{"id":712364,"date":"2026-02-18T19:20:15","date_gmt":"2026-02-18T16:20:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/x-continues-to-bet-on-vertical-video-with-its-latest-update\/"},"modified":"2026-02-18T19:20:15","modified_gmt":"2026-02-18T16:20:15","slug":"x-continues-to-bet-on-vertical-video-with-its-latest-update","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/x-continues-to-bet-on-vertical-video-with-its-latest-update\/","title":{"rendered":"X continues to bet on vertical video with its latest update"},"content":{"rendered":"
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X recently introduced<\/a> a new immersive video player, signaling another major step in its ongoing push into video-focused experiences.\u00a0<\/p>\n

Nikita Bier, X\u2019s head of product, announced the update earlier this week, admitting the previous video player \u201cbadly needed a refresh.\u201d The redesign aims to make video consumption more engaging and user-friendly, especially on mobile devices.<\/p>\n

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Image Credits:<\/strong>@nikitabier on X<\/span><\/figcaption><\/figure>\n

The update, currently rolling out to iOS, allows users to expand videos to full screen with a single tap. Once in full-screen mode, viewers can swipe up to scroll to the next video, which is reminiscent of TikTok\u2019s popular format.<\/p>\n

While the new player aims to enhance mobile video viewing, some users argue that the update forces all videos into a cropped, full-screen view, removing the option to view content in its original aspect ratio.<\/p>\n

\u201cThis UI sucks so bad. Let me just watch full-scale videos,\u201d one user said<\/a>.\u00a0<\/p>\n

When another user asked<\/a> which orientation is preferred, Bier confirmed that portrait is ideal. This app<\/a>roach mirrors broader industry trends, with vertical videos dominating platforms such as TikTok and Instagram Reels. Even streaming services have adopted the format, with Disney+ being the most recent to introduce a vertical video feed.\u00a0<\/p>\n

\u201cSorry, but cropping the video incentivized people to post square videos. We are a mobile company,\u201d he said, noting that X will stop cropping vertical content moving forward.\u00a0<\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tBoston, MA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 23, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Bier hinted that more video-focused updates are on the horizon as X doubles down on its video ambitions.<\/p>\n

The timing of X\u2019s update is notable, given that last month TikTok\u2019s U.S. operations were sold to an American investor group. X is positioning itself as a competitor, ramping up its video features to attract both viewers and creators.\u00a0<\/p>\n

The recent introduction of the video player follows X\u2019s launch of a dedicated vertical video feed that became available globally last year. The company is also incorporating AI-driven tools, such as Grok\u2019s text-to-video generation feature.\u00a0<\/p>\n

Notably, Grok\u2019s image-generation capability recently sparked controversy, leading to its restriction to paying subscribers on X, due to the tool allowing users to create sexualized and nude images of women and children.<\/p>\n<\/div>\n

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If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

X recently introduced a new immersive video player, signaling another major step in its ongoing push into video-focused experiences.\u00a0 Nikita Bier, X\u2019s head of product, announced the update earlier this week, admitting the previous video player \u201cbadly needed a refresh.\u201d The redesign aims to make video consumption more engaging and user-friendly, especially on mobile devices….<\/p>\n","protected":false},"author":1,"featured_media":712365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/GettyImages-2258168632.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5055,160631,31059,4976,160632,78252],"class_list":["post-712364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apps","tag-short-form-video","tag-social","tag-social-media","tag-vertical-video","tag-x"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/712364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=712364"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/712364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/712365"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=712364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=712364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=712364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}