{"id":713607,"date":"2026-02-25T23:40:17","date_gmt":"2026-02-25T20:40:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/openai-coo-says-chatgpt-ad-rollout-will-be-iterative\/"},"modified":"2026-02-25T23:40:17","modified_gmt":"2026-02-25T20:40:17","slug":"openai-coo-says-chatgpt-ad-rollout-will-be-iterative","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/openai-coo-says-chatgpt-ad-rollout-will-be-iterative\/","title":{"rendered":"OpenAI COO says ChatGPT ad rollout will be \u201citerative\u201d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ed82196b8f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ed82196b8f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/openai-coo-says-chatgpt-ad-rollout-will-be-iterative\/#OpenAIs_COO_says_ChatGPT_ad_rollout_will_be_gradual_and_privacy-focused_as_it_tests_monetization_without_compromising_user_trust\" >OpenAI\u2019s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"OpenAIs_COO_says_ChatGPT_ad_rollout_will_be_gradual_and_privacy-focused_as_it_tests_monetization_without_compromising_user_trust\"><\/span>OpenAI\u2019s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its monetization strategy \u2014 and drawing scrutiny from competitors.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. After signaling plans last month, OpenAI quietly rolled out ads to U.S.-based users earlier this month. The move comes amid rising competition, including high-profile marketing pushes from Anthropic.<\/p>\n<p><strong>What OpenAI says<\/strong>. Speaking at the India AI summit, COO Brad Lightcap described the rollout as \u201citerative,\u201d emphasizing user trust and privacy. He said ads, if done right, can be \u201cadditive\u201d to the product experience \u2014 but acknowledged the company is still in early testing and will need time to refine the model.<\/p>\n<p><strong>The backdrop<\/strong>. CEO Sam Altman recently sparred publicly with Anthropic over its Super Bowl ad campaign, defending OpenAI\u2019s commitment to broad, free AI access. He argued that scale creates a \u201cdifferently-shaped problem\u201d for OpenAI compared to rivals with smaller user bases.<\/p>\n<p><strong>The money angle<\/strong>. Reports suggest OpenAI is charging premium rates \u2014 as high as $60 CPM \u2014 with minimum commitments reportedly starting around $200,000. Meanwhile, partners like Shopify are enabling merchants to advertise inside ChatGPT through Shop Campaigns, alongside early testers including Target and Adobe.<\/p>\n<p><strong>Between the lines<\/strong>. OpenAI is walking a tightrope: monetize its massive free user base without eroding trust \u2014 especially as privacy concerns and competitive pressures intensify.<\/p>\n<p><strong>The bottom line<\/strong>. Ads are now part of ChatGPT\u2019s future. The question isn\u2019t whether OpenAI will monetize \u2014 it\u2019s whether it can do so without compromising the product experience that fuelled its growth.<\/p>\n<p><strong>Dig Deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2026\/02\/25\/openai-coo-says-ads-will-be-an-iterative-process\/\">OpenAI COO says ads will be \u2018an iterative process\u2019<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/openai-coo-says-chatgpt-ad-rollout-will-be-iterative-470231\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI\u2019s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust. OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its monetization strategy \u2014 and drawing scrutiny from competitors. What\u2019s happening. After signaling plans last month, OpenAI&#8230;<\/p>\n","protected":false},"author":1,"featured_media":713608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/OpenAI-ChatGPT-ad-platform.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-713607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=713607"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/713608"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=713607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=713607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=713607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}