{"id":713364,"date":"2026-02-24T16:20:14","date_gmt":"2026-02-24T13:20:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/tubi-exec-says-audiences-dont-really-care-if-content-is-made-by-professionals-creators-or-users\/"},"modified":"2026-02-24T16:20:14","modified_gmt":"2026-02-24T13:20:14","slug":"tubi-exec-says-audiences-dont-really-care-if-content-is-made-by-professionals-creators-or-users","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tubi-exec-says-audiences-dont-really-care-if-content-is-made-by-professionals-creators-or-users\/","title":{"rendered":"Tubi Exec Says Audiences \u201cDon\u2019t Really Care\u201d If Content Is Made by Professionals, Creators, or Users"},"content":{"rendered":"
\n

\n\tSports took center stage, or should that be: center field, at MIP London on Tuesday in a panel discussion entitled \u201cSport & Creators: Strategic Priorities Shaping Streaming Platforms.\u201d <\/p>\n

\n\tDavid Salmon, managing director, international at Fox Corp.\u2019s Tubi, Olivier Jollet executive vp and international general<\/a> manager at Paramount\u2018s Pluto TV, Paramount Skydance, and Walker Jacobs, global chief revenue officer and president of DAZN U.S. discussed content and monetization trends with moderator Jennifer Batty, media<\/a> advisor, global streaming at JJB.<\/p>\n

\n\tJollet shared about Pluto TV that \u201cwe use sports more as a [user] acquisition driver.\u201d He added that the streamer is particularly focused on \u201clocally relevant sports rights,\u201d pointing out the likes of darts and snooker in the U.K. The executive also cited women\u2019s sports as an opportunity, highlighting that audiences are \u201cunderserved\u201d in this regard on traditional TV.<\/p>\n

\n\tJollet on Tuesday also mentioned that Pluto TV recently partnered with Tinder on a dating show in Brazil, calling it \u201ca huge partnership\u201d and \u201ca new way of doing advertising.\u201d<\/p>\n

\n\tMeanwhile, Salmon highlighted \u201cshoulder content\u201d that Tubi builds around popular sports events, such as it did in partnership with Naomi Osaka for the U.S. Open tennis tournament last year. That allows audiences to \u201cgo deeper and deeper\u201d in support of live programming. <\/p>\n

\n\tHe also said that for him, it is currently about \u201chow to redefine the boundaries around this strictness around professionally produced content, creators-produced content and [user-generated content]. There is essentially a blending that is happ<\/a>ening across the industry, and consumers candidly don\u2019t really care. The thing that is finite is their level of engagement, the time, the attention.\u201d<\/p>\n

\n\tJacobs on Tuesday highlighted how his team has \u201creverse-engineered\u201d an original content strategy in partnership with DAZN\u2019s acquired Team Whistle business. He compared the process to surfing, where you have to wait for a wave you can catch.<\/p>\n

\n\tAs examples of DAZN\u2019s original content, the executive cited The Kittle Things<\/em>, the weekly original series<\/a> featuring San Francisco 49ers tight end George Kittle and his wife Claire. The show is designed to offer a \u201chuman\u201d look beyond the gridiron. Jacobs also highlighted that the series led to a spin-off, in Wife\u2019d Up, Mic\u2019d Up<\/em>, a social-first YouTube series featuring Claire Kittle and Kristin Juszczyk, the fashion designer wife of 49ers fullback Kyle Juszczyk.<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

If you want to read more Like this articles, you can visit our Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sports took center stage, or should that be: center field, at MIP London on Tuesday in a panel discussion entitled \u201cSport & Creators: Strategic Priorities Shaping Streaming Platforms.\u201d David Salmon, managing director, international at Fox Corp.\u2019s Tubi, Olivier Jollet executive vp and international general manager at Paramount\u2018s Pluto TV, Paramount Skydance, and Walker Jacobs, global…<\/p>\n","protected":false},"author":1,"featured_media":713365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/02\/IMG_5067-e1771936913860.jpeg?w=1440&h=810&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[95599,136094,124783,154513,26257,75502,95044,4966],"class_list":["post-713364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-dazn","tag-fox-corp","tag-international","tag-mip-london","tag-paramount","tag-pluto-tv","tag-tubi","tag-united-kingdom"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=713364"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/713365"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=713364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=713364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=713364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}