{"id":713406,"date":"2026-02-24T21:20:14","date_gmt":"2026-02-24T18:20:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/gmc-video-assets-section-now-showing-populated-content\/"},"modified":"2026-02-24T21:20:14","modified_gmt":"2026-02-24T18:20:14","slug":"gmc-video-assets-section-now-showing-populated-content","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/gmc-video-assets-section-now-showing-populated-content\/","title":{"rendered":"GMC video assets section now showing populated content"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a286ac5415f4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a286ac5415f4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/gmc-video-assets-section-now-showing-populated-content\/#Googles_move_to_auto-populate_video_assets_in_GMC_allows_video_to_be_a_built-in_commerce-ready_component_of_retail_ad_strategy\" >Google\u2019s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_move_to_auto-populate_video_assets_in_GMC_allows_video_to_be_a_built-in_commerce-ready_component_of_retail_ad_strategy\"><\/span>Google\u2019s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s unified video manager inside Merchant Center is no longer empty. After months of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing in accounts without visible content, the Video Assets section is now automatically populating with sourced videos.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a><\/strong>. The feature \u2014 first introduced at Google Marketing Live 2025 \u2014 was designed to centralize video content inside Google Merchant Center. It began rolling out in September, but many advertisers were seeing a blank interface with no assets displayed.<\/p>\n<p>That\u2019s changed. Videos are now being pulled in automatically, including content from external sources like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<p><strong>Why we care<\/strong>, This confirms Google is moving ahead with its plan to make Merchant Center a central hub for commerce-ready creative, not just product feeds. With videos now auto-populating, brands may gain additional visibility across Shopping and Performance Max without extra upload work \u2014 but they\u2019ll also need to ensure their YouTube and site videos are optimized for commerce. <\/p>\n<p>In short, video is becoming embedded in retail ad delivery, and advertisers who manage it proactively will have a competitive edge.<\/p>\n<p><strong>Between the lines<\/strong>. By centralizing videos from websites, social platforms, and potentially AI-generated sources, Google is building Merchant Center into a more comprehensive creative hub \u2014 not just a product feed manager.<\/p>\n<p>That aligns with broader shifts toward video-first shopping experiences across Search, Shopping, and Performance Max campaigns.<\/p>\n<p><strong>What to watch<\/strong>. It\u2019s still unclear how performance reporting, optimization controls, and editing tools will evolve inside the Video Assets section. But the shift from empty placeholder to populated library shows the infrastructure is now active.<\/p>\n<p><strong>First spotted.<\/strong> This update was first spotted by PPC News Feed founder <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-02\/video-assets-gmc-populated-videos\/\">Hana Kobzov\u00e1<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/gmc-video-assets-section-now-showing-populated-content-470126\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy. Google\u2019s unified video manager inside Merchant Center is no longer empty. After months of appearing in accounts without visible content, the Video Assets section is now automatically populating with sourced videos. Driving the news. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":713407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/When-Google-reps-push-Performance-Max-before-your-account-is-ready.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-713406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=713406"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/713407"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=713406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=713406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=713406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}