{"id":712320,"date":"2026-02-18T14:15:17","date_gmt":"2026-02-18T11:15:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/airbnb-says-traffic-from-ai-chatbots-converts-better-than-google\/"},"modified":"2026-02-18T14:15:17","modified_gmt":"2026-02-18T11:15:17","slug":"airbnb-says-traffic-from-ai-chatbots-converts-better-than-google","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/airbnb-says-traffic-from-ai-chatbots-converts-better-than-google\/","title":{"rendered":"Airbnb says traffic from AI chatbots converts better than Google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4273ed145cc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4273ed145cc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/airbnb-says-traffic-from-ai-chatbots-converts-better-than-google\/#Early_data_suggests_chatbot_referrals_bring_higher-intent_guests_as_Airbnb_bets_on_conversational_search_and_deeper_AI_integration\" >Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Early_data_suggests_chatbot_referrals_bring_higher-intent_guests_as_Airbnb_bets_on_conversational_search_and_deeper_AI_integration\"><\/span>Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Traffic from AI chatbots converts at a higher rate than traffic from Google, according to Airbnb CEO Brian Chesky. He shared this tidbit on the company\u2019s Q4 2025 earnings call:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAnd what we see is that traffic that comes from chatbots convert at a higher rate than traffic that comes from Google,\u201d Chesky said on Feb. 12.<\/li>\n<\/ul>\n<p><strong>Yes, but. <\/strong>He didn\u2019t share specific conversion rates, and the company didn\u2019t quantify chatbot traffic volume. But for Airbnb, early data suggests visitors arriving via AI chatbots may be further along in the booking process than those coming from traditional Google searches.<\/p>\n<ul class=\"wp-block-list\">\n<li>Airbnb also didn\u2019t specify which chatbots are driving traffic. Chesky referenced OpenAI\u2019s ChatGPT, Google\u2019s Gemini, Anthropic\u2019s Claude, and others in broader remarks about model availability.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> AI assistants are emerging as a top-of-funnel discovery layer. The quality of that traffic may outperform clicks from traditional search and align with past claims by Google and Microsoft that AI will drive more qualified traffic at lower volume.<\/p>\n<p><strong><strong>AI search ambitions<\/strong>.<\/strong> Chesky described chatbots as \u201cvery similar to search\u201d and positioned them as top-of-funnel discovery engines.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI think these chatbot platforms are gonna be very similar to search. Gonna be really good top-of-funnel discoveries,\u201d he said.<\/li>\n<\/ul>\n<p>Rather than viewing them as disinter<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tors, Airbnb sees them as acquisition partners.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe think they are gonna be positive for Airbnb,\u201d Chesky added.<\/li>\n<\/ul>\n<p>Chesky described the long-term goal as building an \u201cAI-native experience\u201d where the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> \u201cdoes not just search for you. It knows you.\u201d:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cSo AI search is live to a very small percent of traffic right now. We are doing a lot of experimentation. The way we do things with AI is much more rapid iteration, not big launches. And over time, we are gonna be experimenting with making AI search more conversational, integrating it into more than <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>, and, eventually, we will be looking at sponsor listings as result of that. But we want to first nail AI search.\u201d<\/li>\n<\/ul>\n<p><strong>AI inside Airbnb.<\/strong> Airbnb isn\u2019t just benefiting from external AI platforms. It\u2019s embedding AI into its operations.<\/p>\n<ul class=\"wp-block-list\">\n<li>Its in-house AI customer service agent now resolves nearly one-third of North American support tickets without a human, according to Chesky. The tool is English-only for now but is slated for global, multilingual rollout, including voice support.<\/li>\n<li>Chesky said the goal is for AI to handle \u201csignificantly more than 30%\u201d of tickets within a year.<\/li>\n<li>Airbnb is also testing AI-powered conversational search in its app. The feature is live for a small percentage of users and is being iterated quickly rather than launched as a major product release.<\/li>\n<li>\n<\/li>\n<\/ul>\n<p><strong>Sponsored listings on hold for now.<\/strong> Airbnb has long faced questions about launching sponsored listings. On the call, Chesky said traditional ad units may not translate directly into conversational AI environments. The company is prioritizing AI search before designing sponsored placements in that format.<\/p>\n<p><strong>Airbnb\u2019s search shift.<\/strong> Airbnb began moving its budget to brand marketing just before the rise of generative AI and AI-powered search. Airbnb bet on broader marketing initiatives, slashing its search marketing spending. <\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/airbnb-traffic-ai-chatbots-google-469415\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration. Traffic from AI chatbots converts at a higher rate than traffic from Google, according to Airbnb CEO Brian Chesky. He shared this tidbit on the company\u2019s Q4 2025 earnings call: \u201cAnd what we see is that traffic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":712321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/conversational-discovery-engine.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-712320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/712320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=712320"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/712320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/712321"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=712320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=712320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=712320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}