{"id":713719,"date":"2026-02-26T12:55:10","date_gmt":"2026-02-26T09:55:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/"},"modified":"2026-02-26T12:55:10","modified_gmt":"2026-02-26T09:55:10","slug":"how-chatgpt-uses-seo-to-drive-growth-and-revenue","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/","title":{"rendered":"How ChatGPT uses SEO to drive growth and revenue"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dd23cdd411\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dd23cdd411\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#An_SEO_audit_of_ChatGPT_Claude_and_Perplexity_reveals_how_the_platforms_use_technical_optimization_content_and_conversions_to_scale\" >An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#OpenAIs_investment_in_SEO_and_content_for_ChatGPTs_growth\" >OpenAI\u2019s investment in SEO and content for ChatGPT\u2019s growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#Evaluating_the_SEO_foundations_of_ChatGPT_Claude_and_Perplexity\" >Evaluating the SEO foundations of ChatGPT, Claude, and Perplexity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#Brand_authority_and_demand\" >Brand authority and demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#Paid_and_organic_search\" >Paid and organic search<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#The_3Cs_SEO_and_AI_optimization_framework\" >The 3Cs SEO and AI optimization framework<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#Code\" >Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#Conversions\" >Conversions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-chatgpt-uses-seo-to-drive-growth-and-revenue\/#If_OpenAI_bets_on_SEO_should_you\" >If OpenAI bets on SEO, should you?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"An_SEO_audit_of_ChatGPT_Claude_and_Perplexity_reveals_how_the_platforms_use_technical_optimization_content_and_conversions_to_scale\"><\/span>An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/xPXFlHmxWoM\" data-id=\"xPXFlHmxWoM\" data-query=\"feature=oembed\" data-alt=\"ChatGPT Is Winning With SEO (And Nobody\u2019s Talking About It)\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"ChatGPT Is Winning With SEO (And Nobody\u2019s Talking About It)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xPXFlHmxWoM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers of the web claim they\u2019re killing this powerful marketing channel.<\/p>\n<p>Let\u2019s take a look at how ChatGPT, Perplexity, and Claude fare in SEO, and why ChatGPT\u2019s investment in the strategy is paying off.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1262\" height=\"300\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/image-127.png\" alt=\"Image 127\" class=\"wp-image-469967\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/image-127.png 1262w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/image-127-768x183.png 768w\" sizes=\"(max-width: 1262px) 100vw, 1262px\"><figcaption class=\"wp-element-caption\"><em><em>Directional SEO ROI forecast<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>A $600,000 annual SEO investment could generate outsized returns for generative AI platforms.<\/p>\n<p>Using Semrush-reported monthly organic traffic \u2014 76.5 million visits for ChatGPT, 908,000 for Claude, and 1.7 million for Perplexity \u2014 plus a conservative 0.5% conversion rate and a $20\/month entry price, projected returns range from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately $92 million in annual revenue for ChatGPT (15,200% ROI) to 82%-240% ROI for Claude and Perplexity.<\/p>\n<h2 id=\"openais-investment-in-seo-and-content-for-chatgpts-growth\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OpenAIs_investment_in_SEO_and_content_for_ChatGPTs_growth\"><\/span>OpenAI\u2019s investment in SEO and content for ChatGPT\u2019s growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OpenAI understands the value of SEO to drive growth. It was offering $310,000-$393,000 to hire a content strategist with SEO experience.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1182\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"OpenAI content strategist job listing\" class=\"wp-image-470073\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-content-strategist-job-listing.png 1140w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-content-strategist-job-listing-768x796.png 768w\" data-lazy-sizes=\"(max-width: 1140px) 100vw, 1140px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-content-strategist-job-listing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1182\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-content-strategist-job-listing.png\" alt=\"OpenAI content strategist job listing\" class=\"wp-image-470073\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-content-strategist-job-listing.png 1140w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-content-strategist-job-listing-768x796.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/figure>\n<\/div>\n<p>It then launched a second job search for a growth role focused on SEO, CRO, and web strategy. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1284\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"OpenAI growth role focused on SEO, CRO, and web strategy\" class=\"wp-image-470074\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-growth-role-focused-on-SEO-CRO-and-web-strategy.png 1534w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-growth-role-focused-on-SEO-CRO-and-web-strategy-768x643.png 768w\" data-lazy-sizes=\"(max-width: 1534px) 100vw, 1534px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-growth-role-focused-on-SEO-CRO-and-web-strategy.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1284\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-growth-role-focused-on-SEO-CRO-and-web-strategy.png\" alt=\"OpenAI growth role focused on SEO, CRO, and web strategy\" class=\"wp-image-470074\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-growth-role-focused-on-SEO-CRO-and-web-strategy.png 1534w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/OpenAI-growth-role-focused-on-SEO-CRO-and-web-strategy-768x643.png 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/figure>\n<\/div>\n<p>Looking at SEO-focused growth role salaries in the U.S. ($100,000 to $295,000), we can estimate OpenAI invested between $410,000 and $600,000 for two SEO roles, not including benefits and other expenses.<\/p>\n<p>SEO has more lives than an agile alley cat because it leverages human behavior. Searching is core to our survival. When we were cave dwellers needing food or shelter, we searched for it. Search engines amplify this behavior.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"858\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"ChatGPT is not replacing Google\" class=\"wp-image-470075\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-is-not-replacing-Google.png 1318w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-is-not-replacing-Google-768x500.png 768w\" data-lazy-sizes=\"(max-width: 1318px) 100vw, 1318px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-is-not-replacing-Google.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"858\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-is-not-replacing-Google.png\" alt=\"ChatGPT is not replacing Google\" class=\"wp-image-470075\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-is-not-replacing-Google.png 1318w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-is-not-replacing-Google-768x500.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/google-usage-after-chatgpt-adoption\/\">ChatGPT is expanding search behavior<\/a> and increasing Google searches in certain use cases. However, there\u2019s a 20% decline in overall Google search volume from 2024 to 2025.\u00a0<\/p>\n<p>That shift makes visibility even more critical. As the search landscape evolves \u2014 and as Google\u2019s AI Overviews take clicks away \u2014 increasing your website\u2019s ability to be found through SEO becomes more important, not less.<\/p>\n<p>The OpenAI team understands this. That\u2019s why it built SEO into ChatGPT\u2019s foundation and continues investing in it.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"evaluating-the-seo-foundations-of-chatgpt-claude-and-perplexity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evaluating_the_SEO_foundations_of_ChatGPT_Claude_and_Perplexity\"><\/span>Evaluating the SEO foundations of ChatGPT, Claude, and Perplexity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I conducted a brief analysis of how ChatGPT, Perplexity, and Claude use SEO to grow. The goal was to uncover the good, the bad, and the ugly so brands can apply what works and discard the rest.<\/p>\n<p>Using Semrush for competitive keyword analysis, I examined domain authority, brand versus non-brand keyword distribution, and total keyword rankings.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"534\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Competitive keyword analysis- ChatGPT, Claude and Perplexity\" class=\"wp-image-470076\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity-768x256.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity-1536x513.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"534\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity.png\" alt=\"Competitive keyword analysis- ChatGPT, Claude and Perplexity\" class=\"wp-image-470076\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity-768x256.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Competitive-keyword-analysis-ChatGPT-Claude-and-Perplexity-1536x513.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-brand-authority-and-demand\"><span class=\"ez-toc-section\" id=\"Brand_authority_and_demand\"><\/span>Brand authority and demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT\u2019s website has an authority score of 99, followed by Perplexity\u2019s 81 and Claude\u2019s 75. Building a strong product and brand, then leveraging public relations, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, is the best way to grow your website\u2019s authority.\u00a0<\/p>\n<p>The branded term \u201cChatGPT\u201d gets 45.5 million searches monthly, while Perplexity gets 1 million and Claude gets 500,000. That\u2019s an enormous demand; they use SEO to convert into traffic, signups, and revenue.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-paid-and-organic-search\"><span class=\"ez-toc-section\" id=\"Paid_and_organic_search\"><\/span>Paid and organic search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All brands spend money on Google Ads, but SEO drives most of their search traffic. None are integrating search, which is a big opportunity. <\/p>\n<p>Integrated search is the practice of targeting highly valuable, often expensive, keywords with both SEO and PPC. It increases conversions, lowers Google Ads cost per click, and helps you take up more real estate on the search engine results pages, pushing competitors lower.<\/p>\n<p><strong>Keyword rankings<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>ChatGPT: ~287,800 keywords.<\/li>\n<li>Perplexity: ~184,800 keywords.<\/li>\n<li>Claude: ~36,000 keywords.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Total keyword rankings by brand\" class=\"wp-image-470077\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Total-keyword-rankings-by-brand.png\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Total-keyword-rankings-by-brand.png\" alt=\"Total keyword rankings by brand\" class=\"wp-image-470077\"><\/figure>\n<\/div>\n<p>ChatGPT leveraged user-generated content to build a massive indexable surface area. <\/p>\n<p>Perplexity focused on financial, stock-driven content pages. Claude uses blog articles targeting high-intent professional audiences.<\/p>\n<p>Neither can match ChatGPT\u2019s kinetic energy from branding efforts and SEO built into its technical foundation.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"the-3cs-seo-and-ai-optimization-framework\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_3Cs_SEO_and_AI_optimization_framework\"><\/span>The 3Cs SEO and AI optimization framework<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"261\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"The 3Cs SEO and AI optimization framework\" class=\"wp-image-470078\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework-768x125.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework-1536x251.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"261\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework.png\" alt=\"The 3Cs SEO and AI optimization framework\" class=\"wp-image-470078\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework-768x125.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/The-3Cs-SEO-and-AI-optimization-framework-1536x251.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Below, I applied our agency\u2019s 3Cs SEO and AI optimization approach: code (technical foundation), content strategy and optimization, and conversions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-code\"><span class=\"ez-toc-section\" id=\"Code\"><\/span>Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For this section, I focused on indexability, or how well search engines can find important website content. This is important to rank in traditional search, including Google and Bing, and LLMs like ChatGPT.<\/p>\n<p><strong>Robots.txt<\/strong><\/p>\n<p>ChatGPT has a highly optimized robots.txt file that includes multiple sitemaps, location recommendations, and blocks for certain crawlers while allowing others.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"1600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"ChatGPT robots txt\" class=\"wp-image-470079\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt.png 1091w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt-768x1126.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt-1047x1536.png 1047w\" data-lazy-sizes=\"(max-width: 1091px) 100vw, 1091px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt.png\" alt=\"ChatGPT robots txt\" class=\"wp-image-470079\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt.png 1091w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt-768x1126.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-robots-txt-1047x1536.png 1047w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\"><\/figure>\n<\/div>\n<p>Perplexity\u2019s robots.txt file isn\u2019t as optimized or detailed. Claude was missing a robots.txt but added it recently. Not having a robots.txt file or having it return a 404 can be detrimental to your rankings. <\/p>\n<p>Note that ChatGPT and Claude block each other from crawling their websites via robots.txt.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"830\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"ChatGPT and Claude blocked robots txt\" class=\"wp-image-470080\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-and-Claude-blocked-robots-txt.png 1424w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-and-Claude-blocked-robots-txt-768x448.png 768w\" data-lazy-sizes=\"(max-width: 1424px) 100vw, 1424px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-and-Claude-blocked-robots-txt.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"830\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-and-Claude-blocked-robots-txt.png\" alt=\"ChatGPT and Claude blocked robots txt\" class=\"wp-image-470080\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-and-Claude-blocked-robots-txt.png 1424w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-and-Claude-blocked-robots-txt-768x448.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n<\/div>\n<p><strong>Recommendation: <\/strong>Optimize your robots.txt, include all sitemaps, block pages you don\u2019t want indexed, and allow LLM crawlers like ChatGPT to crawl your site.<\/p>\n<p><strong>URL structure<\/strong><\/p>\n<p>According to Google representative John Mueller, keywords in a URL are a \u201cvery, very small ranking factor.\u201d That said, we can see a clear performance difference between ChatGPT, Claude, and Perplexity because they include keywords in their URLs.<\/p>\n<p>Including keywords in a URL is an important way to give search engines, LLMs, and users information about what the page is about.<\/p>\n<p>Imagine you went to a restaurant and wanted a burger. You say, \u201cI want a burger,\u201d and you\u2019ll get a burger. If you said, \u201cI want 2387d2e3,\u201d you\u2019d only get frustration from your waiter. That\u2019s what happens with LLMs and traditional search engines.\u00a0<\/p>\n<p>Yes, search engines can look at other elements of the page to understand what it\u2019s about, but you win when you check all the boxes. That\u2019s the difference between ChatGPT and Claude\u2019s URLs below.<\/p>\n<p>ChatGPT uses the name of what a user creates and shares in the URL, which helps it rank better for those words.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"706\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Keyword in URLs for SEO\" class=\"wp-image-470081\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-in-URLs.png 1494w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-in-URLs-768x363.png 768w\" data-lazy-sizes=\"(max-width: 1494px) 100vw, 1494px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-in-URLs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"706\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-in-URLs.png\" alt=\"Keyword in URLs for SEO\" class=\"wp-image-470081\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-in-URLs.png 1494w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-in-URLs-768x363.png 768w\" sizes=\"auto, (max-width: 1494px) 100vw, 1494px\"><\/figure>\n<\/div>\n<p>Claude doesn\u2019t. Its public artifacts don\u2019t have words built into them.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"685\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Keyword Not In URLs\" class=\"wp-image-470082\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs-768x329.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs-1536x658.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"685\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs.png\" alt=\"Keyword Not In URLs\" class=\"wp-image-470082\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs-768x329.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-not-in-URLs-1536x658.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1141\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Google search - logo creator\" class=\"wp-image-470083\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator-768x548.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator-1536x1095.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1141\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator.png\" alt=\"Google search - logo creator\" class=\"wp-image-470083\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator-768x548.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-search-logo-creator-1536x1095.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><strong>Recommendation: <\/strong>Use short URLs with keywords in them. I\u2019ve seen this have major ranking impacts, even though Google and others say it\u2019s a minor ranking factor. Changing this is hard after the fact. Semantic URLs are also important to rank in LLMs like ChatGPT.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content\"><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All of the LLM websites use content for marketing, including use cases, partnerships, target industries, and more.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"ChatGPT use cases\" class=\"wp-image-470084\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-use-cases.png 1154w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-use-cases-768x374.png 768w\" data-lazy-sizes=\"(max-width: 1154px) 100vw, 1154px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-use-cases.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"562\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-use-cases.png\" alt=\"ChatGPT use cases\" class=\"wp-image-470084\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-use-cases.png 1154w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-use-cases-768x374.png 768w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\"><\/figure>\n<\/div>\n<p>Claude\u2019s blog has highly targeted articles for professionals.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"973\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Claude blog posts\" class=\"wp-image-470085\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts-768x467.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts-1536x934.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"973\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts.png\" alt=\"Claude blog posts\" class=\"wp-image-470085\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts-768x467.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Claude-blog-posts-1536x934.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Perplexity has a discovery hub with timely, useful content.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"1112\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Perplexity Discovery\" class=\"wp-image-470086\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery.png 1544w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery-768x553.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery-1536x1106.png 1536w\" data-lazy-sizes=\"(max-width: 1544px) 100vw, 1544px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"1112\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery.png\" alt=\"Perplexity Discovery\" class=\"wp-image-470086\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery.png 1544w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery-768x553.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-discovery-1536x1106.png 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\"><\/figure>\n<p>However, the content isn\u2019t optimized for SEO. Meta titles, descriptions, URLs, and canonical tags aren\u2019t optimized, which confuses search engines.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"638\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Perplexity not optimized\" class=\"wp-image-470087\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-not-optimized.png 1004w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-not-optimized-768x488.png 768w\" data-lazy-sizes=\"(max-width: 1004px) 100vw, 1004px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-not-optimized.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"638\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-not-optimized.png\" alt=\"Perplexity not optimized\" class=\"wp-image-470087\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-not-optimized.png 1004w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-not-optimized-768x488.png 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\"><\/figure>\n<\/div>\n<p>Some pages aren\u2019t even indexed on Google as a result.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"910\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Perplexity pages not indexed\" class=\"wp-image-470088\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-pages-not-indexed.png 1240w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-pages-not-indexed-768x564.png 768w\" data-lazy-sizes=\"(max-width: 1240px) 100vw, 1240px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-pages-not-indexed.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"910\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-pages-not-indexed.png\" alt=\"Perplexity pages not indexed\" class=\"wp-image-470088\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-pages-not-indexed.png 1240w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-pages-not-indexed-768x564.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\"><\/figure>\n<\/div>\n<p>Their blogs don\u2019t optimize images either. Image names should be descriptive, like \u201cperplexity-deep-research.webp,\u201d to improve ranking ability.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"956\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Perplexity images not optimzed\" class=\"wp-image-470089\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed.png 1544w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed-768x476.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed-1536x951.png 1536w\" data-lazy-sizes=\"(max-width: 1544px) 100vw, 1544px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"956\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed.png\" alt=\"Perplexity images not optimzed\" class=\"wp-image-470089\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed.png 1544w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed-768x476.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Perplexity-images-not-optimzed-1536x951.png 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\"><\/figure>\n<\/div>\n<p>Perplexity is giving itself death by a thousand optimization cuts. <\/p>\n<p>Even though Claude and Perplexity target highly relevant keywords, an analysis of the top 50,000 keywords each website ranks for shows ChatGPT winning with sustained month-over-month growth.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"698\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Keyword rankings 2025\" class=\"wp-image-470090\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025.png 1556w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025-768x345.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025-1536x689.png 1536w\" data-lazy-sizes=\"(max-width: 1556px) 100vw, 1556px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"698\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025.png\" alt=\"Keyword rankings 2025\" class=\"wp-image-470090\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025.png 1556w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025-768x345.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Keyword-rankings-2025-1536x689.png 1536w\" sizes=\"auto, (max-width: 1556px) 100vw, 1556px\"><\/figure>\n<\/div>\n<p><strong>Recommendation:<\/strong> Build SEO into your technical foundation. Fully optimize blog articles. Leverage user-generated content through forums or community hubs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-conversions\"><span class=\"ez-toc-section\" id=\"Conversions\"><\/span>Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All these brands understand SEO needs to drive conversions, not just traffic and rankings. There are two types of conversions: free conversions for people not ready to buy and paid conversions for people ready to buy. <\/p>\n<p>ChatGPT, Perplexity, and Claude all give users a trial of their product, then ask them to convert or sign in.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"656\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"ChatGPT conversions\" class=\"wp-image-470091\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-conversions.png 1054w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-conversions-768x478.png 768w\" data-lazy-sizes=\"(max-width: 1054px) 100vw, 1054px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-conversions.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"656\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-conversions.png\" alt=\"ChatGPT conversions\" class=\"wp-image-470091\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-conversions.png 1054w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/ChatGPT-conversions-768x478.png 768w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\"><\/figure>\n<\/div>\n<p><strong>Recommendation:<\/strong> Convert as much website traffic as possible. Use AI coding platforms to build interactive content for conversion, as Google AI Overviews take traffic away.<\/p>\n<h2 id=\"if-openai-bets-on-seo-should-you\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If_OpenAI_bets_on_SEO_should_you\"><\/span>If OpenAI bets on SEO, should you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OpenAI is spending up to $600,000 on SEO talent to grow ChatGPT, not including staff benefits and other costs. This analysis breaks down how ChatGPT, Perplexity, and Claude use SEO to fuel growth.\u00a0<\/p>\n<p>If disruptive <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> companies like OpenAI are doubling down on SEO and content to drive growth, you should include it in your growth strategy as well. It works.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/chatgpt-seo-drive-growth-revenue-469966\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale. Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers of the web claim they\u2019re killing this powerful marketing channel. Let\u2019s take a look at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":713720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/How-ChatGPT-uses-SEO-to-drive-growth-and-revenue.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-713719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=713719"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/713720"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=713719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=713719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=713719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}