{"id":713833,"date":"2026-02-27T01:50:15","date_gmt":"2026-02-26T22:50:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/"},"modified":"2026-02-27T01:50:15","modified_gmt":"2026-02-26T22:50:15","slug":"how-to-use-google-ads-performance-planner-and-reach-planner","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/","title":{"rendered":"How to use Google Ads Performance Planner and Reach Planner"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25351e19bf8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25351e19bf8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#Model_budget_shifts_forecast_KPI_impact_and_estimate_YouTube_reach_before_scaling_See_how_these_underused_planning_tools_work_in_practice\" >Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools work in practice.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#Why_Performance_Planner_matters_for_scaling_search_and_display\" >Why Performance Planner matters for scaling search and display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#How_to_create_a_new_performance_plan\" >How to create a new performance plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#Campaign_eligibility_and_limitations_to_know\" >Campaign eligibility and limitations to know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#Search_campaigns\" >Search campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#Shopping_campaigns_Standard\" >Shopping campaigns (Standard)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#Why_Reach_Planner_is_different_from_Performance_Planner\" >Why Reach Planner is different from Performance Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#How_to_build_a_Reach_Planner_forecast\" >How to build a Reach Planner forecast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-performance-planner-and-reach-planner\/#When_to_use_each_planner_in_your_workflow\" >When to use each planner in your workflow<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Model_budget_shifts_forecast_KPI_impact_and_estimate_YouTube_reach_before_scaling_See_how_these_underused_planning_tools_work_in_practice\"><\/span>Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools work in practice.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>If you head to <em>Tools \u2192 Planning<\/em> in Google Ads, chances are you\u2019re clicking into Keyword Planner. Most advertisers stop there.\u00a0<\/p>\n<p>But two other planners sit in the same menu \u2014 often overlooked \u2014 that can directly influence how you forecast budgets, model performance shifts, and scale campaigns. Performance Planner and Reach Planner offer deeper insight into how spend changes affect your key metrics across channels.<\/p>\n<p>Here\u2019s a practical breakdown of how each tool works and when to use them to forecast growth more accurately.<\/p>\n<h2 id=\"why-performance-planner-matters-for-scaling-search-and-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Performance_Planner_matters_for_scaling_search_and_display\"><\/span>Why Performance Planner matters for scaling search and display<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance Planner helps you model how metrics could change if you adjust ad spend across Search or Display. <\/p>\n<p>Instead of reacting to performance, you can forecast how budget shifts may influence conversions, CPA, and overall spend before you make changes.<\/p>\n<p>Performance Planner can be especially useful if you\u2019re looking to forecast data or scale an account. It provides projections for existing campaigns based on prospective budget changes. <\/p>\n<p>These forecasts are typically refreshed daily and are based on the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124?hl=en\">last 7-10 days of data<\/a>.<\/p>\n<p>A more recent addition to the Performance Planner home screen is <em>Suggested plans<\/em>. Google indicates the potential impact of raising specific budgets or bids without requiring you to build a full plan.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1465\" height=\"652\" http: alt=\"Google Ads performance planner\" class=\"wp-image-470246\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner.png 1465w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-768x342.png 768w\" data-lazy-sizes=\"(max-width: 1465px) 100vw, 1465px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1465\" height=\"652\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner.png\" alt=\"Google Ads performance planner\" class=\"wp-image-470246\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner.png 1465w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-768x342.png 768w\" sizes=\"(max-width: 1465px) 100vw, 1465px\"><\/figure>\n<\/div>\n<h2 id=\"how-to-create-a-new-performance-plan\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_new_performance_plan\"><\/span>How to create a new performance plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create a new plan, click <em>Create new plan<\/em> at the bottom of the page.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"292\" http: alt=\"Google Ads performance planner - Create new plan\" class=\"wp-image-470247\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-Create-new-plan.png 1382w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-Create-new-plan-768x162.png 768w\" data-lazy-sizes=\"(max-width: 1382px) 100vw, 1382px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-Create-new-plan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"292\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-Create-new-plan.png\" alt=\"Google Ads performance planner - Create new plan\" class=\"wp-image-470247\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-Create-new-plan.png 1382w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-planner-Create-new-plan-768x162.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/figure>\n<\/div>\n<p>From there, a pop-up screen allows you to set the timeframe, dates, and channel. If multiple channels are represented in your account, you\u2019ll see more than one option.\u00a0<\/p>\n<p>You can also select key metrics, including specific conversion goals, as well as a CPA, conversion, or ad spend target. Finally, choose the campaigns you want included in the plan.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"660\" http: alt=\"Google Ads performance plan metrics\" class=\"wp-image-470250\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-plan-metrics.png 1236w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-plan-metrics-768x410.png 768w\" data-lazy-sizes=\"(max-width: 1236px) 100vw, 1236px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-plan-metrics.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"660\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-plan-metrics.png\" alt=\"Google Ads performance plan metrics\" class=\"wp-image-470250\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-plan-metrics.png 1236w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Google-Ads-performance-plan-metrics-768x410.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n<\/div>\n<p>Only eligible campaigns will <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear. Google may propose a $0 budget for certain campaigns if it determines they aren\u2019t efficient enough to justify continued spend.<\/p>\n<p>Before building a plan, it\u2019s important to understand which campaigns qualify.<\/p>\n<h2 id=\"campaign-eligibility-and-limitations-to-know\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_eligibility_and_limitations_to_know\"><\/span>Campaign eligibility and limitations to know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eligibility criteria vary based on the channel a campaign runs on. Here are some of the requirements for Search and Shopping campaigns.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-search-campaigns\"><span class=\"ez-toc-section\" id=\"Search_campaigns\"><\/span>Search campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Bid strategy:<\/strong> Uses manual cost-per-click (CPC), enhanced CPC, max clicks, max conversions, max conversion value, target return on ad spend (ROAS), target cost-per-action (CPA) bidding strategies, or target impression share bidding strategies. Have not changed bid strategies in the last 7 days.<\/li>\n<li><strong>Run time<\/strong>: Have been running for at least 72 hours.<\/li>\n<li><strong>Recent clicks:<\/strong> Have received at least 3 clicks in the last 7 days.<\/li>\n<li><strong>Conversion minimum:<\/strong> Have received at least 3 conversions in the last 7 days.<\/li>\n<li><strong>Budget:<\/strong> Have a Search lost IS (budget) of less than 5% over the last 10 days (target impression share campaigns only).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-shopping-campaigns-standard\"><span class=\"ez-toc-section\" id=\"Shopping_campaigns_Standard\"><\/span>Shopping campaigns (Standard)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Bid strategy: <\/strong>Campaign isn\u2019t part of a portfolio bid strategy.<\/li>\n<li><strong>Run time<\/strong>: Have been active each day with a minimum spend of $10 USD or more in the last 10 days.<\/li>\n<li><strong>Impression minimum:<\/strong> Have received at least 100 impressions in the last 7 days.<\/li>\n<li><strong>Conversion minimum:<\/strong> Have received at least 10 conversions and\/or conversion values in the last 10 days.<\/li>\n<li><strong>Budget:<\/strong> Campaign doesn\u2019t have a status of \u201cLimited by Budget.\u201d Target ROAS standard shopping campaigns (only) have a Search lost IS (budget) of less than 5% over the last 10 days. A campaign with a shared budget is eligible only if all campaigns in the shared budget use a single Merchant Center account.<\/li>\n<\/ul>\n<p>This is an example of what a Performance Planner plan looks like.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"777\" http: alt=\"Performance Planner plan example\" class=\"wp-image-470251\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example-768x373.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example-1536x746.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"777\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example.png\" alt=\"Performance Planner plan example\" class=\"wp-image-470251\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example-768x373.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Performance-Planner-plan-example-1536x746.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Performance Planner is especially effective for advertisers with existing campaigns who want KPI projections. If you\u2019d like to learn more, visit <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124?hl=en\" target=\"_blank\" rel=\"noopener\">Google\u2019s support documentation<\/a>.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"why-reach-planner-is-different-from-performance-planner\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Reach_Planner_is_different_from_Performance_Planner\"><\/span>Why Reach Planner is different from Performance Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a complement to Performance Planner, Reach Planner is designed to estimate reach, views, and conversions across video campaigns.\u00a0<\/p>\n<p>It\u2019s updated weekly based on \u201cGoogle\u2019s Unique Reach Methodology.\u201d This means Google uses modeled third-party data to estimate the potential reach and scale of video campaigns.<\/p>\n<p>Reach Planner is useful for account managers forecasting how a video campaign may perform at scale. It projects three primary metrics: unique reach, views, and conversions.\u00a0<\/p>\n<p>These forecasts can help determine how to allocate <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> ad spend across campaigns. Reach Planner also provides detailed reach, demographic, and device insights when planning new video initiatives.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"how-to-build-a-reach-planner-forecast\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_build_a_Reach_Planner_forecast\"><\/span>How to build a Reach Planner forecast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with the other planners, you\u2019ll find Reach Planner under<em> Tools \u2192 Planning<\/em>. If you\u2019re unable to access it, you may need to contact your Google account manager.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"825\" http: alt=\"Reach Planner forecast\" class=\"wp-image-470252\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast-768x396.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast-1536x792.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"825\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast.png\" alt=\"Reach Planner forecast\" class=\"wp-image-470252\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast-768x396.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-forecast-1536x792.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>When creating a new campaign plan, you\u2019ll be asked to select your location, currency, and whether you want to build a plan for YouTube or YouTube and Linear TV.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"676\" http: alt=\"Reach Planner Settings\" class=\"wp-image-470253\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings-768x324.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings-1536x649.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"676\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings.png\" alt=\"Reach Planner Settings\" class=\"wp-image-470253\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings-768x324.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-settings-1536x649.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Next, select your dates, demographics, sublocations, audiences, devices, and frequency caps.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"662\" http: alt=\"Reach Planner - Media plan\" class=\"wp-image-470254\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan-768x318.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan-1536x636.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"662\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan.png\" alt=\"Reach Planner - Media plan\" class=\"wp-image-470254\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan-768x318.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Media-plan-1536x636.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>You can choose In-Market, Affinity, Remarketing, Custom, and Lookalike segments while building your plan.<\/p>\n<p>The next step is selecting the type of YouTube campaign you want to include.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"801\" http: alt=\"Reach Planner - Ad type based on goals\" class=\"wp-image-470255\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals-768x384.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals-1536x769.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"801\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals.png\" alt=\"Reach Planner - Ad type based on goals\" class=\"wp-image-470255\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals-768x384.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-Planner-Ad-type-based-on-goals-1536x769.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>A newer Reach Planner feature provides forecasts for a mix of video campaign types, called advanced plans.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"903\" http: alt=\"New reach planner feature\" class=\"wp-image-470256\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature-768x433.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature-1536x867.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"903\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature.png\" alt=\"New reach planner feature\" class=\"wp-image-470256\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature-768x433.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/New-reach-planner-feature-1536x867.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>This is an example of what a completed plan may look like after selections are made:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"833\" http: alt=\"Reach planner - completed\" class=\"wp-image-470257\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed-768x400.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed-1536x800.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"833\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed.png\" alt=\"Reach planner - completed\" class=\"wp-image-470257\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed-768x400.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-completed-1536x800.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"647\" http: alt=\"Reach planner metrics - completed\" class=\"wp-image-470258\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed-768x311.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed-1536x621.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"647\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed.png\" alt=\"Reach planner metrics - completed\" class=\"wp-image-470258\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed-768x311.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Reach-planner-metrics-completed-1536x621.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Reach Planner is extremely useful and often underutilized when planning current or future video ad spend.<\/p>\n<p>If you\u2019re interested in learning more, you can complete the Reach Planner learning modules on Skillshop.<\/p>\n<h2 id=\"when-to-use-each-planner-in-your-workflow\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_use_each_planner_in_your_workflow\"><\/span>When to use each planner in your workflow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Performance Planner and Reach Planner are powerful, often underutilized tools in Google Ads for account managers managing budgets and scaling performance. <\/p>\n<p>Performance Planner forecasts the impact of budget changes across Search and Display, while Reach Planner provides audience and performance projections for YouTube video campaigns.<\/p>\n<p>Used together, they help advertisers move beyond basic keyword planning and make more data-driven decisions about budget allocation and growth.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-performance-planner-reach-planner-470230\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools work in practice. If you head to Tools \u2192 Planning in Google Ads, chances are you\u2019re clicking into Keyword Planner. Most advertisers stop there.\u00a0 But two other planners sit in the same menu \u2014 often overlooked \u2014&#8230;<\/p>\n","protected":false},"author":1,"featured_media":713834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/How-to-use-Performance-Planner-and-Reach-Planner-in-Google-Ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-713833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=713833"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/713833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/713834"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=713833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=713833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=713833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}