out platinum-plated versions of its beloved charm bracelets later this year \u2014 keeping prices steady while quietly swapping what\u2019s under the shine in a bold brand pivot. <span class=\"credit\">NurPhoto via Getty Images<\/span><\/figcaption><\/figure>\n<p>\u201cI do not think the customer cares so much what the metal is being used when purchasing Pandora, but about the emotional attachment they feel to the charms,\u201d she added.<\/p>\n<p>But lately, silver\u2019s been acting more like gold\u2019s dramatic cousin.<\/p>\n<p>Over the past year alone, silver prices <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/02\/05\/business\/pandora-silver-platinum.html\" target=\"_blank\" rel=\"noopener\">have more than doubled<\/a> \u2014 spiking as investors piled into precious metals like they were the new crypto boom.<\/p>\n<p>Gold soared, too, but silver stole the spotlight with roller-coaster swings that left jewelry makers sweating.<\/p>\n<p>Grimes said the surge isn\u2019t just about fashion \u2014 it\u2019s being fueled by industry demand far beyond jewelry cases.<\/p>\n<p>She noted that silver\u2019s \u201cheavy use in green energy\u201d \u2014 from solar to industrial demand \u2014 has helped drive the spike, while platinum faces less outside pressure.<\/p>\n<p>Pandora, which buys hundreds of tons of silver each year, felt the squeeze fast. The metal makes up nearly a third of its production costs \u2014 meaning every spike hits the company straight in the sparkle.<\/p>\n<p>Enter platinum.<\/p>\n<p>While usually considered a luxury metal, platinum prices have been far calmer, creeping up only slightly compared to silver\u2019s wild ride.<\/p>\n<p>And for Pandora, the plating strategy keeps pieces shiny, durable and budget-friendly.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Shoppers may be loyal to the memories behind their charms, but silver itself has turned into a drama queen \u2014 more than doubling in price as green energy demand and investor frenzy sent metals soaring. <span class=\"credit\">y<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>Stock \u2013 stock.adobe.com<\/span><\/figcaption><\/figure>\n<p>But not everyone in the jewelry world is fully sold on plated sparkle as a long-term fix.<\/p>\n<p>Fine jewelry designer <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.vickieriggsdesigns.com\/pages\/about\" target=\"_blank\" rel=\"noopener\">Vickie Riggs<\/a> warned that while platinum plating may keep prices down, it doesn\u2019t always keep quality up.<\/p>\n<aside class=\"single__inline-module alignleft\">\n\t<\/aside>\n<p>Riggs said plated pieces typically appeal to shoppers who aren\u2019t expecting heirloom longevity.<\/p>\n<p>\u201cPlated jewelry always deals with the issue of the plating wearing off, and the piece becoming less attractive when that happens over time,\u201d she told The Post.<\/p>\n<p>Still, Riggs said the soaring metal market is forcing shoppers \u2014 and brands \u2014 to get creative.<\/p>\n<p>She noted that silver has climbed \u201croughly 270% over the past two years, compared to platinum\u2019s approximately 140% rise\u201d \u2014 and said predicting where prices head next is nearly impossible given the \u201ccomplexity of global forces influencing metals.\u201d<\/p>\n<p>Across the industry, jewelers say cost pressures are reshaping how collections are designed from the ground up.<\/p>\n<p>Alexandra Samit, founder of NYC\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/alexandrabeth.com\/pages\/about-us\" target=\"_blank\" rel=\"noopener\">Alexandra Beth Fine Jewelry<\/a>, said rising prices are already squeezing margins and changing production decisions.<\/p>\n<p>Samit said her team has absorbed \u201chigher production costs on in-stock pieces\u201d \u2014 tightening margins \u2014 while adjusting custom project pricing to reflect \u201cincreased material expenses and preserve craftsmanship standards.\u201d<\/p>\n<p>And rather than ditch precious metals altogether, many brands are simply using them smarter.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>With silver now eating up a huge chunk of production costs, Pandora is turning to steadier platinum plating to keep its sparkle strong without blowing up prices. <span class=\"credit\">Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<p>She added that designers are \u201creducing overall gold weight through semi-hollow and hollow chain designs\u201d and \u201cincreasing stone-to-metal ratios\u201d \u2014 pairing larger lab-grown diamonds or colored stones with lighter gold settings instead of heavy silhouettes.<\/p>\n<p>For shoppers, that means jewelry is quietly getting lighter \u2014 but not necessarily cheaper.<\/p>\n<p>And while some customers flinch at rising prices, others are leaning in harder, treating fine jewelry less like an accessory and more like an asset.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.angara.com\/b\/about-us\" target=\"_blank\" rel=\"noopener\">Angara<\/a> CEO Ankur Daga said he\u2019s seeing a split mindset emerge. He said the shift goes beyond simple price sensitivity.<\/p>\n<p>\u201cAs gold continues to rise in value, some consumers are actually leaning in, viewing fine jewelry not just as adornment, but as a tangible asset that holds long-term worth,\u201d he told The Post.<\/p>\n<aside class=\"single__inline-module alignleft\">\n\t<\/aside>\n<p>That mindset is also pushing designers toward mixed metals and smarter builds instead of relying on one volatile material.<\/p>\n<p>Daga said brands are engineering pieces that use less metal but larger diamonds or gemstones to \u201cmaintain visual impact\u201d while managing rising costs.<\/p>\n<p>As big brands like Pandora rethink their core collections, many jewelers believe this could permanently change what fills jewelry cases.<\/p>\n<p>Samit predicts silver-heavy lines may slowly fade out, declaring that prolonged volatility could push brands toward higher-margin gold pieces, curated investment-style collections, or made-to-order models less vulnerable to raw material swings.<\/p>\n<p>And Grimes agrees that volatility is forcing a long-term rethink across the industry.<\/p>\n<p>Grimes added that if silver remains unstable, brands will continue exploring alternative production methods to keep price points steady \u2014 though if the metal stabilizes, higher prices may simply become the new normal.<\/p>\n<p>While silver may be sparkling like a stock market darling right now, for jewelry brands trying to stay affordable, it\u2019s become a very expensive relationship.<\/p>\n<p>For now, Pandora is betting that platinum\u2019s steadier shine will keep customers stacking charms \u2014 without shocking their wallets.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" >Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" target=\"_blank\" >News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2026\/02\/12\/lifestyle\/pandora-pushes-platinum-jewelry-as-silver-prices-soar\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Pandora pushes platinum jewelry as silver prices soar&#8221; When it comes to bling, Pandora is officially breaking up with silver \u2014 and sliding into platinum\u2019s DMs. The world\u2019s biggest jewelry brand by volume is leaning away from its once-signature sterling silver for shiny new platinum-plated pieces as precious metal prices go haywire, turning what used&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-711588","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=711588"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711588\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=711588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=711588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=711588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}