{"id":711807,"date":"2026-02-14T15:32:17","date_gmt":"2026-02-14T12:32:17","guid":{"rendered":""},"modified":"2026-02-14T15:32:17","modified_gmt":"2026-02-14T12:32:17","slug":"google-ads-adds-roas-based-tool-for-valuing-new-customers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-roas-based-tool-for-valuing-new-customers\/","title":{"rendered":"Google Ads adds ROAS-based tool for valuing new customers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a279d93433db\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a279d93433db\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-roas-based-tool-for-valuing-new-customers\/#Google_Ads_is_testing_a_ROAS-based_tool_that_suggests_conversion_values_to_help_advertisers_bid_smarter_for_new_customers\" >Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_is_testing_a_ROAS-based_tool_that_suggests_conversion_values_to_help_advertisers_bid_smarter_for_new_customers\"><\/span>Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead of relying on manual estimates.<\/p>\n<p>The update is designed for campaigns using new customer acquisition goals, where advertisers want to bid more aggressively to attract first-time buyers.<\/p>\n<p><strong>How it works. <\/strong>Advertisers enter their desired ROAS target for new customers, and Google Ads proposes a conversion value aligned with that goal. The system removes some of the guesswork involved in estimating how much a new customer should be worth in bidding models.<\/p>\n<p>The feature doesn\u2019t yet adjust dynamically at the auction, campaign, or product level. Advertisers still <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly the value at a broader setting rather than letting the system vary bids based on context.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"782\" http: alt=\"ROAS Based Tool\" class=\"wp-image-469248\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ROAS-based-tool.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ROAS-based-tool-768x751.jpeg 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ROAS-based-tool.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"782\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ROAS-based-tool.jpeg\" alt=\"ROAS Based Tool\" class=\"wp-image-469248\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ROAS-based-tool.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ROAS-based-tool-768x751.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Why we care. <\/strong>Assigning the right value to a new customer is a weak spot in performance bidding. Many advertisers manually set a flat value that doesn\u2019t always reflect profitability or long-term goals.<\/p>\n<p>By tying suggested conversion values to a target ROAS, advertisers can now optimise towards a more strategy-driven bidding, potentially improving how acquisition campaigns balance growth and efficiency.<\/p>\n<p><strong>What advertisers are saying. <\/strong>Early reactions suggest the feature is a meaningful improvement over static manual inputs. Founder of Savvy Revenue, Andrew Lolk argues the next step would be auction-level intelligence that adjusts values depending on campaign or product performance.<\/p>\n<p><strong>What to watch.<\/strong> If Google expands the feature to support more granular adjustments, it could further reshape how advertisers structure acquisition strategies and value lifetime customer growth.<\/p>\n<p>For now, the tool offers a more structured way to calculate new customer value.<\/p>\n<p><strong>First seen.<\/strong> This update was first spotted by Founder and Digital Marketer Andrew Lolk who showed the new setting on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/andrewlolk_this-is-a-new-experience-for-me-with-google-activity-7428000280878952448-ByBW\/?rcm=ACoAAAAOXwgBGvKJ5PG5kuwaTmFUJWimyBar5pw\">LinkedIn<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-adds-roas-based-tool-for-valuing-new-customers-469247\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers. Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead of relying on manual estimates&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-711807","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=711807"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/711807\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=711807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=711807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=711807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}